Mobile Survey 2012
presented by Kount | The Fraud Practice | CardNotPresent.com
24
When the type of business is factored into the equation, the results are a little different. Nonetheless, both merchants and non-merchants find opportunity to be the most important aspect and conversion to be the least important aspect that they are trying to achieve with their mobile strategies.
Rank areas of mobile value-add (merchants)
100%
18.9%
14.0%
9.3% 16.7%
80%
19.4%
40.5%
Loyalty
29.7%
Conversion
60%
34.4%
24.5%
Opportunity
48.1%
Convenience
22.0%
40%
18.6% 20%
29.3%
32.3%
Important
Less Important
Least Important
11.4%
14.3%
16.4% 0%
Rank areas of mobile value-add (nonmerchants)
Most Important
25.9%
100%
24.0% 80%
60%
40%
31.7%
20.0%
17.1%
0%
Most Important
42.9% Convenience
37.1%
28.1%
20%
26.0%
Loyalty Conversion
29.2% 25.2%
18.8% Important
Opportunity
9.5%
31.4%
Less Important
33.3%
Least Important