the essential step-by-step guide to internet marketing
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Links Include in-text links to relevant content, thus helping readers dig deeper into the resources they are most interested in. Your links can, naturally, point to your internal and landing pages to help you generate more leads from your content. Call-to-Action Each and every blog article you publish should include a relevant call-to-action in the article to help boost lead generation. You can learn more about calls-to-action by reading our ebook, “How to Create Effective Calls-to-Action.”
Deciding What to Blog About Most business blogs start with a purpose. What are you trying to educate your industry and potential customers about? This education is not about your product. It’s about common industry issues, the problems your potential customers face and, sometimes, the solutions your product or service offer to tackle these challenges. A great way to start blogging is to answer the ten most common questions you get asked by prospective new customers. Do this once a week for ten weeks and you have the foundations of a successful blog.
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