content in email introduces a new layer of relevance and credibility to email.
Optimization Evolves Beyond Occasional Testing
The ability to draw in fresh recommendations and customer-generated reviews allows you to create and send highly targeted, personalized and timely email messages, which are more relevant, engaging and credible than yet another generic broadcast free-shipping offer.
We talk a lot about optimization in email, testing various aspects of each message along with your email program as a whole, and then applying what you learn to move your program to the highest level.
Add in send-time optimization, and you have the potential for real-time content based on when your recipients open their email messages, not just when you send it.
However, real-time content optimization takes this concept farther, going beyond simply “testing,� but rather serving up image-based content assets with confidence that one approach will beat out another. This approach makes testing technology an integral component of every email you send.
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