EVENTS WEDDING CAMPAIGN 2016 Jen Sorlie, Senior Marketing Manager, Events Jen Sorlie, Senior Marketing Manager, Events @SBE_EVENTS @SBE_EVENTS
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C A M PA I G N S U M M A RY THE CHALLENGE • EXPOSE SBE PROPERTIES AS IDEAL WEDDING VENUES • DESIGN TURNKEY TIER PACKAGES TO SELL THE ENTIRE WEDDING LIFE • GENERATE 20% MORE WEDDINGS YOY THE SOLUTION • CREATE WEDDING SALES KITS FOR EACH PROPERTY • MAXIMIZE EXPOSURE IN THE WEDDING COMMUNITY + DIGITAL SPACE • CREATE AN OFFER / INCENTIVE TO BOOK INVESTMENT
• $40K
PARTNERSHIP MARKETING
DIGITAL MARKETING + SEO/SEM
INCENTIVE OFFER
INTEGRATED PACKAGES
SWEEPSTAKES
C A M PA I G N TO U C H P O I N T S
PRINT COLLATERAL
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GIFT AMENITY SALES TOOL
BLOG STORIES +NEWSLETTERS
PREMIUM PROFILE + RFP LISTINGS
VIDEOS
SOCIAL MEDIA MARKETING
C A M PA I G N TO U C H P O I N T S
WEBSITE IMPROVEMENTS
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WE SUITED UP + PA R T N E R E D WITH INDUSTRY EXPERTS
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DONATED TUX RENTALS TO SUPPORT WEDDING OFFER AND SOCIAL SWEEPSTAKES
THE BLACK TUX
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SOCIAL MEDIA INFLUENCER TRADE + SBE BLOG STORY
KRISTIN BANTA •
SOCIAL MEDIA INFLUENCER SUPPORT + SBE BLOG STORY
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DISCOUNTED SBE CUSTOMIZED GIFT BOX AMENITIES UTILIZED BY SALES MANAGERS FOR CALLS AND SITE TOURS
DONATED SUGARFINA BRIDAL GIFT BOXES TO SUPPORT WEDDING OFFER
SUGARFINA
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PERMANENT OFFER OF 20% OFF TO ALL SBE CLIENTS FOR CANDY GIFT AND EVENT NEEDS
DAVID TUTERA
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SOCIAL MEDIA INFLUENCER TRADE + SBE BLOG STORY
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• •
GROW SOCIAL WEDDING MARKET
DRIVE TRAFFIC TO WEBSITE DROVE 100+ WEDDING RFP’S FROM SOCIAL PLATFORMS TO SBE.COM
SOCIAL CONTESTING: A S W E E T H E A R T S W E E P S TA K E S
DROVE 100+ WEDDING RFP’S
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AN ENGAGING OFFER
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HELP “CLOSE” WEDDING INQUIRIES
ACCESS + EXPOSURE TO WEDDING INFLUENCER FAN BASE
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WEDDING BROCHURES YO U ’ L L FA L L I N L O V E WITH
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GIFT AMENITY/UPGRADE OFFERS BASED ON F&B MINIMUM SPEND
EVENT LIFECYCLE PACKAGES
SAMPLE MENUS
ACCOMMODATIONS
WEDDING SPACE
TURN-KEY SALES BROCHURES THAT HIGHLIGHT
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MOST POPULAR PAGE: WEDDING PACKAGES
AVERAGE TIME SPENT: 3 MINUTES
TOTAL IMPRESSIONS: 15,126
TOTAL READS: 4,630
PUBLICATION PERFORMANCE
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WEDDING LIFECYCLE PA C K A G E S
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CEREMONY/RECEPTION PACKAGES
REHEARSAL DINNERS
BACHELORETTE PARTIES
BACHELOR PARTIES
BRIDAL SHOWER BRUNCHES
ENGAGEMENT DINNERS
TOOLS TO SELL THROUGH THE ENTIRE WEDDING LIFECYCLE OF EVENTS
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• TOTAL IMPRESSIONS: 1,736
TOTAL READS: 866
PUBLICATION PERFORMANCE
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ENGAGEMENT PARTY
BACHELOR DINNER
BRIDAL SHOWER
REHEARSAL DINNER
BACHELORETTE DINNER
WEDDING RECEPTION
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SALES JUST GOT A LITTLE SWEETER DOM PERIGNON CHAMPAGNE CANDY GIFT AMENITIES FOR SALES CALLS & SITE TOURS
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BACHELOR/ETTE PARTY LISTINGS
REHEARSAL DINNER LISTINGS
CEREMONY + RECEPTION LISTINGS
PREMIUM PROFILE VENUE LISTINGS
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CLICKS TO STOREFRONT: 3,765
CLICKTHROUGHS: 1,663
LEADS SUBMITTED: 645
R ES U LT S
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Wedding Suits
The Black Tux
Event Curious
Bridal News UK
Weddings Just for You
California Wedding Day
Sharon Sacks
DIY Weddings Mag
Love Pashminias
Kristin Banta
Sugarfina
David Tutera
Wedding Inspiration
Green Wedding Shoes
Weddings of Dreams
Fantasy Bride
The Knot
INFLUENCER
1,595
5,628
6,273
6,959
9,713
11,200
12,934
20,000
30,015
30,600
38,219
70,200
143,707
213,000
363,000
392,000
550,000
972,000
REACH
Cumulative Follower Gains
Total Posts Secured
Total Value Saved
Total Actions Taken
Total Impressions
Cumulative Influencer Audience
Secured Influencers
RESULTS
300+
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$28,700
26,300+
6,973,000+
1,518,000+
Trade: 4 Total: 19
METRICS
SOCIAL MEDIA + BLOG INFLUNCERS
Out of Box Weddings
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SOCIAL MEDIA CONTENT
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200+ IMAGES & 5 VIDEOS GENERATED BY OUR CLIENTS
PRODUCED RELEVANT, CURRENT & INNOVATIVE CONTENT TO DRIVE TRAFFIC TO SBE.COM/WEDDINGS
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BUILT AND CURATED SBE_EVENTS PINTEREST ACCOUNT – MOST POPULAR SOCIAL PLATFORM FOR WEDDING PLANNING
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TOTAL MEASURABLE IMPRESSIONS
TOTAL AD BUDGET SPENT
TOTAL INFLUENCER IMPRESSIONS
TOTAL BIT.LY CLICKS
TOTAL GROWTH PERCENTAGE
TOTAL PERCENTAGE OF REFERRAL TRAFFIC TO WEBSITE
TOTAL FOLLOWER INCREASE
S O C I A L M E D I A S U M M A R Y & R E S U LT S
TOTAL POST OUTPUT
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D I G I TA L M A R K E T I N G : W E D D I N G V I D E O
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INTERACTIVE MEDIA AWARDS BEST IN CLASS HONOR 2016
EVENT UP BEST VENUE WINNER 2015
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C A L I F O R N I A W E D D I N G D AY S L S B H F E AT U R E