INFORM & ENTERTAIN

Putting aside news that is so important they must be covered, journalists want stories that will inform and/or entertain their readers. Look carefully at the publications you want to be in and look for the sorts of stories they write, especially from businesses comparable to yours.

Examples of the sorts of opportunities for SME businesses are:

42% Share of countries with freedom of press

29% adults trust news media in the world

Being The Expert Colourful Backstory Speak Out

There is a huge demand from business publications for advice to help readers. This article is a case in point. This is a major opportunity for businesses such as professional and consultancy firms. However, if you are knowledgeable about your market and customer needs, there is no reason why you can’t write advice articles too if you are fortunate to have a distinctive back-story to your business, that is important. Did you overcome an adversity, challenge conventions or maybe blaze a risky and unproven trail. Here’s a recent example on Elite Business However, it doesn’t have to be a personal challenge, it could have been a business challenge such as overcoming not being able to get funding or a major setback

The key is to give useful and impartial advice based on facts, experience and in clear English, not jargon, and without skewing things so it is all about why people should use you.

There is no shortage of business owners who want to speak about how wonderful their services are and how smoothly they have overcome every challenge without a blip. There are surprisingly few who will talk about the business impact of economic, legal and other issues.