Editor's Note

When women come together to exchange ideas and share our stories; in truth and in power together - we realise how strong we are and that there’s a collective strength that can create real change with social impact!

Stand in our truth, fortified by kindness to honour and recognise one another as women, that's what I want!

This issue theme is leadership at all costs. That’s why even though I may sometimes sound like a broken record fighting for the little guys, advocating for representation and equal media opportunities and coverage for digital female entrepreneurs; I have no apologies to make because I truly believe the more noise, we make about it; the more likely we’re to be seen, heard, known, [ahem liked], and trusted as thought leaders in any subject.

So, yeah, as the marketing principle endorsed by the Chartered Institute of Marketing (UK) clearly states that a message must be seen at least 8 times before it sinks. So if it takes that long to get a message resonate, then I can safely assume we will be singing this tune for a while…

That brings me to the point that marketing copy should do what it’s meant to do. To carry some weight in order for it to make sense; hence it’s my pleasure to share ANYWORD.

ANYWORD is a tool that is making big brands look good and convert their audience. Luckily you can use the same AI platform to make your marketing copy pop!

PLUS: I’m particularly proud of this month’s contents. We're bringing together the game-changers and changemakers, Kathy Kasten’s Secrets to Meaningful Leadership, to Leaders Prosper for Purpose and our spotted Purchase with Purpose: Support Small & Sustainable Brands, all who have trail blazed leadership traits at their core.

Together we illuminate a spotlight on what matters to us and thrive