T. (630) 621-6560 E. Jenaa792@gmail.com L. www.linkedin.com/in/jenadm/
SKILLS AT HAND
Create research proposals Complete competitive analysis Monitor industry trends Develop research design strategy Analyze collected results Convert data to useful insights Understand statistical measures Translate data to useful insights
Verbalize results to client
EDUCATION Columbia College Chicago-Bachelor’s Degree. Graduation Date: May 2014 Major Concentration: Marketing Communications Minor Concentration: Journalism Current GPA for Major: 3.45 West Aurora High School-High School Diploma. Graduation Date: May 2010
EXPERIENCE IPSOS-INNOQUEST DIVISION (FEBRUARY 2014-PRESENT) MARKETING RESEARCH INTERN Key Responsibilities:
TOOLS AT HAND
Preview and edit survey logic Identify consumer insights from data Construct survey objectives, questions, and headlines Analyze data results and review findings Organize and prepare client reports Utilize statistical understanding to examine and finalize data sets Results: o Developed product from idea to shelf through quantitative methods of research o Eliminated statistical errors and data mix-up in order to ensure accurate final project o Maintained superior client/supplier relationships
THE EXPERIENTIAL AGENCY (APRIL 2013-DECEMBER 2013) SOCIAL MEDIA COORDINATOR Key Responsibilities:
Curate content for several different social media outlets Lead team in conducting research for: competitors, content effectiveness, industry, user demographics, traction Work with team to brainstorm out-of-the-box campaigns for clients Analyze and summarize monthly client performance reports on social media Develop quarterly social media strategies for clients Observe and respond to customer feedback on all social media outlets Coordinate weekly scheduling of content
Design and pitch new client proposals Results: o o o o
Developed 390 new fans organically in Facebook through a 5 month time period for a client Produced and lead team in developing a social media handbook for clients Successfully increased sharing and impressions of client’s Facebook by 15 percent in one month Instilled measurement of social media content effectiveness in order to improve company’s efficiency and success
SOCIAL MEDIA INTERN Key Responsibilities:
Assist team in generating social media plans for new clients Analyze social media traction and trends in the industry Support team in conducting competitive analysis Curate content for clients on social media outlets Provide support for PR and Event Production staff Brainstorm creative ideas for client blogs, social media platforms, events, campaigns, etc. Results: o Converted internship into part-time job with company o Achieved over 100 organic new followers on company’s social media platforms o Converted promotional idea into campaign client. Campaign was considered success by client and company and increased engagement by 13%
SERVER/MAITRE D/HOSTESS AT LE COLONIAL (MAY 2012-PRESENT) Key Responsibilities:
Manage and oversee work floor. Cohesively work together with employees. Effectively and efficiently communicate with customers. Strategize and plan reservations, events, etc.
Encourage and enhance communication between all levels of employees and guests. Results: o o o
Succeeded ‘reservation goals’ set by upper management. Analyzed and solved employee obstacles with customers. Trained new employees on all aspects of job.
BARISTA AT STARBUCKS (MAY 2011-AUGUST 2012) Key Responsibilities: Develop customer relationships. Utilize multi-tasking skills and effective time management skills. Remain calm under pressure. Oversee work floor. Handle and be accountable for cash transactions.