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A new FREE cycling magazine

Information & Media Pack

For all enquiries please contact: Jeremy Nelson-Smith, Publisher Tel: 01428 725662 / 07828 584297 Email: jns@freewheelingmagazine.co.uk


Contents Introducing FreeWheeling and general information

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2009 content schedule

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Advertising rates and specifications

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For all enquiries please contact: Jeremy Nelson-Smith, Publisher Tel: 01428 725662 / 07828 584297 Email: jns@freewheelingmagazine.co.uk

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INTRODUCING FREEWHEELING MAGAZINE FreeWheeling offers a new concept in cycling magazine publishing – a free, full colour, 52 page, bi-monthly magazine, available through UK Cycle dealers. FreeWheeling will be FREE to both cycle dealers and their customers. The first issue is scheduled for May/June 2009 publication. Planned initial circulation is 20,000.

TARGET AUDIENCE FreeWheeling’s target audience is the broad group of cyclists, who form the customer base of most UK cycle shops – cycle commuters, family and leisure riders, children, sportive and fitness riders, off-roaders and cycle tourists. Most of these customers DO NOT regularly purchase or subscribe to a cycling magazine, but they WILL pick up and read a free magazine that’s packed with interesting content.

TRUSTED REVIEWS OF BIKES, CLOTHING AND ACCESSORIES FreeWheeling readers will find reviews of bikes, clothing and accessories that they can trust, carried out by cyclists with whom they can identify, in other words people just like them – occasional and weekend riders and children, in fact just about everyone who rides a bike!

HUMAN INTEREST CONTENT FreeWheeling’s reviews will feature lots of human interest stories, designed to engage readers and keep them coming back to the magazine issue after issue. Rather than focusing too much on technical aspects FreeWheeling testers will pass on their own very personal experience of using the bikes, clothing and equipment they are testing.

A NEW OPPORTUNITY FOR ADVERTISERS FreeWheeling offers advertisers the opportunity to promote their products and services right at the heart of the cycling marketplace – the cycle shop, to potential customers who are actively engaged in either a pre-purchase or purchasing decision.

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A NEW OPPORTUNITY FOR CYCLE DEALERS FreeWheeling offers cycle dealers a fantastic, free resource to add value to their customers’ shop visit. FreeWheeling is not a ‘throwaway’ flyer or news sheet, but a proper, full colour magazine, designed to promote the cycle dealer as the place to go for the best buying advice and choice of bikes, clothing and accessories.

NO COMPETITIVE CYCLING DEALER ADVERTISING As FreeWheeling is distributed through cycle shops it will feature only brand related or non-dealer advertising.

PERFECT FORMAT FOR READERS, ADVERTISERS AND CYCLE SHOP OWNERS FreeWheeling’s handy 230mm x 170mm size has been carefully chosen to: • Fit easily into a cycle jersey rear pocket, backpack, handbag or shopping bag

• Take up minimal space on a cycle shop counter

• Provide advertisers with a high impact, high quality advertising environment.

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CONTENT SCHEDULE 2009

ISSUE

MAY/JUNE

BIKE TESTS

Children’s helmets

Commuting by train & bike

Sportive road bikes £550-£1500

Cool shades

Combining training for the Etape du Tour with family life

MTBs £300-£600

Pocket pumps Lightweight rain jackets Bike shorts

Riding to School

Ladies shorts

Safe riding for kids

Carbon road bikes £1250-£2000

Mid range shoes

Family forest trails

Car bike racks

Keeping your bike in tip-top condition

Childrens bikes £75-£250

Road helmets MTB shorts Comfort saddles

First time MTBs £250-£400

Autumn jackets

Children’s road bikes £250-£500

Waterproof overtrousers Pocket tool kits

London’s bike ‘rickshaw wallahs’ Celebrity cyclists My wife or my bike? A bike nut confesses Indoor training tips

Women’s specific bikes £450-£750

Top value lights

Top tourers £550-£1500

Bib longs

London to Paris charity ride report

Turbo trainers

Kids cycle training

Sports saddles

Britain’s steepest hills

Waterproof jackets

Christmas gift guide

Reflective clothing

Cycling holidays for 2010

City riding tyres

Celebrity interview

Winter gloves

Winter cycle commuting

Overshoes

Riding a velodrome

FreeWheeling Bike and Product of the Year Awards

NOVEMBER/DECEMBER

Charity rides in 2009

City bikes £300-£750

Bullet proof MTBs £650-£1000

SEPTEMBER/OCTOBER

FEATURES

Folders £350-£650

Cool kids bikes £100-£300

JULY/AUGUST

PRODUCT TESTS

New bikes for 2010 preview Tough winter bikes

Ride safe in the city

Cycling backpacks

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ADVERTISING RATES AND SPECIFICATIONS Ad sizes to suit all advertisers Freewheeling offers a wide range of ad sizes, from double page spread down to 1/9 page. Highly competitive advertising rates We have designed the ratecard to be highly competitive with the major paid-for UK cycling publications. ADVERTISING SIZES/RATES

INSIDE FRONT COVER

INSIDE BACK COVER

OUTSIDE BACK COVER

£2000

DOUBLE PAGE SPREAD FULL PAGE

RUN OF PAPER

£1500

£1500

£1500

£1200

HALF PAGE

£750

QUARTER PAGE (portrait only)

£400

NINTH PAGE (portrait only)

£200 Special positions +10%

Volume discounts on application

ADVERTISING SPECIFICATIONS

BLEED

NON BLEED

DOUBLE PAGE SPREAD

346mm x 236mm

328mm x 216mm

FULL PAGE

173mm x 236mm

154mm x216mm

HALF PAGE PORTRAIT

75mm x 216mm

88mm x236mm

HALF PAGE LANDSCAPE

173mm x117mm

154mm x 106mm

QUARTER PAGE (portrait only)

NOT AVAILABLE

75mm x106mm

NINTH PAGE (portrait only)

NOT AVAILABLE

49mm x68mm

BLEED +10%

ARTWORK • High resolution PDF files are preferred • Adobe InDesign CS3 compatible files. Ensure all images (TIF/JPG/EPS) and fonts are included • TIF/JPG/EPS files must be supplied at 300dpi at size • All computer generated artwork must be CMYK 300dpi • Specialised or Pantone colours must be converted to nearest CMYK equivalent • We do not accept faxes/photocopies or Publisher documents as artwork • Copy deadline: Six weeks 6


ANY QUESTIONS?

Jeremy Nelson-Smith, Publisher Tel: 01428 725662 / 07828 584297 Email: jns@freewheelingmagazine.co.uk

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FreeWheeling Magazine Media Information