10 Easy Ways to Perform Email Marketing

6. Whenever one of your clients sends you an upset email, remember to always be sensitive to their emotional needs. In addition to that, be prepared to admit your mistakes and give clear solutions to the problem.

7. Always answer all of the sender's questions. Oftentimes, people will send inquiry emails containing more than a single question.

Responding to only one of these will invoke the sender's resentment and he or she will form the opinion that you don't care, and you'll have lost a customer.

8. In the case that more follow-­‐up will be beneficial, list everything you are doing to correct the situation, and also indicate when they are likely to receive an email about the progress of their inquiry.

9. Ensure that you've read through everything that the customer has sent before you respond to it. If you don't, you could end up asking for information that has already been provided, and this will only serve to frustrate the customer more.

10. Always resist the temptation to refer inquiry emails to your FAQ unless this is absolutely necessary. Your sender is likely to have searched your site and not have found what he or she is looking for.

Sending them back to search again could lead to further frustration.

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