Trust you heard about the great new offer on the Avid Symphony upgrade for existing customers. Avid Symphony as you may know is Avid's top end HD finishing system with secondary colour correction with grading panel support and universal mastering features. Would you be interested in upgrading your systems to Symphony and possibly explore finishing the projects yourself and be able to deliver top quality colour corrected content for Digital Cinema mastering straight from the editing desk itself?
Your opinion about the technical support offered by Real Image?
Digital Cinema has shattered the way traditional post production operates. There are several formats and cameras to acquire footage from these days. Filmmakers have embraced all these various changes and are evolving every day. We as editors also have to equip ourselves with the knowledge of these new technologies and also provide the correct workflow solutions to make their task easier. We are in the process of setting up new edit rooms and have also decided to upgrade our existing machines to Symphony. Finishing the final film on the edit desk is definitely going to happen and we are planning to setup our machines to do that. It is an exciting phase and we don't want to miss out.
Last but not least - your thought share to the existing editing fraternity on the need to adapt to the latest in technology offerings and some words of advice for the future editor generation please?
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RI has always been there when needed. I have called them even during nights and they never flinched. I kind of know most of the tech guys from there and they are one of the coolest bunch I have ever met. They are always happy to help out even if the query isn't about Avid. There has never been a downtime for us, as they are always available over the phone.
When I started my career whenever I said I'm an editor people used to ask me for which newspaper. Fortunately there isn’t that much confusion now. Visual media in India has grown leaps and bounds over the past few years, so there is always space for newcomers. A lot more people are into Vfx and editing these days. It is a welcome change. As editors, there is always a need to be constantly updated about the latest changes in our field. We would be able to offer solutions to our clients only when we understand the technology behind it. So it is no more a luxury but a necessity. There are several websites that send you the latest changes in technology to your mailbox. Subscribing to them is one good way of starting out. And then there are books that are available online to read. For budding editors I will strongly advise them to start on Avid. We did on Avid and it has gotten us here today. There is a common misconception that Avid's learning curve is steep. It is entirely wrong and it is a fantastic piece of software to channel out creativity.