List of Best Online Shopping Websites in India Analysis & Ranking by
How we did it? 10% 15%
40%
15%
SALES TRAFFIC POLICIES SUPPORT CUSTOMER REVIEWS
20%
The methodology used to arrive at the rankings was to give an appropriate score on different parameters like Sales by the retailer, Traffic on the website etc. The contribution of each parameter in total score, has been described in the above chart.
What Online Shoppers are looking for?
Source – Study Conducted by TNS Australia & Google
The maximum number of online shoppers are looking for great deals on consumer electronics offered by the Online retailers. Surprisingly, healthcare products like supplements, natural & Organic food etc. which are major constituents of global online retail, don’t find many takers in India.
The top 5 Contenders
Source – www.google.com/trends
The above chart shows, the growth in interest over time of the current top 5 players in the Indian online retail industry, since 2005. The year 2005 was when online shopping started spreading its wings seriously in India, after the entry of the ‘big daddy’ of online retail in the world, EBay.
The Final Verdict…..
….After continuous brainstorming and several cups of coffee by the folks at
#1
Flipkart.com became the first Indian shopping website to cross $1 billion GMV (Gross Merchandise Value) in march 2014, a hurdle the company had anticipated to cross in 2015. Having the best supply chain management along with great prices and excellent customer support, has made it the best online shopping website in India.
#2
Started as a ‘deal’ website in 2010, Snapdeal.com entered full-fledged online retailing with marketplace model in late 2011. Even after making a late entry, the website has garnered a registered user base of over 20 million by offering the best deals, lowest price sellers and guarantee on the quality of products and shipment.
#3
EBay. in has been trying since long to become the no. 1 online shopping website in India, by providing the same excellent quality of services as its parent company. The ‘ EBay’ guarantee helps buyers across regions to sleep peacefully, has recently purchased huge stake in #2 Snapdeal.com .
#4
Having a 24/7 shopping TV channel really helps homeshop18.com, to be in the minds of online shoppers. Among the few online shopping websites that does not charges shipping fee on any order value, gets the highest traffic of low budget online shoppers. The credibility it has generated in recent few years due to TV channel and Network18 brand , helps in getting lot of repeat business.
#5
Jabong.com proclaims itself as ‘Asia’s biggest online lifestyle retailer’, we agree that the product offerings are humongous, but calling itself Asia’s largest in presence of Chinese players like TaoBao.com may be a little too far fetched. The ‘scream’ advertising campaign helped in getting a lot of customers and the website features some of the ‘high street’ brands not to be found elsewhere.
#6
Myntra.com started as a ‘personalized’ products selling online retailer selling Mugs, T-shirt etc in 2007 but shifted to lifestyle retailing in 2010. Over the last 7 years of its Operations, the company has built a solid clientele through its amazing discount offers and Being swift in launching new collections of different brands before its competitors.
#7
Amazon entered Indian shores late, when the Indian online retail portals had alread Matured and were doing brisk business. Even after the late entry, the ‘Amazon’ Brand name was enough to bring in the customers. With free shipping deals, ‘Amazon guarantee’ and best practices it is giving a tough competition to others.
#8
Infibeam.com is the story of another ecommerce company starting as an Automobile portal back in 2007 but quickly shifted gears and became an online retailer that follows The ‘marketplace’ model. Customers love the low prices that the numerous Sellers on the website quote and the comparison tools provided by the portal. Recently the company has also started a ‘subsidiary’ model, Helping Other retailers to go online by having their own portals.
#9
Yebhi.com was launched in 2009 and rose to fame among online shoppers as the Destination to buy branded shoes at affordable prices. The company soon shifted and started offering Apparels and lifestyle products and recently started selling home furnishings, dĂŠcor And other products. Customers rave about the prices they get at yebhi.com and With the launch of its International website , Yebhi.com is surely going places.
#10
Tradus.com is a part of the famous ‘Ibibo’ group, which also operates the travel Portal GoIbibo.com and the biggest bus ticket booking platform of India Redbus.in, Customers love the user interface and the prices offered by sellers on the portal. Recently It has also started the ‘buy local’ campaign, where buyers can buy the Product From the local sellers in their city or state.
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