'Young Designer Prize 2011' is a competition for the young Lithuanian designers – 2011 Bachelor students of graphic and communication design, costume design, and product and industrial design from all the schools of higher education. Such kind of project for the young designers took place for the first time in Lithuania. The aim of the competition is to provide the young with the opportunity to present their works for people at large. Their new ideas may become actual products and a part of the market so it is especially important to encourage the young designers to improve and promote design as a speciality.