2011 Basic Fun Sales Presentation by Jennifer Devine

2011 CATALOG

KOOSH:

NEW COLORS!

The original Koosh is back for another round of

Safe to throw, easy to catch, and just plain fun to play,

irresistible fun!

the original Koosh is now available for a new generation of kids to enjoy. Available in an array of popular colors, plus your favorite co-branded character balls.

FPO

KOOSH BALL Item# Pack Case Wt Case Cu UPC KOOSH is a trademark of Oddzon, Inc. and is used with permission ÂŠ 2011 Oddzon. All Rights Reserved. Hasbro and its logo are trademarks of Hasbro and are used with permission. ÂŠ 2011 Hasbro. All Rights Reserved.

1860 Hang Tag 48 per inner 144 per master 19 lbs. 1.26 0 14397 01860 9

4” DIAMETER!

MONDO KOOSH Item# Pack Case Wt Case Cu UPC

1858 Hang Tag TBD TBD TBD 0 14397 01858 6

Koosh

• A toy industry classic, originally developed in 1986 as a ball that was easy to hold and throw

• Koosh…named after the sound it made when it landed! • Often imitated, but never duplicated, the Koosh brand has equity

• Re-launched in 2010 with the core ball and keychain. Now

in 2011, Basic Fun adds the popular Mondo Koosh and co-branded styles to the mix.

KOOSH:

ALIEN Toy Story and its characters are endearing and irresistible. Now available as adorable

An instant classic,

character Koosh balls featuring Hamm, Slinky Dog and Alien. Collect them all!

HAMM

KOOSH TOY STORY 3

SLINKY DOG

Item# Pack Case Wt Case Cu UPC

1865 Hang Tag 12 per inner 72 per master 20.76 lbs. est. 3.63 est. 0 14397 01865 4

Product & decoration may vary.

KOOSH is a trademark of Oddzon, Inc. and is used with permission © 2011 Oddzon. All Rights Reserved. Hasbro and its logo are trademarks of Hasbro and are used with permission. © 2011 Hasbro. All Rights Reserved. © Disney/Pixar. © 2010 James Industries, Inc. Slinky Dog is a registered trademark of James Industries.

Toy Story 3

• Toy Story 3 Koosh features: Alien, Hamm and Slinky Dog

• Toys Story 3 is currently the #1 highest grossing animated film of all time – over $1 billion in global box office sales

• Toy Story is a favorite among Boys 2-11 • 98% of Moms with preschoolers are familiar with Toy Story characters

• Retail participation at all tiers and accounts • One of the most beloved character franchises with cross-generational appeal

KOOSH:

PHINEAS

FERB

Phineas & Ferb, is sweeping the nation. Disney’s breakout hit show,

Our fun Koosh character balls feature Phineas, Ferb and Agent P. Collect them all!

KOOSH PHINEAS & FERB Item# Pack Case Wt Case Cu UPC

AGENT P

1825 Hang Tag 12 per inner 72 per master 20.76 lbs. est. 3.63 est. 0 14397 01825 8 Product & decoration may vary.

KOOSH is a trademark of Oddzon, Inc. and is used with permission © 2010 Oddzon. All Rights Reserved. Hasbro and its logo are trademarks of Hasbro and are used with permission. © 2010 Hasbro. All Rights Reserved. © Disney.

Phineas & Ferb

• Phineas & Ferb Koosh features: Phineas, Ferb and Agent P

• #1 animated program for kids 6-14 • Boys and Girls 8-12 named Phineas and Ferb “Favorite Cartoon/Animation”

• Airs in 157 countries in 32 different languages • Primary consumer target Boys 8-12 • Over

1.2 Million units of boy’s and men’s t-shirts sold to date

• Over 1.2 Million books sold to date since the launch in ’09

HANDHELD ELECTRONIC GAMES: Tetris, the interactive and mobile gaming phenomenon,

revolutionized puzzle games with its distinctive “falling” blocks, called Tetriminos. Now available in take everywhere format, the Tetris Neo carabiner

like the original. of fun!

TETRIS NEO CARABINER Item# Pack Case Wt Case Cu UPC

1735 5½” x 7” Blister Card 12 per inner 72 per master 20 lbs. (est.) 2.45 (est.) 0 14397 01735 0

The game that started it all and paved the way for video games is now available as a take everywhere handheld. The Space Invaders handheld features the classic, original

game play you love!

SPACE INVADERS CARABINER Item# Pack Case Wt Case Cu UPC

1736 5½” x 7” Blister Card 12 per inner 72 per master 20 lbs. (est.) 2.45 (est.) 0 14397 01736 7

plays just

Challenging, addictive and hours

Tetris

• Tetris is played in more than 50 countries • Tetris has been released on over 30 platforms • Over 75 million Tetris products have been sold on mobile devices – and still growing

• Tetris is played over 1million times a day via Tetris Friends Online Games, the official online game destination for North America and Europe

• Over 125 million Tetris products have been sold • Tetris is ranked as one of the All-Time Top 10 Applications on the Apple Itunes App Store

Paid

Space Invaders

• Space Invaders is considered one of the forerunners of modern video gaming.

• One of the most popular and iconic brands, generating almost $500 million in revenue to date.

• Listed as one of the “Top 10 Most Influential Games” in 2007. • In 2008, Guinness Book of World Records listed it as the top-rated arcade game in technical, creative, and cultural impact.

• Currently both US and European licensing programs are being developed.

HANDHELD ELECTRONIC GAMES: The strategic game play you love is now available in electronic carabiner format! Battle

your opponent and try to sink their fleet before they sink yours!

BATTLESHIP ELECTRONIC CARABINER Item# Pack Case Wt Case Cu UPC

1732 5½” x 7” Blister Card 12 per inner 72 per master 20 lbs. (est.) 2.45 (est.) 0 14397 01732 9

test your operating skills on the go

It takes a steady hand! Now you can

with the Operation electronic carabiner. A clever new take on this classic game.

OPERATION ELECTRONIC CARABINER Item# Pack Case Wt Case Cu UPC

1733 5½” x 7” Blister Card 12 per inner 72 per master 20 lbs. (est.) 2.45 (est.) 0 14397 01733 6

The Hasbro, MB and Milton Bradley name and logo, BATTLESHIP are trademarks of Hasbro and are used with permission. ©2010 Hasbro. All Rights Reserved OPERATION is a trademark of Fleet Capital Corporation, licensed for use by Hasbro. ©2010 Fleet Capital Corporation.

Battleship

• Major

motion picture in development – release date May 18, 2012

• Over $1 billion in lifetime sales • More than 100 million full sized games sold to date • A global brand in over 30 countires • Target demographic boy 7-10 and their dads Operation

• Core demographic kids 6-9 • Hasbro will continue to grow the brand globally in 2011 • An integral part of the popular Family Game Night on The Hub • Fall 2012: introducing new game play The HUB

• The Hasbro Inc. and Discovery Communications multiplatform joint venture – The Hub

• Features content drawn from Hasbro’s rich toy and game portfolio, including original animation, game shows and live-actions series and specials.

• The Hub reaches approximately 60 million U.S. households.

HANDHELD ELECTRONIC GAMES: “Yahtzee!” Your favorite dice game is now contained in electronic carabiner format. Perfect for travel, this take everywhere version offers

all the fun and excitement of the traditional game.

YAHTZEE ELECTRONIC CARABINER Item# Pack Case Wt Case Cu UPC

1734 5½” x 7” Blister Card 12 per inner 72 per master 20 lbs. (est.) 2.45 (est.) 0 14397 01734 3

Skillfully navigate your frogs across traffic and over rivers to get to the other side. Now available in carabiner format, you can take and play Frogger everywhere you go.

FROGGER CARABINER Item# Pack Case Wt Case Cu UPC

1748 5½” x 7” Blister Card 12 per inner 72 per master 20 lbs. (est.) 2.45 (est.) 0 14397 01748 0

Yahtzee

• Since 1956 – YAHTZEE has been the shake, score, and shout dice game for families around world

• It

is estimated that 100 million people play Yahtzee regularly, making it one of the most popular games in the world

• Sells over 2mm units in North America each year with no support

• Consumer Target:

– Families (primarily mom)

– ages 35-54

– with kids 8+ and multiple kids in the household

Frogger

• 2011 marks the 30th anniversary of the Frogger • Nationwide 30th Anniversary Frogger events begin April 2011

• 4th Quarter Taco Bell QSR – October 11 – December 11 • Frogger Lottery tickets will be available in select states as early as February 1st

• The Frogger 3DS game will launch September 2011 with

a full marketing campaign starting in April with the events

HANDHELD ELECTRONIC GAMES: MATTEL®

GAME

The Electronic Game That Started It All For Mattel!

Based on the hugely popular, 1977 electronics handhelds by Mattel, Basic Fun introduces a scaled down version of the original Football. This version plays

just like the original and features retro housing and graphics!

MATTEL ELECTRONIC FOOTBALL Item# Pack Case Wt Case Cu UPC

1738 5½” x 7” Blister Card 12 per inner 72 per master TBD TBD 0 14397 01738 1

The iconic Changeable Disk Camera, originally

in 1968,

introduced

is back for a new generation of children to enjoy.

features interchangeable picture disks that are advanced by pressing the “shutter” button. Other features includes a take This adorable camera

along strap for the aspiring photographer on the go and a rotating flash cube. Comes complete with 4

picture disks featuring:

Nursery Rhymes, Goldilocks and The Three Bears, Animals and Their Babies and A Visit to the City.

FISHER-PRICE CHANGEABLE PICTURE DISK CAMERA Item# Pack Case Wt Case Cu UPC

1707 Tray with Backer TBD per inner TBD per master TBD TBD 0 14397 01707 7

Fisher-Price and related trademarks, copyrights, and character designs are used under license from Fisher-Price, Inc., a subsidiary of Mattel, Inc., East Aurora, NY 14052 U.S.A. © 2011 Mattel, Inc. All Rights Reserved.

PRESCHOOL TOYS:

These delightful classic card games: Go Fish, Old Maid and

Crazy Eights, features the beautiful illustrations of Fisher-Price classics toys and provide children with hours of challenging fun!

FISHER-PRICE GO FISH Item# Pack Case Wt Case Cu UPC

1286 5 3⁄4” x 8” Blister Card 12 per inner 144 per master TBD TBD 0 14397 01286 7

FISHER-PRICE OLD MAID Item# Pack Case Wt Case Cu UPC

1285 5 3⁄4” x 8” Blister Card 12 per inner 144 per master TBD TBD 0 14397 01285 0

FISHER-PRICE CRAZY EIGHTS Item# Pack Case Wt Case Cu UPC

1287 5 3⁄4” x 8” Blister Card 12 per inner 144 per master TBD TBD 0 14397 01287 4

Fisher Price

• #1 Infant & Preschool brand worldwide • Over $2 Billion in worldwide sales - More sales than our top 6 competitors combined!

• 3x the market share of the nearest competitor (infant toys)

• 99%

brand awareness among Parents & Grandparents

• 96% of homes own at least one Fisher-Price toy & 81% own 12 or more!

• Most

trusted children’s brand for quality, durability, development & fun

CREATIVE WRITING:

A fun and creative way to write! Doodle Twists combines

fun of games with the function of a pen. Each comes complete with a pull out, retractable game board. Game pieces store in the twist open compartment on top of all the

reverse side

the pen. Each Doodle Twist also features your favorite Disney characters: Lightning McQueen, Mater, Phineas, Ferb and Agent P.

reverse side

DOODLE TWIST DISNEY CARS Item# Pack Case Wt Case Cu UPC

1817 Blister Card 12 per inner 72 per master TBD TBD 0 14397 01817 3

reverse side

DOODLE TWIST DISNEY PHINEAS AND FERB Item# Pack Case Wt Case Cu UPC

1815 Blister Card 12 per inner 72 per master TBD TBD 0 14397 01815 9

CREATIVE WRITING:

reverse side

DOODLE TWIST DISNEY CARS Item# Pack Case Wt Case Cu UPC

1817 Blister Card 12 per inner 72 per master TBD TBD 0 14397 01817 3

Cars

• Cars 2 Debuts June 24, 2011 • Over 130 million die-cast vehicles sold worldwide to date • Over 46 million Cars books and magazines sold worldwide • Cars is the #1 boys key character franchise in the world • Consumer target Boys 2-8, core 3-5 Phineas & Ferb

• #1 animated program for kids 6-14 • Boys and Girls 8-12 named Phineas and Ferb “Favorite Cartoon/Animation”

• Airs in 157 countries in 32 different languages • Primary consumer target Boys 8-12 Tinkerbell

• All-new Pixie Previews airing on Disney Channel through 2012.

• The franchise website redesign will be unveiled and the

immersive virtual world (PixieHollow.com) will become available in the UK and Australia.

• FALL 2011: All-new multi-platform content event planned, fully supported by all divisions of The Walt Disney Company.

• FALL

2012: Tinker Bell and Mysterious Winter Woods, the 5th film in this enormously popular franchise, debuts in Fall

CREATIVE WRITING:

bursting with hidden messages, jokes and fortunes on the inside,

Colorful on the outside and

Unravels is the first crayon that gives more than just color. Pull the string to reveal the crayon and inside you’ll unravel

over 30

messages. Trade messages with friends, post them to your bulletin board or tape them to your locker. The more you unravel,

lucky stars pencil

jokes & riddles pencil

best friends pencil

the more fun you’ll have!

step 1: pull

step 2: unravel UNRAVELS TUB DISPLAY Item# Pack Case Wt Case Cu UPC

1308 Tub 48 per inner 144 per master TBD TBD 0 14397 01308 6

step 3: read ÂŠ 2011 Basic Fun. Made in Korea.

CREATIVE WRITING:

UNRAVELS 3 PACK CASE Item# Pack Case Wt Case Cu UPC

1278 Peggable Vinyl Pouch 24 per inner 144 per master TBD TBD 0 14397 01278 2

UNRAVELS 6 PACK CASE Item# Pack Case Wt Case Cu UPC

1306 Peggable Vinyl Pouch 24 per inner 144 per master TBD TBD 0 14397 01306 2

Unravels

• Stationary items are HOT!!! Position as the next wave of product in this category

– Smencils, Japanese Erasers & Silly Bandz

• New

Concept with Added Value: Hidden messages, jokes and fortunes in each pencil

• Fashion Forward: Unravels wraps are designed with current, trend driven imagery

• Collectibility:

9 different designs, each with unique content inside

• Low price points - $ .99 SRP • Target Consumer: Girls ages 6-12

ROLL ‘N GO GAMES:

Game Frame rolls up to a Take-Along Canister!

CONNECT 4 ROLL ‘N GO PHINEAS & FERB EDITION

Unique Game Play! Each Player gets a Candace checker. Use the checker to block your opponent from winning and get another turn!

Item# Pack Case Wt Case Cu UPC

1277 Folding Game Grid Canister 6 per master 9 lbs. (est.) 0.92 (est.) 0 14397 01277 5

Game Frame rolls up to a Take-Along Canister!

CONNECT 4 ROLL ‘N GO SPIDER-MAN EDITION Item# Pack Case Wt Case Cu UPC

1961 Folding Game Grid Canister 6 per master 9 lbs. (est.) 0.92 (est.) 0 14397 01961 3

HASBRO and its logo and TWISTER are trademarks of Hasbro and are used with permission. © 2010 Hasbro. All Rights Reserved. MARVEL, Spider-Sense Spider-Man: TM & © 2010 Marvel Entertainment, LLC and its subsidiaries. Licensed by Marvel Characters B.V. www.marvel.com All Rights Reserved.

ROLL ‘N GO GAMES:

Game Frame rolls up to a Take-Along Canister!

CONNECT 4 ROLL ‘N GO TRANSFORMERS EDITION Item# Pack Case Wt Case Cu UPC

HASBRO and its logo, CONNECT 4, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2010 Hasbro. All Rights Reserved. © 2010 DreamWorks, LLC and Paramount Pictures Corporation. All Rights Reserved.

1642 Folding Game Grid Canister 6 per master 9 lbs. 0.92 0 14397 01642 1

Connect 4

• Primary target kids 6-10, secondary adults 18+ • #1 selling game in the US in 2009 • #1 selling kids game in the UK in 2009 Phineas & Ferb

• #1 animated program for kids 6-14 • Boys and Girls 8-12 named Phineas and Ferb “Favorite Cartoon/Animation”

• Airs in 157 countries in 32 different languages • Primary consumer target Boys 8-12 Transformers

• Transformers 3 release July 1, 2011 • Over $4 Billion at retail since 2007! • Transformers Prime, new CG animation for Spring 2011 on The Hub

• New trilogy begins in 2014 with new director and cast! Spiderman

• Global appeal unlike any other superhero • Consistently ranked #1 boys property in a wide array of product categories from toys to t-shirts

• Over 12 feet of dedicated space in the Boys Action aisle year round

BASIC IMPULSE:

Calling all Ninjas! Standing

approximately

2 ¼” tall, our oversized LEGO® Ninjago minifigure keychains come complete with a clip-on sound base that’s activated when you place the minifigure on it.

Each sound base includes seven battle sounds and complimentary LEGO®

LEGO® NINJAGO KEYCHAINS Item# Pack Case Wt Case Cu UPC

1648 12 per inner 72 per master 16 lbs. (est.) 2.53 0 14397 01648 3

Ninjago minifigure graphics. Collect them all!

K AI

KRAZI

SENSEI

ZANE

JAY

GARMADON

SAMUK AI

COLE

NUCK AL

FRAKJAW

LEGO, the LEGO logo and the Minifigure are trademarks of the LEGO Group. ÂŠ 2011 The LEGO Group. Produced by Basic Fun under license from the LEGO Group. Product and decoration may vary.

BASIC IMPULSE:

LEGO

• LEGO Ninjago is the BIG news for 2011. • Entirely

new LEGO play theme, launched globally across multiple platforms.

• Bridges physical play, LEGO product building and interactive on-line gaming

• Target: Boys 6-11 • Premiere of TV Movie aired on Cartoon Network, January 14th, 2011

Uno is #1 for family fun! Now available in

miniature keychain format, you can take and play this classic card game anywhere!

UNO KEYCHAIN Item# Pack Case Wt Case Cu UPC

1279 5½" x 7" Blister Card 12 per inner 144 per master 26 lbs. (est.) 4.07 (est.) 0 14397 01279 9

the Magic 8 Ball classic keychain is back again! Ask Magic 8 Ball a question

A toy industry icon and Basic Fun favorite,

and shake to reveal one of 20 predictions!

MAGIC 8 BALL KEYCHAIN Item# Pack Case Wt Case Cu UPC

471 3½” x 7” Blister Card 12 per inner 144 per master 26 lbs. (est.) 3.61 (est.) 0 14397 47100 8

UNO and associated trademarks and trade dress are owned by, and used under license from Mattel, Inc. Copyright 2010 Mattel, Inc. All Rights Reserved. “MAGIC 8 BALL” and the likeness of the “Magic 8 Ball” is a trademark of Mattel, Inc. and is used here soley with permission. ©2010 Mattel, Inc. All Rights Reserved.

BASIC IMPULSE:

DISNEY CARS UNO KEYCHAIN Item# Pack Case Wt Case Cu UPC

1299 5½” x 7” Blister Card 12 per inner 144 per master TBD TBD 0 14397 01299 7

DISNEY CARS OPERATION KEYCHAIN Item# Pack Case Wt Case Cu UPC

©Disney/Pixar OPERATION is a trademark of Fleet Capital Corporation, licensed for use by Hasbro. ©2010 Fleet Capital Corporation. All Rights Reserved. UNO and associated trademarks and trade dress are owned by, and used under license from Mattel, Inc. Copyright 2010 Mattel, Inc. All Rights Reserved.

1298 5½” x 7” Blister Card 12 per inner 144 per master TBD TBD 0 14397 01298 0

Operation

• Core demographic kids 6-9 • Hasbro will continue to grow the brand globally in 2011

• An

integral part of the popular Family Game Night on The Hub

• Fall 2012: introducing new game play Cars

• Cars 2 Debuts June 24, 2011 • Over 130 million die-cast vehicles sold worldwide to date

• Over 46 million Cars books and magazines sold worldwide

• Cars is the #1 boys key character franchise in the world

• Consumer target Boys 2-8, core 3-5

BASIC IMPULSE:

BEYBLADE KEYCHAINS SERIES 4 Item# Pack Case Wt Case Cu UPC

1943 5½" x 7" Clamshell 12 per inner 72 per master 16 lbs. (est.) 2.28 (est.) 0 14397 01943 9

BEYBLADE KEYCHAINS SERIES 3 Item# Pack Case Wt Case Cu UPC

1942 5½" x 7" Clamshell 12 per inner 72 per master 16 lbs. (est.) 2.28 (est.) 0 14397 01942 2

©Takafumi Adachi, MFBBProject, TV Tokyo

ROCK ZURAFA

GRAND CETUS

GRAVITY DESTROYER

RAY STRIKER

THERMAL LACERTA

GALAXY PEGASUS

Beyblade

• Beyblade airs on Cartoon Network, the premier

boys-action channel in the US – Timeslot: Saturdays @ 7:30am + stripped M-F @ 7:30am (began Oct 4th, 2010)

• Promotion:

well supported through on-air promos, online banners and stunt events (July and September)

• Ratings: Fall 2010, Beyblade averaged over 1 million viewers 2+ per Saturday morning airing and close to 700k viewers 2+ per weekday airing

• Captures more viewers in the same time slot than Chaotic and Pokemon

• Master

Toy Licensee: Hasbro, a global toy powerhouse, is a key driver and committed long term partner on Beyblade

• Multi-million dollar campaign centered around TV, DRTV advertising at launch and through key selling season

BASIC IMPULSE:

GUNDALIAN INVADERS SERIES COMING SOON! BAKUGAN MEGA KEYCHAINS SERIES 7 Item# Pack Case Wt Case Cu UPC

1922 5 ½" x 7 " Blister Card 12 per inner 144 per master 32.4 lbs. (est.) 5.15 (est.) 0 14397 01922 4

©Spin Master Ltd/Sega Toys. BAKUGAN and BATTLE BRAWLERS, and all related titles, logos, and characters are trademarks of Spin Master LTD. NELVANA is a trademark of Nelvana Limited. Corus is a trademark of Corus Entertainment Inc. Used under license by Basic Fun Inc. All Rights Reserved. CARTOON NETWORK and the logo are trademarks of and © Cartoon Network. (s11)

Bakugan

• Now in its 4th season, Bakugan is still among

the top 3 toys in the boys action category at retail!

• Spin

Master has shipped over 250MM Bakugan balls (since launch) worldwide, which is enough to fill up more than 200 Olympic size skating rinks!

• Spin

Master sold more than 1.5MMBakugan Battle Gear in 2010

• Since launch, more than 125MMBakugan balls have been sold in the US

• Key fall 2010 TV driver once again viewed as must-have boys toy!

BASIC IMPULSE:

TRANSFORMERS 3 FIGURAL FLASHLIGHT KEYCHAIN Item# Pack Case Wt Case Cu UPC

1292 5½" x 7 " Box Blister 12 per inner 144 per master 23.5 lbs. (est.) 3.80 (est.) 0 14397 01292 8

OPTIMUS PRIME

TRANSFORMERS and alll related characters are trademarks of Hasbro and are used with permission. © 2011 Hasbro. All Rights Reserved. © 2011 DreamWorks, LLC and Paramount Pictures Corporation. All Rights Reserved. Product and decoration may vary.

Your favorite Autobots, Optimus Prime and Bumblebee, take center stage in this highly detailed flashlight keychain

Twist the weapon located at the forearm for light-up action!

assortment.

BUMBLEBEE

Transformers

• Transformers 3 release July 1, 2011 • Over $4 Billion at retail since 2007! • #1 Boys Action Brand • Transformers

Prime, new CG animation for Spring 2011 on The Hub

• New trilogy begins in 2014 with new director and cast!

BASIC IMPULSE:

TOY STORY SLINKY DOG KEYCHAIN Item# Pack Case Wt Case Cu UPC

TOY STORY CHATTER PHONE KEYCHAIN

1805 5½" x 7" Blister Card 12 per inner 144 per master 24 lbs. 3.67 0 14397 01805 0

Item# Pack Case Wt Case Cu UPC

TOY STORY ASSORTMENT KEYCHAIN Item# Pack Case Wt Case Cu UPC

1807 5 ½" x 7 " Blister Card 12 per inner 144 per master 22 lbs. 3.48 0 14397 01807 4

TOY STORY MR POTATO HEAD KEYCHAIN Item# Pack Case Wt Case Cu UPC

1806 5 ½" x 7 " Blister Card 12 per inner 144 per master 26 lbs. 5.08 0 14397 01806 7

©Disney/Pixar ©1995 James Industries Inc. Slinky is a registered trademark of James Industries Fisher-Price copyrights and trademarks are used under license from Fisher-Price, Inc., a subsidiary of Mattel, Inc., East Aurora, NY 14052 U.S.A. ©2010 Mattel, Inc. All Rights Reserved. Mr. Potato Head® is a registered trademark of Hasbro, Inc. ©1997 Hasbro, Inc. All Rights Reserved. US Patent No. D-280, 754

1809 5 ½" x 7" Blister Card 12 per inner 144 per master 22 lbs. 3.48 0 14397 01809 8

Toy Story

• Toy Story is a favorite among Boys 2-11 • 98% of Moms with preschoolers are familiar with Toy Story characters

• Retail participation at all tiers and accounts • One of the most beloved character franchises with cross-generational appeal

Mr. Potato Head

• 95% Brand Awareness in top 5 markets • Worldwide distribution in over 35 countries • Over 100mm spuds sold to date!

BASIC IMPULSE: Cute, collectible and now even tinier! Transparent,

paw shaped carry case clip-on comes complete with two Teeniest Pets. Collect them all!

CRAB & DRAGON

DOG & CATERPILLAR

SHEEP DOG & CAT

LITTLEST PET SHOP TEENIEST TINIEST CLIP–ONS Item# Pack Case Wt Case Cu UPC

1810 5 ½" x 7 " Blister Card 12 per inner 144 per master 23.5 lbs. (est.) 3.80 (est.) 0 14397 01810 4

Kids need a place to store and tote their money and our Littlest Pet Shop Coin Keepers are simply purrrrfect! Great for school trips, cafeteria money or a day of shopping, these adorable paw print Coin Keepers clip conveniently on a backpack or fit inside a purse. Coin

Keeper opens when you pinch the sides – closes automatically. LITTLEST PET SHOP COIN KEEPER Item# Pack Case Wt Case Cu UPC

1294 5½" x 7" Hang Tag 12 per inner 144 per master 25 lbs. (est.) 2.49 (est.) 0 14397 01294 2

Littlest Pet Shop

• Girls 6-11, core 7-9 • Over 325mm pets in girls’ hands since launch • 2 pets sold per second since launch • # 1 brand in the Mini Dolls category in the US, #1 overall girls brand in France

• EA’s #1 DS franchise

BASIC IMPULSE:

MY LITTLE PONY CRYSTAL KEYCHAIN 1 Item# Pack Case Wt Case Cu UPC

PINKIE PIE

1283 5 ½" x 7" Blister Card 12 per inner 144 per master 23.5 lbs. (est.) 3.80 (est.) 0 14397 01283 6

RAINBOW DASH

MY LITTLE PONY CRYSTAL KEYCHAIN 2

APPLEJACK

RARITY

Item# Pack Case Wt Case Cu UPC

1304 5 ½" x 7" Blister Card 12 per inner 144 per master 23.5 lbs. (est.) 3.80 (est.) 0 14397 01304 8

MY LITTLE PONY COIN KEEPER SERIES 1 Item# Pack Case Wt Case Cu UPC

1284 5 ½" x 7 " Hang Tag 12 per inner 144 per master 25 lbs. (est.) 2.49 (est.) 0 14397 01284 3

MY LITTLE PONY COIN KEEPER SERIES 2 Item# Pack Case Wt Case Cu UPC

1311 5 ½" x 7 " Hang Tag 12 per inner 144 per master 25 lbs. (est.) 2.49 (est.) 0 14397 01311 6

BASIC IMPULSE:

My Little Pony

• Target market: Girls 2-7 • Over 90% global brand years of history

awareness, over 25

• Over

$1.5 billion in lifetime sales, with over 100 million ponies sold since 2003

• All new animated episodic series “Friendship

is Magic” launched on all new HUB TV network

• MLP is a top rated show for girls on The HUB, airing 4x/wk: M + F 1:30 PM/EST; Sat + Sun 8:00AM/EST

• MLP #1 played game on hubworld.com, with 400,000+ plays to date since 9.27.10

• Over 98% brand awareness in US • Over 90+% awareness in global markets

More than anything, Pinkalicious loves pink, especially

delightful book series, Pinkalicious celebrates all things pink while showing that being yourself is best of all. pink cupcakes! In this

PINKALICIOUS FIGURAL KEYCHAIN Item# Pack Case Wt Case Cu UPC

Pinkalicious trademark used with permission from Victoria Kann. Pinkalicious illustrations ÂŠ 2006 Victoria Kann. Based on the HarperCollins Book Pinkalicious written by Victoria Kann and Elizabeth Kann, illustrated by Victoria Kann

Product and decoration may vary.

1295 5 Â˝" x 7" Blister Card 12 per inner 144 per master 15.2 lbs. (est.) 3.17 (est.) 0 14397 01295 9

BASIC IMPULSE:

PINKALICIOUS CUPCAKE COIN KEEPER Item# Pack Case Wt Case Cu UPC

1288 5 ½" x 7 " Hang Tag 12 per inner 144 per master 25 lbs. (est.) 2.49 (est.) 0 14397 01288 1

PINKALICIOUS STORY BOOK KEYCHAIN Item# Pack Case Wt Case Cu UPC

Pinkalicious trademark used with permission from Victoria Kann. Pinkalicious illustrations © 2006 Victoria Kann. Based on the HarperCollins Book Pinkalicious written by Victoria Kann and Elizabeth Kann, illustrated by Victoria Kann

Product and decoration may vary.

1289 5 ½" x 7" Blister Card 12 per inner 144 per master 25 lbs. (est.) 3.24 (est.) 0 14397 01289 8

Pinkalicious

• “Priority

franchise” for HarperCollins, Pinkalicious books have sold over 5 million copies since 2006

• Silverlicious, the latest book in series, will be launching February 2011

• Retail

distribution includes: Walmart, B&N, Borders, TRU, Amazon, Pottery Barn Kids, Gap, Target and Kmart

• Expanded

international distribution includes Canada, UK, Australia, New Zealand, and Korea

• Pinkalicious

selected by largest toy retail, Walmart & Walmart Canada, as feature girl property

• Core demographic Girls 4-8

BASIC IMPULSE: EXTREME FIGURAL KEYCHAINS SERIES 4 Item# Pack Case Wt Case Cu UPC

DR DOOM

THOR

Marvel

• Thor release date May 6, 2011 • Captain America July 22, 2011 • The Avengers May 4, 2012 • Spider-Man 4 July 3, 2012

1930 5 ½" x 7" Blister Card 12 per inner 72 per master 17 lbs. (est.) 2.76 (est.) 0 14397 01930 9

CAPTIAN AMERICA

POKÉMON KEYCHAINS SERIES 23 Item# Pack Case Wt Case Cu UPC

TEPIG

SNIVY

OSHAWAT

1900 5 ½" x 7 " Blister Card 12 per inner 144 per master 29 lbs. (est.) 6.38 (est.) 0 14397 01900 2

ZORUA

Pokémon

• More than 210 million Pokemon video games sold LTD - #2 selling franchise ever!

• Nearly

15 billion Pokemon Trading Cards produced worldwide.

• In Spring of 2011, Pokemon Black Version and Pokemon

White Version will be released in the U.S. and Europe for the Nintendo DS family of systems.

• All new Pokemon movie launching in February 2011 on Cartoon Network – Pokemon: Zoroark-Master of Illusions

• All new animated TV Show to air on Cartoon Network starting February 2011