Sustainable Mobility and Strategic Spatial Planning
Cycling Murtosa & Cicloria – Leisure Cycling Trail in the Aveiro Lagoon
European Module 13 May 2010 Newcastle University
MOTA, JOSE CARLOS [University of Aveiro]
jcmota@ua.pt
Structure: • The future of Planning – Cycling??? • Cycling - Historical Framework • Cycling Murtosa Project - Portuguese Environment Agency (2006/08) • Cicloria (2009-2011) • Conclusions
The future of Planning – Cycling???
“Cycling is the new zeitgeist (time spirit)” Cycling Plus, 08
The future of Planning – Cycling??? A set of recent experiences in the field of cycling mobility [‘Murtosa Sustainable Mobility’ Project (2006/2008); ‘Cycling Murtosa’ Project (2008); ‘CicloRia’ Project (2009/2011); National Platform to promote
has illustrated the pertinence of the subject, particularly in its leisure dimension, and the opportunity that it raises to articulate a multiplicity of approaches and to promote a discussion on planning concepts and methods.
Cycling Mobility (2009); ‘Cycling to School’ Initiative (2009); ‘Lifecycle European project (2009/2010)]
Planning of Leisure Cycling can be an opportunity to articulate different scientific disciplines (mobility, environment, tourism/leisure, culture, health,…), to coordinate different public institutions (local authorities and central government), and to involve social and economy actors and communities.(my PhD)
Cycling - Historical Framework –Cycling: the way ahead for towns and cities, UE, 1999; –EU Green Paper on Urban Mobility, 2007 –International Organizations/ Networks – OMS – THE PEP, Eurovelo, Velomondial, Sustrans (UK), Vias Verdes (Espanha) –European Projects - BYPAD, UrBike, Baltic Sea Cycling, POLIS, Cyclocity,.. –Community bicycle program: Bicing (Barcelona), Velib (Paris), Bicincitta –Financing opportunities: Interreg IVC; Program "Europe Intelligent Energy“; FP7;
Cycling - Historical Framework • Local Policies – cycling infrastructures; • Community bicycle program – projecto BUGA em Aveiro (2000); Projecto Bute - Universidade do Minho (Nov. 2007); • Technical and Scientific Events Workshop Cycling Mobility (REFER, Out. 2007) • Social Movements & Events – Critical Mass Lisboa, Porto, Coimbra e Aveiro; Porto Bike Tour and Lisboa Bike Tour
Cycling Mobility & Spatial Planning Key Questions! • Cycling Mobility is in public agenda (mobility pattern, gas price, climate change, health, leisure) -> Can it be good for the economy? How? • Cycling Mobility Planning is seen (in Portugal and Europe) mostly as infrastructure planning - cycle paths & parking, without a spatial development concern -> fragmented projects… • Literature mostly dedicated to the effects of car dependence; engineering approach; comparative studies -> mitigation measures; -> concern with the management of mobility in the urban space; • Rural areas -> fragile economic structure; (knowledge about) natural, cultural & patrimonial resources; but fragmented interventions • Cycling and Rural Sustainable Development: new challenge?
Cycling Murtosa Project (2006/08) Portuguese Environment Agency • The development process and implementation of a sustainable mobility plan, within the framework of a broader programme promoted by the Portuguese Environment Agency, for a small municipally located in the Centro Region of Portugal (Murtosa). • The project’s aim is to provide some grounds for optimism about the role of spatial planning in delivering sustainable mobility and helping to find new development trajectories.
Cycling Murtosa Project Time, information and the resources
•To support the project, a network composed by 15 research centres (with different background -> civil engineering, spatial planning,‌) was established with the goal of supervising scientific and methodologically the tasks, which were geographically distributed according to the location of the case studies. •Due to the unusual length of time foreseen to develop the tasks (slightly over one year), the project consisted in an interesting challenge right from the start: although the promptness compelled by the process did not allow a deeper analysis and intervention that a conventional study of this nature conventionally suggests, the beginning of the new community support framework (National Strategic Reference Framework for 200713) demanded local governments to swiftly (re)design spatial development policies under new challenges and according to new community guidelines.
Cycling Murtosa Project Argument …the relevance of applying the idea of sustainable mobility (cycling) as a challenge for local development (specially in rural areas), for valuing natural resources, for supporting local culture and identity, promoting environmental friendly transports (namely bicycle) and exploring economic opportunities (all the way)… “Opening minds (“building bridges”), instead of opening roads (“cycle paths”)” Danuta Hübner - Commissioner for Regional Policy
Cycling Murtosa Project Concept • The concept of sustainable development, which combines a tri-dimensional approach (economic, social and environment), opened-up new perspectives in the way present problems are looked up. • Sustainable Mobility and Sustainable Mobility Plans are additional and more recent concepts and means which emerge mainly due to the recognised increasing need to overcome the restrictions of traditional approaches to mobility problems and move towards planning in a nonsectoral (integrated) and long-term (sustainable) way of designing healthier and more sustainable communities. • Thesis -> Is CYCLING MOBILITY an opportunity to promote a SUSTAINABLE DEVELOPMENT STRATEGY (IN RURAL AREAS)?
Cycling Murtosa Project mobility -> new motivations Learn ‌-Shopping-‌
(Cultural/ Scientific Tourism)
Motivations mobility
Leisure and health
Home-School
Sport (run)
Home-Job regular/daily
occasional
Cycling Murtosa Project Why Murtosa? Murtosa was one of the selected municipalities to be part of the innovative project and presented interesting and unique conditions to sustain a new mobility planning approach: – i) mobility pattern based on soft modes (11% uses bicycle, 1% in Portugal); – ii) bicycle is used mainly by young people (school – more that 50% of students); – iii) favourable topography and environment conditions - close to the lagoon (with a high tourist and leisure potential); – iv) the municipality was committed to improve cycling infrastructure (paths and parking).
Cycling Murtosa Project Methodology • From a methodological viewpoint, a basic concern from our research group of the University of Aveiro was the development of a strong conceptual support with the principals of spatial planning applied to the context of sustainable mobility as a guiding frame of reference. • Following Healey (1999, 2003), a social-constructivist, multidisciplinary and relational approach was conducted, consisting both in the development of useful (and applicable) knowledge for local government and other agents involved in the design of local strategies and in nourishing the capacity to mobilise agents for collective action.
CONSENSUALIZATI ON PROCESS
The methodological approach was thus divided into three distinct but complementary stages: i) Definition of the main agenda of principals and concerns around which the sustainable mobility policy could be designed; ii) Design of a guiding frame of reference able to scientifically support the concepts of sustainable mobility and sustainable mobility strategy/plan. iii) Territorial analysis based on information available regarding the municipality, field work and interviews conducted to local/regional agents ranging from social and economic to political field
Cycling Murtosa Project Methodology -> strong interaction with the Portuguese Environmental Protection Agency and the other research centres, through both informal ways and the realisation of national and regional workshops (double learning process – at the local and at the national level)
Cycling Murtosa Project Methodology
Cycling Murtosa Project Methodology and Results How we did it: • • • • • • • • • •
Problems/Potentials Theoretical Framework Vision Objectives Strategy Stakeholders involvement Proposals Communication Impact Actions
problems/potentials • Erosion of traditional economic activities (agriculture and fishery) • No mobility problems • Tradition in cycling • Lagoon – natural cycle paths • Fauna and Flora (Biology Resources) • Traditions linked to lagoon
Cycling Murtosa Project
INSTITUTIONAL FRAMEWORK 3. Promote Cycling Mobility through leisure activities
2. Activities to mobilize for Cycling Mobility
T SUPPORT CYCLING O MOBILITY INSTITUTIONAL FRAMEWORK
1. Support and service activities
SUPPORT CYCLING MOBILITY
Theoretical Framework
4. R&D activities
Based on the concept of sustainable development, which combines a tri-dimensional approach (economic, social and environment), the theoretical framework opened-up new perspectives in the way present problems are looked up-on. In this sense, the concept of Cycling Murtosa emerged as a combination of the following issues: –Development of a network of infrastructures and service activities (cycling paths, parking, equipments, services); –Improvement of activities to mobilize Cycling Mobility (directed to: child and young, active & enterprises, families, and tourists); –Promotion of Cycling Mobility through leisure activities (entertainment, services, information, organization); –Development of R&D activities (certification, innovation,…) ; –Definition of a new institutional framework (national, regional and local level)
Cycling Murtosa Project Vision
throughout new pathways, towards the future
Cycling Murtosa Project
Stimulate safe soft mobility (walking & cycling)
Objectives
Knowledge of the environmental , cultural, patrimonial and scientific potential
Articulation and connection with similar international experiences
Strenghtening the local people’s sense of belonging
Value economic potential of cycle tourism Engagement and mobilization of local actors
Cycling Murtosa Project Strategy Qualify cycling mobility in urban areas • Develop Cycling Network System & Logistics (Security/Repair/Maintenance) • Improve a cycling culture (Schools – Curricula) & Enterprises
Value cycling mobility for recreation and tourism purposes •Development of cultural & scientific activities (involving researchers, cultural agents, sport associations,…) •Logistics to support (facilities – information, logistics, hotel,…)
National and International Networks of Cycling Mobility •Regional Cycling Network •National Network for Cycling Mobility •Join International Networks on Cycling Mobility (ex: INTERREG)
Complement regional tourism with facilities for cycling mobility •Mobilize the regional tourism actors for the promotion of cycling mobility and cycle tourism
Design a new Institutional Framework to support Cycling Mobility • Organization of Local Authority to support Cycling Mobility
• Forum “Murtosa Ciclável”
Cycling Murtosa Project Stakeholders involvement During the process we have involved the community (in general) and key actors (in particular) creating a network involving the – Secondary Schools – National Association of Bicycle Manufacturers (to promote the use), – BIORIA (a successful project on ecotourism) – Biology Department of the University of Aveiro (to develop ecotourism activities) – INOVARIA (a cluster telecom agency which will promote ICT in cycling activities).
industry education knowledge technology
Cycling Murtosa Project Stakeholders involvement
Public meetings – Present “Cycling Murtosa” Project; – Involve people; – Stimulate development of new local enterprises; –…
Cycling Murtosa Project Stakeholders involvement Public meetings • Schools -> Workshop – Present “Cycling Murtosa” Project – Get contributes from young students -> involved parents – Stimulate new cycling or walking trips in Murtosa – Self-esteem
Cycling Murtosa Project Proposals Cycle Path System: cycle paths, parking, showers, signing,‌ Regulations: Cycle Paths typology (segregated or shared) and pavements
Cycling Murtosa Project Proposals RESOURCES (FAUNA E FLORA, CULTURE AND PATRIMONIAL), + TOURISM ENTERPRISES – ENTERTAINMENT ACTIV., HOTELS AND RESTAURANTS
TRAINING (BICYCLES - CTC; ECO-TOURISM – Tourism Professional school)
ENTREPRENEURSHIP/STARTUP BUSINESSES (articulation with hotel & restaurant)
+ ENTERTAINMENT ACTIVITIES (SPORT, CULTURE, NATURE,…) + SUPORT SERVICES (CYCLE GARAGE, POLICE, HEALTH) + INFORMATION - GPS, WWW, ITINERARIES BROCHURES + CYCLING PATHWAYS
ATRACT INOVATIVE ENTREPRISES OF BICICLE SECTOR (ABIMOTA)
RESEARCH - BICYCLE/TOURISM/PLANNING> UA (Spatial Planning, Tourism, Culture&Languages, Biology, Design, Civil Eng., Mechanic Eng.,…) + ABIMOTA
Cycling Murtosa Project Communication
Cycling Murtosa Project Impact on the media
Cycling Murtosa Project Impact
Set-2008
Cycling Murtosa Project Action
by the end of 2008 three municipalities (Murtosa, Ovar and Estarreja) and the University of Aveiro, were involved in the preparation of a new project involving 1 million Euros -> approved by national government in a national innovation programme contest
‘mudar o padrão de mobilidade urbana afirmando, de modo criativo, o potencial da região de Aveiro para a promoção dos modos suaves de mobilidade’
CICLORIA ESTARREJA | MURTOSA | OVAR
UNIVERSIDADE DE AVEIRO
European funds - QREN/POVT Urban Development Innovative Actions – Urban Mobility
CicloRia Project • This project is being developed in the context of a national programme supported by European funds - QREN/POVT – Urban Development Innovative Actions – Urban Mobility – and aims to create the conditions to promote and develop leisure cycling mobility in the Aveiro Lagoon Region
CicloRia Project • The approach proposed in that Project stressed the need to articulate different scientific disciplines (land use planning, tourism, biology and geology, environment, education, culture, design and communication, telecommunications, mechanic and civil engineering and health) to define an adequate and articulated framework of initiatives that aims to: – Promote the use of the bicycle in the region, specially in a leisure and tourism perspective, but also in a promotion of healthy life styles; – Organize and structure the physical elements of the territory with special leisure and tourism amenities; – Value natural, cultural and patrimonial resources and the scientific and empirical knowledge that the region (institutions and people) have produced; – Mobilize the technological knowledge (specially mobile technology) to help innovative ways of enjoyment of the territory resources; – Promote the development of R&D linked to the bicycle, specially in the technology, design, materials and energy; – Stimulate community involvement, specially the educative community and social and economic stakeholders in the design and implementation of the project.
PROJECT ‘CICLORIA’
• A recent study published by the European Commission about the economic impact of cycle tourism at the European level (THE EUROPEAN CYCLE ROUTE NETWORK EUROVELO - CHALLENGES AND OPPORTUNITIES FOR SUSTAINABLE TOURISM, 2009) concluded that it represents about 2.8 billion trips/year, 26 million tourist trips and 54 billion Euros/year. The same study estimates that Eurovelo (Cycling European Network - consisted of twelve transcontinental trails, with a total of 66.000 Km, 75% already built (http://www.ecf.com/3188_1)) represents 12,5 million travellers, with an economic impact of 4.4 billion Euros.
Partners
PROJECT ‘CICLORIA’
• Lagoon - a ria de Aveiro como elemento comum, apesar de disporem de elementos naturais com características diferenciadas, com percursos ribeirinhos, marginais à ria, percursos rurais (Baixo Vouga lagunar), mas partilhando o seu elevado valor ambiental;
• Urban development pattern - a ocupação urbana nos três municípios apresenta um padrão semelhante, sendo caracterizada por uma ocupação dispersa de média/baixa densidade (à excepção dos centros urbanos, sede de concelho), com orografia semelhante, esbatendo a noção de fronteira entre os municípios.
•
Mobility pattern - padrão semelhante de mobilidade, com um peso significativo dos modos suaves nas deslocações casa-trabalho ou casa-escola.
• Public investment in cycling - um esforço de dotação, nos seus territórios, de condições para a utilização da bicicleta, o que permite equacionar uma visão integradora das abordagens, reforçando uma perspectiva de rede ciclável supra-municipal.
•
The University of Aveiro - a Universidade de Aveiro tem estado envolvida no desenvolvimento de um vasto conjunto de projectos de investigação sobre os municípios em causa (Mobilidade Sustentável Murtosa)
Proposals
PROJECT ‘CICLORIA’
The project is already being implemented, specially the proposals of: •
• • • •
Building a circuit of river cycling pathways, with scientific information about the fauna, flora, culture and patrimonial resources of the lagoon and surroundings (produced by the Biology Department of the University of Aveiro/Oporto) and with a network of entertainment activities (sport, culture and nature); Offering a community bicycle programme, with the adequate information support - gps, www, itineraries, brochures; Developing specific software for GPS incorporating environmental, cultural and patrimonial knowledge of Murtosa, involving ICT enterprises and Aveiro University; Promoting the adequate support services (Cycle Garage, Touristic Guides, Shops, Police, Health) involving local institutions and stimulating entrepreneurship/startup businesses. Articulating the project with School curricula, stimulating students to use the bike as a tool to discover their place (municipality/lagoon) supported by scientific and cultural knowledge and improving their sense of belonging and reinforcing their identity;
PROJECTO ‘CICLORIA’
ARTICULAÇÃO DISCIPLINAR
DESPORTO SAÚDE
INSTRUMENTOS: POLÍTICAS, PRORAMAS, PLANOS, PROJECTOS E ACÇÕES
QUADROS INSTITUCIONAIS
CULTURA E ARTE
GERONTOLOGIA
MECÂNICA ENERGIA
PAISAGISMO
BICICLETAS
AMBIENTE EDUCAÇÃO
PLANEAMENTO TERRITÓRIO / MOBILIDADE CICLÁVEL
DESIGN BICICLETAS/ EQUIPAMENTOS
APOIO
SENSIBILIZAÇÃO
FAUNA E FLORA
TELECOMUNICAÇÕES
INFRA. CICLÁVEIS
MÓVEIS
(PAVIMENTOS)
TURISMO
MOBILIDADE CICLÁVEL COM MOTIVAÇÃO LAZER E TURISMO
‘CLUSTER DA BICICLETA’
QREN POVT
DGOTDU
ICNB
CP
PLATAFORMA
OBESIDADE
ARTICULAÇÃO INSTITUCIONAL
INTERREG IVC
ASSOCIAÇÕES DESPORTIVAS
AGENTES ECONÓMICOS
ESCOLAS
CCDRC
EUROVELO
AECV/ APCV
ASSOCIAÇÕES CULTURAIS
ANSR
IMTT ANMP
PROJECTO ‘CICLORIA’
AUTARQUIAS LOCAIS ESTARREJA OVAR MURTOSA
OPERADORES TURÍSTICOS
UA
REGIÃO HIDROGRÁFICA
CENTRO
CIRA
CIRDL
REG.AVEIRO R.DÃO LAFÕES
TURISMO CENTRO
INSTITUIÇÕES OPERADORES DE SC&T TRANSPORTE (UA,…)
POLIS RIA MOBILIDADE CICLÁVEL COM MOTIVAÇÃO LAZER E TURISMO
INOVARIA ABIMOTA
FPCUB
MURTOSA, OVAR E ESTARREJA
ARTICULAÇÃO TERRITORIAL
PROJECTO ‘CICLORIA’ EUROPA
BICO/RIBEIRA PARDELHAS
PORTUGAL RIA DE AVEIRO
VOUGA / DÃO LAFÕES
METODOLOGIA
PROJECTO ‘CICLORIA’ SIG Ria de Aveiro & Dão Lafões
AVALIAÇÃO SISTEMA MOBILIDADE CICLÁVEL
Avaliação estudos produzidos para a área (Investigadores UA)
CICLORIA
Estudo Fauna/Flora . Estudo Património/Cultura
Levantamento de Campo
Casos de Estudo Nacionais e Internacionais
Conferência/Workshop Mobilidade Ciclável
SIG Cicloria
Site/Blogue e newsletter
Definição e Organização de Circuitos Cicláveis Temáticos
Programa de Animação (Agentes Locais)
Boas Práticas (Circuitos Cicláveis, Programa de Animação e Pedagógico)
Festival Ciclável da Ria de Aveiro
Execução das Obras Ciclovias (Áreas Piloto)
Programa Pedagógico (Escolas)
Folheto/ Brochura/ Guia
GPS
Projectos da Rede de Ciclovias da Ria de Aveiro
Oficina na Escola
Aquisição de Bicicletas e Sistema de Bicicletas Colectivas Cicloria
SITE / BLOG
COMUNICAÇÃO
PROJECTO ‘CICLORIA’
PROJECTO - CICLORIA
Collaborative project http://cicloria.blogs.sapo.pt/ http://turismociclavel.blogs.sapo.pt/ Email: mobiciclavel@csjp.ua.pt
CYCLING IN SCHOOL
INTERVENÇÕES NA ESCOLA – OFICINA NA ESCOLA CARTA DE INTENÇÕES
E S CO L AS re s po ns á v e is A u la s d e c o nd u çã o s e gu ra A t e lie rs de se n sibiliza ç ão a m b ien t a l Of icina s d e m an u t en ç ão Jo g o s p e d a g óg ico s O te rritó rio p e lo o lh a r d as cr ia n ça s D e m o n st ra çã o ra d ic a l P ro g ra m a pe d a g ó gico C ircu ito d e at e lie rs
1º C EB x x x x x
2º CEB x x x x x
3º CE B x x x x
e d uc a ti v os x x x
x x x
x
x
LEISURE CYCLING ACTIVITIES
PROGRAMAS DAS ACTIVIDADES DE ANIMAÇÃO PÚBLICO-ALVO: TIPOLOGIAS
PROGRAMAS DAS ACTIVIDADES DE ANIMAÇÃO FESTIVAL CICLÁVEL
PROGRAMAS DAS ACTIVIDADES DE ANIMAÇÃO TURISTAS origem motivação
desporto
económicos
associativos
regional
nacional
internacional
dedicado
participante
1º CEB
2º CEB
3º CEB
responsáveis educativos
ES COLAS
actividades lazer
FESTIVAL CICLÁVEL Festival ciclável: circuito de bicicleta entre os 3 concelhos Festival itinerante com grupos organizados locais, habitantes e visitantes * Actividades a integrar no festival
LOCAIS habitantes agentes mobilidade diária
MATRIZ DE ACTIVIDADES
x x
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OUTRAS ACTIVIDADES Oficina de actividades lúdicas e pedagógicas em família * Encontro nacional de bicicletas Workshop de reparação de bicicletas * x Workshop de decoração de bicicletas e acessórios * Acções teatrais * Inquéritos para identificação de padrões de mobilidade x Passeio pedestre para séniores * Passeio de bicicleta para séniores * x Bicicletas para pessoas com necessidades especiais * x Publicitar o Cicloria em iniciativas desportivas em curso Encontro informal para agentes económicos locais Encontro informal para promotores turísticos Divulgação em mostras internacionais específicas Criação de uma marca global identitária Criação de uma marca infantil Criação de uma marca internacional Feira da bicicleta * x "Carimbo cicloria" para postos aderentes Mostra tecnológica x Rotas temáticas: gastronómicas, histórico-culturais, etc * Entrevistar figuras públicas x Velo-café:exposição de publicações temáticas no comércio local Geocaching Divulgação em imprensa *
x x x x x
x
x
x
x x
x x
x
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PROGRAMAS DAS ACTIVIDADES DE ANIMAÇÃO OFICINA DE ACTIVIDADES LÚDICAS E PEDAGÓGICAS EM FAMÍLIA
Promover a autonomia de miúdos e graúdos na utilização da bicicleta, Promover a autonomia de miúdos e graúdos na utilização da bicicleta, proporcionando momentos de diversão proporcionando e aprendizagem em família momentos de diversão e aprendizagem em família
PROGRAMAS DAS ACTIVIDADES DE ANIMAÇÃO ENCONTRO INFORMAL PARA PROMOTORES TURÍSTICOS
Proporcionar o contacto com o Projecto Cicloria a agentes económicos externos e com as dinâmicas económicas que gravitam em redor
CYCLING NETWORK
IDENTITY & LOGO
PROPOSTA 1/ DESDOBRAMENTO
Conceito - Ria de Aveiro Imagem - Transformar a palavra Ria em espelho de água. Letra A (da palavra RIA) alterada - semelhança à letra V - alusão à palavra Civlovia Cores - 1 (cor + rede de cor) Submarcas - alteração de cor + nome de concelho/troço Tipo de letra - Avenir LT
5. LOGÓTIPO/IDENTIDADE PROPOSTA 1/ APLICAÇÕES
5. LOGÓTIPO/IDENTIDADE PROPOSTA 2/ DESDOBRAMENTO
Conceito - Bicicleta Forma - Elemento de bicicleta transformado em forma gráfica básica. Texto RIA a bold para facilitar a leitura. Cores - 1 Submarcas - alteração de cores + nome de concelho/troço Tipo de letra - Gotham HTF
5. LOGÓTIPO/IDENTIDADE PROPOSTA 2/ APLICAÇÕES
5. LOGÓTIPO/IDENTIDADE PROPOSTA 3/ DESDOBRAMENTO
Conceito - Movimento de roda de bicicleta Forma - As letras "c" (da palavra cicloria) foram rodadas 45º em sentidos opostos. Cores - 1 Submarcas - alteração de cores + nome de concelho/troço Tipo de letra - Gotham HTF
5. LOGÓTIPO/IDENTIDADE PROPOSTA 3/ APLICAÇÕES
BICYCLE CLUSTER
Bicycle in Aveiro Region ECONOMIC
THE PLACE
THE OPORTUNITY
•
Economic potential of bicycle cluster
•
Ria de Aveiro (Lagoon)
•
CICLORIA and cycling mobility projects
•
Take advantage of different projects
•
•
New Environmental paradigm
•
Knowledge in the region (University/ Enterprises)
Tradition (Cycling industry; cycling use) and identity (
•
Leisure Cycling in Europe (EC, 2009)
•
Orografic conditions
“CLUSTER”?
Actividade de Suporte
Actividade Inputs básicos (matéria-prima)
Actividade Central
Actividades a montante
Actividade Complementares
Actividades a jusante Actividade Inputs complementares
CAR CLUSTER
O CLUSTER AUTOMÓVEL
Infra-estruturas Concepção, construção, operação e manutenção Vias inter-urbanas
Serviços
Vias rurais/locais
Assitência Técnica Venda de Acessórios
Vias urbanas
Venda
Aluguer
Componentes Peças metálicas Pneumáticos
Automóvel
Turismo/ Restauração Componentes Mecânicas Motor
Desporto automóvel Publicidade IMTT´s
Equipamentos eléctricos
Electrónica
Vidros
Sinalização de tráfego
Venda de Combustíveis Transportes públicos
Multimedia
Cablagens
Plásticos
Obras de arte
Pronto socorro
GPS
Baterias
Têxteis
Seguros
Apoio ao transp. público
Ambulâncias
Sistema de saúde
Inspecção auto
Polícia/Justiça
Transporte público
Electrónica / Informática
Estacionamentos
Escolas de condução Instituições financeiras
Indústrias Subsidiárias Fileira dos combustíveis
Metalurgia
Química
Telecomunicações
Guias, mapas
Gadgets diversos
Fonte: Castro, E.(2009) Conferência CICLORIA, UA
The Concept -> Objectives
APOSTAR NO PRODUTO INDUSTRIAL “BICICLETA” E EM MODELOS INOVADORES DE ORGANIZAÇÃO E GESTÃO DE SISTEMAS DE MOBILIDADE CICLÁVEL
Bicycle of the future Leisure Cycling Top Quality Cycling Mobility Management
NATIONAL CYCLING TRAIL?
um desafio (final) aos municípios presentes a ligação à rede
europeia de baixa velocidade (‘Eurovelo’) ‘esquema ciclável nacional’ que articule (do ponto de vista espacial, funcional e institucional) os diferentes projectos cicláveis municipais
CONCLUSIONS
Conclusions Cycling as an opportunity to: • Use the local cycling dynamics to open new opportunities for local economic development; • Stimulate regional firms – ICT Cluster, Bicycle manufacturers, Tourism Operators,… - to develop new services & products; • Improve the creation of new knowledge based service SMEs (entrepreneurship contest); • Stimulate local people (specially students) to use the bike as a tool to discover their place (municipality/lagoon) supported by scientific and cultural knowledge; • Improve their sense of belonging and reinforce identity; • To link to the world (learning networks); • Opening new ways of thinking about place-based development strategies; • Planning methodology –> Leisure Cycling!