A glimpse inside the rock-star life of a mark intern. page 7
FREE
Coupons for six months of great mark products. page 8
“it” girls revealed
▲
▲
▲
24/7 Glam
Beauty, popularity and success: how to get it and keep it. page 10
Who’s hot no Check out ouw… r
VIP
Party Pics page 11
BANK exclusive:
LAUREN CONRAD opens up about her
latest love… (story cont’d on page 9)
ON IT!
*boost your cash flow *bUILD YOUR RESUMÉ *brighten your future
2 Become a mark Rep today at meetmark.com/opportunity
20
$
join today
the best
you’ll ever spend!
in 3 easy clicks
Become a mark Rep today and get everything on this page*.
DAYLIGHTING:
dew drenched lipstick in toffee
What is it? The opposite of moonlighting, daylighting is working multiple jobs during the day—sometimes even at the same time. It’s using your time wisely to earn the most money you can and that is what mark is all about!
the mark go-anywhere satin cosmetic case
full-sized make it big mascara
snap to it mezzo custom color palette, i-mark custom pick eye shadow in nomadic and tiki, and good glowing custom pick powder blush in after glo
juice gems lip gloss in juicy fig
the new Rep training manual
*Products on page not shown at actual size.
Become a mark Rep now and our starter kit will arrive on your doorstep in just days. This super-chic train case is brimming with beauty tools and must-have makeup in our best-selling shades. As a Rep, there’s no limit to how much money you can earn. It’s the best $20 you’ll ever spend. (The kit, a $60 value, is a major bargain on its own.) So what are you waiting for? Sign up today at meetmark.com/opportunity
six-piece travel go with the pro brush kit
WHAT’S INSIDE
2 3
JOIN TODAY
Check out the Rep starter kit
OPPORTUNITIES OF A LIFETIME
Endless perks of being a mark Rep
4 5
TRICKS OF THE TRADE
Cool tools for mark Reps only
a rewarding experience Hot incentives for mark Reps
6 7
EXPERT ADVICE
Our industry insiders explore the top beauty & fashion trends
NOW WHAT?
A fun flowchart to finding the right mark path for you
8 9
DO-GOODERS
How to raise funds, fast, for the cause of your choice
LAUREN SPEAKS OUT
Lauren Conrad’s latest involvement
10 11
REP CONFESSIONS
Steamy secrets you won’t believe!
party CIRCUIT Paparazzi pics from the red carpet and beyond
3 Become a mark Rep today at meetmark.com/opportunity
opportunities of a lifetime
The mark Representative program. It happens to everyone...that Spring Break trip, that new dress you just had to have or maybe it’s that something special you’re saving up to buy. Whatever your cash requirements, almost everyone finds themselves wishing their bank account balance was just a little bit higher.
Sounds good, doesn’t it? Log onto meetmark.com/ opportunity to become a Rep today!
win amazing prizes How would you like a gift certificate to your favorite store? Maybe a dream vacation for you and your best friend? In addition to everything else, mark Reps can also enter sweepstakes and contests to win truly amazing prizes.
Thankfully, we’ve got you covered. mark provides you with not just one, but many opportunities to get you where you want to go. If you thought being a mark Rep was about selling the hottest beauty & fashion out there to make money, you’re right! But it offers a lot more than that. Here’s a look at the mark Rep program and what it can do for you.
look good for less mark offers our Reps unbelievable discounts on the trendiest beauty, fashion and accessories around. Sure, some Reps sign up just to get a good deal; but once they realize how easy it is to make money, they start selling up a storm.
earn serious cash Make money with every item you sell. You’ll earn 30% off every beauty, jewelry and fashion sale you make. How do you make a sale? Online or in person, it’s easy!
mark intern and Rep, Charlene Chang, stars in a mark TV commercial shoot.
get connected mark supports the concept of Social Beauty™: The idea that while you’re sharing the hottest beauty & fashion, you’re also developing important relationships. Online, you can join mark on facebook.com/mark-girl, and follow us on twitter.com/markgirl. Just think of all the contacts you’ll make!
build your resumé Let’s be honest, it’s a competitive world out there. mark Representatives, however, gain real life business skills that build confidence, character and look pretty impressive on a resumé. Just open your online eBoutique and you’ll be an instant entrepreneur. For more info, turn to page 4.
Lauren Conrad wore the have a heart necklace at her Fall ‘08 fashion show in L.A. and met backstage with m.powerment by mark grant recipients.
make a difference Care about a cause? With mark fundraising programs, you can sell great beauty and fashion items, then keep the profits to fund your cause. But there are consequences; you just may end up being the neighborhood hero.
4 Become a mark Rep today at meetmark.com/opportunity
tricks of the trade Check out these support tools, available to mark Reps only!
magalog Part magazine, part catalog—the mark magalog is a monthly round-up of the latest mark items. Hand them out to Customers and you’ll be getting orders before you know it.
mark messenger Download this cute little widget to your desktop and you’ll be privy to the latest celebrity gossip, mark updates, horoscopes and more. All tailored specifically to YOU.
>
>
your own eBoutique Create it, customize it and start selling. It’s yours and it’s free! Your eBoutique is your own online store where anyone can log on and shop 24/7. To help spread the word, add a link to your eBoutique on your Facebook and MySpace pages. There, you can also post reviews of your favorite mark products and become an official fan of the brand.
New Reps touch base on our Welcome Calls! Conference calls based out of our NYC headquarters get you connected with other Reps and the mark management team.
browse videos
basic training Updated regularly, our specially designed training videos will teach you about your mark business, how to market yourself and how to create the hottest makeup looks.
insider info For Reps’ eyes only, the sneak peek showcases up-and-coming mark products and offers amazing Rep discounts. Having “what’s in” before everyone else is a great way to boost sales and keeps you on-trend, too!
So what are you waiting for? Become a mark Rep today at meetmark.com/opportunity
5 Become a mark Rep today at meetmark.com/opportunity
more than
3,000 amazing items
a rewarding
experience Introducing…our biggest and best rewards program ever! Whoever said, “the best things in life are free” was right! With the new mark incentive and rewards program, you get to browse through more than 3,000 amazing items and select anything you want. It’s like shopping, but better. It doesn’t cost you a cent. Here’s how it works:
earn
REDEEM
You bank mark rewards points for every mark item you sell (or buy yourself). There are even special promotional items that can earn you double points.
Log on to the exclusive mark rewards shopping site and redeem your points for whatever you want. Want a new plasma flat screen TV? An iTouch? You got it!
ENJOY! Just like shopping online, the reward you choose will arrive in a matter of days. You can also have it wrapped up and sent as a gift! The point is: you choose whatever you want.
Here’s just a sampling of some of the amazing rewards available*:
electronics
wildest dreams your
come true!
with new mark. Dream Trips
exotic destinations . . . 4-star hotels . . .
gifts
major movie premieres . . . meet your fave celebrities . . .
tickets to exciting shows fitness
walk the red carpet . . .
Dream Trips make it happen. Top mark sellers win mark. Dream Trips. What’s that? Well, it’s hard to say because each one is totally different! They revolve around the hottest celebrities, biggest concerts and most exciting hot-spot vacations, so no two are the same. There’s one thing that they all have in common, though: each Dream Trip is just plain awesome.
*These items are based on availability and subject to change.
6 Become a mark Rep today at meetmark.com/opportunity city riding hat
15
$
expertknow-how Get the season’s hottest looks for a steal. Our pros reveal how. All available at meetmark.com
The Britt Bardo Collection for mark.
launches Fall 2009 and is available for a limited time, only at meetmark.com
into the wild ring
9
$
only need me t
24
$
slip into this dress
26
$
only need me t
24
$
that’s wild clutch
20
$
britt bardo celebrity fashion stylist and mark style expert
cover up cardigan
30
$
My new collection with mark is basically a round-up of the three pieces my celeb clients can’t live without. The slip dress is dark green, not black, which makes it more modern. The long cardigan and shirt add instant edge to any outfit. —Britt Bardo
blue jean denim leggings
25
Tinted moisturizers offer sheer coverage while hydrating the skin. Bonus: get a tint contains SPF 15 to protect your skin from UV rays! —Mai Quynh
mai Quynh celebrity makeup artist and mark beauty expert
$
limited edition
super flip color kit
20
$
With nine eye shadows and nine lip colors, you can create so many looks with the super flip. If you’re in the mood for something flirty or straightforward, you can achieve it all with this palette. If you want to bring your makeup from day to night, the super flip can do it, too. The possibilities are endless! —Mai Quynh
get a tint
tinted moisturizer lotion spf 15
in four universal skin tones
8
$
one side holds: 9 SHADES FOR LIPS
flip side holds: 9 SHADES FOR EYES
7 Become a mark Rep today at meetmark.com/opportunity
you love beauty. you love fashion. now WHat? mark offers so many amazing opportunities! Answer the questions below to find the best one for you:
nyc
interns
It’s the end of the month. You crunch some numbers and find that you’ve got an extra $ 200 of “fun” money left in your budget. Immediately, you grab your wallet and:
Text your closest friends to schedule a night out ASAP, your treat!
Stash most of it in a savings account. (Spring Break will be here before you know it!)
Friends would most closely describe you as:
In twenty years, you can picture yourself:
mark intern, Kristen Carson, and Lauren Conrad
a day in the life
8:00 am Swipe your Metrocard en route
A social butterfly. Become a...
A born leader. Become a...
Traveling around the world as a goodwill ambassador. Become a...
In a skyscraper, seated at your desk in the corner office. Become a...
to the mark offices located in midtown Manhattan’s Rockefeller Center. Swing by the corner Starbucks. (You need your morning caffeine jolt!)
9:00 am Meeting in the conference room with Product Development to brainstorm ideas for new eye shadow palettes—they love your input!
Fundraiser Representative You’ll bank commission on every product you sell, gain business skills and get great networking opportunities!
Campus Sales Manager You’ll get the same perks as Reps, with more responsibility, a weekly bonus and a good-looking resumé!
You’ll get to raise funds for a cause you care about by selling on-trend makeup, fashion and accessories.
10:30 am mark girls want to know what’s hot for next season. You draw up a list of questions and interview mark celebrity makeup artist, Mai Quynh, for her latest makeup tips.
12:30 pm Join some co-workers for lunch.
Intern You’ll earn thousands, live in NYC for a summer and experience working in the industry, firsthand!
It’s a beautiful day so you all decide to grab sandwiches and eat in Central Park, a few blocks away.
1:30 pm Attend a Creative meeting
where you help edit and review the new Rep trade publication that will be distributed nationwide. Lauren Conrad is on the cover and she looks fabulous!
Beyond beauty products, it’s all about connecting with other motivated young women, setting career goals, broadening social networks and sharing with others how to bring out their natural beauty. —Rachel Pollack
Deciding where you want to work after college can be tough! Being a mark Campus Sales Manager highlighted my leadership skills and distinguished me from the rest of the competition. —Ashlee Thomas
When I tell people about the amazing success I’ve had fundraising with mark, they think it’s unbelievable. Selling great makeup to raise money for a great cause, it’s a win-win situation for everybody! —Kayla Wallace
This is by far one of the best internships a girl who loves fashion and beauty could ask for! The events, the people, the job. After graduation I was asked to stay on and work full time for mark! —Charlene Chang
2:30 pm There’s an event for fashion
editors announcing the Britt Bardo Collection for mark. You help set up and make sure Britt stays on schedule.
6:00 pm After the event, you decide to
walk through the West Village and meet some friends on Bleecker Street for pizza.
AUG 2009
giving is gorgeous
free mini brush set with any flip for it purchase. (A $10 value.)
Take a cue from Kappa Delta, learn how to raise funds for your cause in a beautiful way.
offer good: 08/14/09to 09/10/09
SEPT 2009
free shimmery goldtone hoops
TALK TO THE HAND hand cream with any $15 skincare purchase.
offer good:
with purchase of mark. Sophistique eau de toilette spray.
09/11/09to 10/08/09
OCT 2009
free shimmery goldtone hoops
mini brush set with any flip for it purchase.
Kappa Delta sorority chapters throughout the country teamed up with mark to help raise money for their favorite charities. With the mark fundraising program, it was ridiculously fun and easy. Here’s how it worked: First, mark put together a special boxed makeup kit with coordinating eye shadows, lip glosses, blush, mascara and even makeup brushes. Then, Kappa Delta members sold the kit for $28—a major bargain! For each kit sold, each Kappa Delta chapter kept ten dollars to donate to a philanthropic cause of their choice. As a result, they donated thousands of dollars to charity simply by selling beauty kits. But those charities weren’t the only ones to reap rewards from the mark fundraising program. The two top-selling Kappa Delta sororities—Sigma Phi at University of Georgia and Epsilon Epsilon at Appalachian State University—won a mark party! Top makeup artists in the industry were even flown in to
offer good:
with purchase of mark. Sophistique eau de toilette spray.
10/09/09to 11/05/09
NOV 2009
free shimmery goldtone hoops
with purchase of mark. Sophistique eau de toilette spray.
offer good: 11/06/09to 12/03/09
DEC 2009
team
free standard shipping on any holiday gift set.
FROM LEFT TO RIGHT: Lauren Conrad, Christina Vergo, Happy McCullough and Kayla Wallace
12/04/09to 12/31/09
free BODY product
with purchase of matching mark fragrance.
If your organization is interested in hosting a fundraiser like Kappa Delta’s, email mark.college@meetmark.com
effort
How one Rep made a difference in the fight against cancer.
offer good:
JAN 2010
attend and do makeovers, courtesy of mark. In addition, the top three Kappa Delta sellers: Christina Vergo, Happy McCullough and Kayla Wallace, along with the national Kappa Delta management team, were flown to New York, all expenses paid! They even attended the super-swank Avon Foundation Gala, complete with VIP treatment, A-list celebs and top executives in the cosmetics industry. Winners got to hang out with Lauren Conrad, listened to a private performance by singing sensation, Jordin Sparks, and chatted with Patrick Dempsey at their table. Who would ever have thought that giving back would get them all of this? If you’re interested in the mark fundraising program, become a Rep today at meetmark.com
offer good: 01/01/10to 01/31/10
The evening touched the hearts of everyone and really made an impact on me, personally, because I was able to see how my role as a mark Rep helped others. —Kristen Carson, mark Rep and Campus Sales Manager
The Cause: Relay for Life What it is: Relay for Life is a signature activity of the American Cancer Society that allows any community to participate in the fight against cancer. Teams of individuals line up sponsors, then walk or run around a track to raise funds. The event can last up to 24 hours! Fundraising Success Story: Last April, mark Representative, Kristen Carson, teamed up with other mark Campus Sales Managers and Representatives at the University of South Carolina to set up a mark fundraiser on campus to piggy-back on an already existing Relay for Life fundraising event. Together, they set up a huge display of mark makeup. Participants walking in the relays went crazy for the product; and when they heard that all of the proceeds from the mark sales would go to the Relay for Life cancer fund, sales went through the roof! Not only did it turn out to be a huge success, but it turned out to be a lot of fun, too.
9 Become a mark Rep today at meetmark.com/opportunity
Lauren, on the runway after her L.A. fashion show, wearing the have a heart necklace.
mark spokesperson, Lauren Conrad, chats with Charlene Chang, mark intern, at New York’s London Hotel to launch her new accessories collection and to announce her involvement with m.powerment by mark.
lauren speaks out We sit down with Lauren Conrad to discuss her most important relationship yet—with m.powerment by mark.
Q A
Why did you decide to get involved with m.powerment by mark? I decided to get involved with m.powerment by mark* because partner violence is something that, unfortunately, affects so many young women my age. I wanted to take a stand and show my commitment to help break the cycle of dating abuse and violence. Most importantly, I wanted to help others get involved, too.
Q A
What’s the most recent initiative you’ve worked on with the campaign? Well, I was searching for a very specific shade of peach lip gloss for the models to wear on the runway at my Spring ‘09 m.powerment fashion show in L.A. The right color just didn’t exist. So, my makeup artist, Amy Nadine, and I worked with mark to create it. We also developed a gold gloss that can be worn alone or layered on top of the peach. They look great alone or together and hook up with one another. 100% of the proceeds** from both of these glosses will go toward the m.powerment by mark fund and are available now at meetmark.com
Q A
Can you tell us about the necklace you collaborated with mark on? Well, accessories are such an integral part of my style and I am pleased to have collaborated with mark on the design of the have a heart necklace. The necklace is available on meetmark.com and the design is so versatile, it can be worn every day. I wear mine all the time! Sales of the necklace enable us to fund the best organizations in the country that work on the issues of breaking dating abuse and partner violence.
Lauren Conrad, wearing the mark have a heart necklace in goldtone. 100% of the net proceeds ($20.23) go to m.powerment by mark. Available now at meetmark.com
I wanted to take a stand and show my commitment to help break the cycle of dating abuse and violence. Most importantly, I wanted to help others get involved, too.
Q A
Were you surprised to learn about the staggering statistics of young women that experience relationship abuse? Yes! The statistics show that women ages 16-24 experience the highest rates of intimate partner violence. As a young woman, this statistic made me realize how important it is to let girls my age know that they can be empowered to prevent this from happening in their lives.
Q A
What would you say to these young ladies if you could speak with them directly? By talking about the issue and bringing it to people’s attention, hopefully we can help to give women, particularly these women in my age group, the confidence and the knowledge they need to express themselves and not stay in what could be a harmful relationship.
double duty
Worn solo, layered or paired with your other favorite mark hook up shades, with the m.powerment glow baby glow lip glosses you can get gorgeous and do good. *Managed by the Avon Foundation for Women. **100% of the net proceeds ($4.08) go to m.powerment by mark.
m.powerment gold
m.powerment peach
10 Become a mark Rep today at meetmark.com/opportunity
rep
confessions Real-life stories from real-life mark Representatives.
sorority shake-up
As a Campus Sales Manager at a big school like Texas Tech University, I knew there was a lot of opportunity to earn money selling mark products, I just needed to think outside the box! Then, while preparing for Alpha Phi’s rush this fall, it hit me. During our formal recruitment period, the entire sorority has to wear the same “look”. Why not make the look entirely from mark? I teamed up with one of my Reps, who is also the VP of recruitment for Alpha Phi, and we decided on a “Beach Goddess” look. With more than 150 girls wearing it, it was the biggest single beauty and fashion sale ever in mark history, Over $9,000! —Taylor Waltmon, mark Campus Sales Manager
The top-selling mark Rep in 2008, Taylor Waltmon, segued her success into a mark summer internship and a starring role in the brand’s recruitment campaign!
Taylor Waltmon, in between takes on the set of the commercial shoot.
the more, the merrier
This past winter, I lined up my mark Rep team and we went to the Americheer (an international cheerleading organization) event at the Columbus Convention Center. Armed with cases of magalogs, laptops and makeup kits, we started selling like crazy. In just two days, I had received more than 55 orders, and over $1,200 in sales. I even recruited 10 new Reps that day! —Kristiauna Mangum, mark Campus Sales Manager
fair game
I went to a fair a few years ago where there was a booth full of mark products. I fell in love with the brand right away! I immediately became a Representative. As a teacher, I had many friends and co-workers that turned out to be great Customers. We even started to throw mark parties that were a huge hit. Then, the mark sales contest was announced last year. I was able to sell $900 worth of products in only one week! Coming from a family that didn’t believe “real” people ever win such contests, I couldn’t believe it when I actually won. As a top seller, I was flown out to L.A. and attended one of the hottest music award ceremonies of the year. —Kelly Rice, mark. Trendspotter
partY for a cause
Just a couple months ago, I decided to throw a mark party at my sorority chapter house at the University of Toledo. More than 50 girls came to the event! There were so many, we actually had to stagger their arrival and invited them to come in 15-minute intervals. We had food, music, everything and, of course, a huge display of mark products. In only four hours, we raised over $ 1,300 for the cause. It was definitely one of the best parties I’ve ever been to! —Alyssa Creatore, mark Campus Sales Manager
sweet success
As a stay-at-home mom, I started selling mark to friends, family and neighbors after moving into a new apartment. It was a great way to earn extra cash while I got to stay home with my kids and meet everyone. I soon realized many women in my neighborhood loved mark products, but were not accustomed to ordering things online. So I place the orders for them! I also add a piece of chocolate inside every order before hand-delivering them. To be honest, I think that’s also why so many of them keep coming back! —Elin Ott, mark Rep
Twice a year, the ten top-performing mark Representatives are selected to take part in a six-month advisory panel. In this honorary position, mark. Trendspotters are exposed to the latest in mark Product Development, Marketing and Sales. They even get their own business cards, along with a great resumé-building opportunity! Want to be a mark. Trendspotter? Sign up and start selling—we’ll be watching! Go to meetmark.com
Being selected to be a Trendspotter was a huge thrill for me. I work in the television industry, so it’s crucial to stay on top of what’s hot! —Regan Cheek Landau
11 Become a mark Rep today at meetmark.com/opportunity
1
3
2 4
the
party circuit
7
1
VIP: Lucky mark Reps, Emma Meers and Molly Zervoulis, along with mark Field Team Manager, Charlene Chang, flaunt their all-access passes to Lauren Conrad’s Boston fashion show.
2
Lights, Camera…ACTION!: mark Rep, Kristiauna Mangum, going through final touch-ups before filming the new mark Recruitment Campaign commercial in New York City.
3
Prep Work!: Helping to set up for the Austin, TX leg of Lauren Conrad’s fashion show, mark Reps, Winnie Cheung and Jennifer Farias, flock to mark Regional Manager, Nichole Goulet, for a quick snapshot.
4
Lucky Girl: mark sweepstakes winner, Katie Lyle, won a trip to go to L.A. with her best friend. Together, they lunched with Lauren Conrad and spent an afternoon shopping at Lauren’s favorite L.A. boutiques—mark picked up the tab for everything!
5
Model Material: mark Rep, Nancy McCauley, shows off one of Lauren Conrad’s super-chic and colorful designs in Atlanta, GA while fellow Rep, Sara Whitsitt, sports a shimmering mark frock.
6
Break Time: During a media tour in New York City for her new book, L.A. Candy, Lauren Conrad took a moment to meet the new mark interns. 1st row: Hanna Trudo, Ashleigh Angelette, Ashley Sutton, Kristiauna Mangum, Robbie Crowell 2nd row: Taylor Skidmore, Hanna Uhling, Rachel Martino, Hannah Parrish, Lauren Conrad, Claire Artelt, Angela Meduri, Alison Jones
7
L.A. Eye Candy: Roll out the red carpet! mark Reps, Regan Cheek Landau and Kelly Ragle, before attending the industry’s hottest music awards ceremony.
6
5
makeup & fashion you can buy and sell
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Robbie is stressed about the job hunt! 7 minutes ago • Comment • Like
Taylor at 10:47pm Check out mark. You sell makeup & fashion and earn serious $$. Great for your resume, too! ;) Write a comment...
Kristi just signed up to be a mark. Rep at meetmark.com today. It only took 5 min! 10 minutes ago • Comment • Like Claire at 10:40pm I signed up last month and already saved enough to get those red patent slingbacks. Kristi likes this.
it pays to be a social beauty go to meetmark.com/opportunity to become a mark Rep today
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