7.5] SWOT Analysis

7.5 SWOT analysis of the site selected

Strengths

1] The site is located in the core centre of the island city where the density of the population is high and the need for redevelopment is important.

2] The site has access to all the basic needs for a daily life like, hospital, school, entertainment, recreation etc.

3] Towards the southern side of the site, there is beautiful view of the Queens necklace and the Arabian Sea.

4] The site is at a short distance of 650 metres from the Charni road railway station.

Weaknesses

1] The property rates in these areas of south Mumbai are very high, thus it will be difficult to sell the newly constructed flats and offices in the sale component of the building.

2] The existing road and street conditions are not sufficient for the amount of motor vehicles as well as the residing population.

Opportunities

1] The site is surrounded by primary roads on its three out of the four sides which will give good opportunities for access and also give good road frontage.

2] There are no contours present on the site, the land is completely flat.

3] The greater FSI and incentives provided for the sites in island city of Mumbai gives an opportunity to the developers and architects to propose a better redevelopment model.

Threats

1] The Girgaon area in South Mumbai receives moderate to heavy rainfall in the months of July, August and September.

2] The site being close to the Arabian Sea and the coast will have strong winds coming from that particular direction.

7.6 CONCLUSION

In this chapter, inferences and conclusions from research and case studies were used to find an appropriate site for this dissertation project within the island city of Mumbai. The factors and the criteria for site selection helped to decide on a cluster of plots which has the potential to be redeveloped as a whole under the cluster redevelopment scheme. The selected site has old buildings which need to be redeveloped to provide better urban lifestyle to the people living in that area. Through the cluster re-development of this group of plots, a better re-development model can be proposed as compared to individual redevelopment of the buildings.

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CHAPTER 8 – DESIGN PROGRAM

1) Design Intent

2) Design Brief & Area program