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Jacksonville Real Producers | Dana Hancock | June 2025
Dana Hancock
Guided by Integrity and a High-Touch Approach
By Zachary Cohen | Photos by The Real Estateographers
In 1999, with a three-year-old and a three-month-old at home, Dana Hancock decided to embark on a career in real estate. For Dana, this turned out to be the perfect choice. After trying her hand at several other businesses, real estate has been the ideal fit.
“I’d always had an interest in real estate,” Dana recalls. “My mom started selling homes when I was ten, and eventually moved into managing mortgage branches. Her work ethic and passion stuck with me.”
Dana’s journey into real estate wasn’t a direct path. Before settling into her long-standing career in Jacksonville, Dana ran her family’s water park business on the beaches of Alabama, launched an iced tea distributorship, and owned a first aid and safety company.
“I even tried to be a stay-at-home mom for a bit, but I wasn’t great at that,” Dana says with a laugh. “I’m someone who needs to be busy and making an impact.”
Dana has now spent nearly three decades making an impact in Jacksonville’s real estate market.
A Career Rooted in Service
For Dana, real estate is about more than transactions.
“I’m passionate about protecting people and doing things the right way,” she explains. “When I see things done wrong in this industry, it only motivates me to do better for as many clients as I can.”
Dana’s philosophy is deeply rooted in her high-touch approach—being involved in every step of the process. “It takes way more hard work than people expect,” Dana says. “You need to be there for your clients from start to finish.”
This dedication has fueled the success of The Dana Hancock Team, which she founded in 2002—long before teams became the norm in real estate.
“We were one of the first real estate teams in Jacksonville,” Dana says. “Now, I lead a group of five agents who share my values. In 2024, we closed $47 million across 78 transactions.”
Dana’s vision for the team’s future remains focused on thoughtful growth. “I’m not looking to hire just anyone. It’s important to me that my agents put customers before commissions and believe in doing what’s right. I don’t believe in part-time real estate— it’s a full-time commitment.”
You need to be there for your clients from start to finish.
Now, I lead a group of five agents who share my values. In 2024, we closed $47 million across 78 transactions.
Building a Legacy Dana’s career is defined not just by her numbers, but by the relationships she’s built along the way. Her high-touch approach has created a loyal client base that returns to her again and again.
“It’s all about doing right by people,” Dana says. “That’s what brings them back and earns referrals.”
For Dana, this commitment to excellence is also a personal legacy. “I want to be remembered as someone who worked hard, did the right thing, and treated people well,” she reflects.
Dana’s commitment to relationships extends beyond her professional life. Married to Rick for 31 years, the couple raised their two sons, Chase and Clay, in St. Johns County’s public school system. Chase is now 30, living in St. Johns with his wife and three children. Clay, who’s 27, lives nearby in St. Augustine.
When not working or spending time with family, Dana and Rick embrace their love for travel. They enjoy visiting friends around the country, relaxing at their mountain house in North Carolina and their beach home in St. Augustine, and, this fall, they’re looking forward to a Mediterranean cruise.
Looking Ahead
After nearly three decades in the business, Dana remains energized by the ever-changing world of real estate.
“Every day is different, and that’s exciting,” she says. “I still love helping people and guiding them through one of the biggest decisions of their lives.”
Her advice for anyone considering a career in real estate is simple: “Be prepared to work hard. It’s not easy, but it’s worth it. And always focus on doing the right thing—it will take you far.”
