Adidas & Channel 4 Brand Partnership Proposal

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What will this look like?

A multiplatform, viral webisode campaign, seeding during the run up to TopBoy 2. A feel-good, edgy, online youth drama, featuring 6 characters through adventure, friendship, romance and thrills while in search of elusive tickets to TopBoy’s Ashley Walters in-store exclusive performance of his thrilling new tune “Turn Me Up”.


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