M3InternetMarketing.com
2016 MEDIA KIT About PBJ
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Business Opportunities
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The Power of Online
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Effective Online Advertising
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Demographics
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Online Ad Sizes
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Online Ad Placement
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Email News Placement
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Mobile Ad Placement
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Online Ad Specs
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Online Rate Card
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M3Internet Marketing
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Additional Publications
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PoconoBusinessJournal.com
570 431 9725
Publisher@PoconoBusinessJournal.com
1124 Woodlyn Lane, Honesdale, PA 18431
(570) 431-9725 1124 Woodlyn Lane Honesdale, PA 18431
ABOUT PBJ Pocono Business Journal is an online resource written expressly for individuals who own, manage, administer and assist the existing and growing community of business and industry in the Pocono region. Devoted solely to reporting the business news of the area, Pocono Business Journal focuses exclusively on the business and industry environment unique to the Pocono Mountains including Wayne, Pike, Monroe, Carbon and surrounding counties in Northeast PA. Devoted to reporting the economic news of the region, Pocono Business Journal focuses exclusively on the business and industry environment unique to the Poconos, and balances that with relevant news of the region, nation and world. Pocono Business Journal will provide established business leaders, area professionals, regional managers, new entrepreneurs and all area business personnel a forum to share news and events about regional business and industry, be informed about changes in the local economic climate and keep up to date with area colleagues and competitors. Advertisers are provided with an opportunity to effectively and professionally get their message to a distinct and targeted readership who are specifically interested in news of the Pocono business community. Pocono Business Journal pledges to provide readers with a valuable resource of regional business information, enlightening editorial content and a chance to feel connected to the changing and thriving community of business and industry in the Poconos.
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(570) 431-9725 1124 Woodlyn Lane Honesdale, PA 18431
OPPORTUNITIES for BUSINESSES with PBJ NEWS Has your company found an innovative way to run the business? Do you have an interesting story to tell about how the company was formed? Are you offering a new product line? How is your company dealing with a specific business issue/trend? BUSINESS BRIEF Is your company expanding? Has your firm merged? New hires? Promotions? Attending seminars? Received an industry or community award? CALENDAR OF EVENTS Are you offering a business event or seminar? PROFESSIONAL PROFILE What’s the story of your company? What does your firm bring to the Pocono business community? Is your product or service unique? COLUMNIST Can you offer expert advice on a specific subject to PBJ readers? LETTER TO THE EDITOR Do you have something to say to the business community in the Poconos? Can you offer a solution to a pressing issue in the region affecting business? If you need help submitting a press release, please contact Pocono Business Journal. Send email to: Publisher@PoconoBusinessJournal.com
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(570) 431-9725 1124 Woodlyn Lane Honesdale, PA 18431
THE POWER OF ONLINE With the growth of the Internet, research confirms that today’s consumers are spending a greater amount of time online. Decision-makers of all types look to the Web for immediate access to product information, corporate knowledge and routine facts on the goods and services they utilize every day. With such a large number of potential customers adopting a single media outlet, shouldn’t you position your marketing message where it’s going to be most effective? Online advertising is one of the most powerful components of any media campaign, and Pocono Business Journal is the perfect fit for companies of all sizes. When you want to reach a large, highly-qualified audience of executive level decision-makers, there is no better choice than Pocono Business Journal.
“ Our experienced Interactive Media consultants can help you create an effective online marketing campaign. Reach your potential customers where they go, reading content they choose at the time that’s convenient to them. We’re online 24 hours a day, 365 days a year. ”
570 470 8013
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(570) 431-9725 1124 Woodlyn Lane Honesdale, PA 18431
EFFECTIVE ONLINE ADVERTISING HAVE A GOOD MESSAGE The advertising message needs to be proactive; prompting a reader to take action by emailing, visiting a Web site or making a phone call. REMEMBER CONTACT INFORMATION Make sure the print advertisement includes a clear call to action with a contact point, description of product or service and logo, if you have one. Graphics also enhance the ad by capturing the imagination or attention of the reader. ATTRACT YOUR TARGET MARKET Decide who the target market is and design an ad that will attract your ideal client or customer. PLAN FOR PROPER ADVERTISING When calculating your advertising budget consider frequency, placement, ad size, and content for effective Search Engine Optimization. Keep in mind that larger ads are much more visible, but properly designed smaller ads with a strong message can have significant impact. EDITORIAL CALENDARS Review the editorial calendar of the publication. Even online publications (like PBJ, which provides wrap-around news) will schedule some portion of its content around a theme or topic. This may be a consideration when discussing placement of advertising. USE ALL YOUR OPTIONS Frequency, consistency and the use of various marketing media are critical to the success of any advertising campaign. NOTE: PBJ offers ad design for an additional fee.
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(570) 431-9725 1124 Woodlyn Lane Honesdale, PA 18431
DEMOGRAPHICS CIRCULATION Pocono Business Journal is available free of charge and enjoys significant Web traffic. Details on the extent of our readership throughout the Poconos and well beyond are available upon request. DISTRIBUTION Pocono Business Journal works closely with the regional Chambers of Commerce and selected organizations which support the business community in order to maximize exposure for those who benefit most. As an online publication it has the potential to immediately reach and impact an unlimited number of market sectors. STATISTICS/READERSHIP Current Web traffic, banner ad impression and click-through-rates available upon request. EMAIL Available upon request. MOBILE Available upon request.
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(570) 431-9725 1124 Woodlyn Lane Honesdale, PA 18431
ONLINE AD SIZES 1. We offer a variety of sizes to fit your online advertising needs. 2. All of our advertising positions accept rich media. 3. (A, B, C, D & E) can be applied to home page and targeted content pages 4. (F) is for in-post placement only. 5. Our graphics department offers creative ad design for an additional fee. 6. Maximum file size = 40KB.
(A)
(B)
340 x 340
160 x 350 (C) 160 x 500
(D)
(E)
340 x 125
160 x 160
(F) - in post and email news placement only. 570 x 100
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(570) 431-9725 1124 Woodlyn Lane Honesdale, PA 18431
AD PLACEMENT Home page placement.
Targeted content page placement.
Note: Ad positioning may vary.
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(570) 431-9725 1124 Woodlyn Lane Honesdale, PA 18431
EMAIL NEWS PLACEMENT Pocono Business Journal email news updates are generated via RSS feed directly from the Web site. Email blasts are typically sent out 1-2 times per week depending on the number of new posts in that week.
(F)
Recipients are double optin verified to prevent being tagged as spam. The delivery rate is currently 99.9%.
(F2)
(F2)
(F2)
(F2)
Email news placement only. (F)
170 x 100
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(570) 431-9725 1124 Woodlyn Lane Honesdale, PA 18431
HEADER
MOBILE WEBSITE Pocono Business Journal mobile website is optimized for smartphone screens and slower load times. We are currently offering 2 placement options and are available for either the same advertiser if they desire run of the site or 2 different advertisers. Based on first come first serve basis.
FOOTER HEADER (M)
FOOTER (M2)
mobile browsing only 300 x 75
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(570) 431-9725 1124 Woodlyn Lane Honesdale, PA 18431
ONLINE AD SPECS All artwork submitted must include advertiser branding (i.e. company name, product name or logo) and must be accompanied by a technical contact name, e-mail address and phone number. In addition, all artwork must include instructions, such as linking URL and rotation specifications. Ad materials must be submitted a minimum of five business days prior to campaign start date. All ad contracts are irrevocable once signed. Supported Ad Types* Web: • GIF or JPG • Animated GIF • Flash • Maximum file size = 40KB
E-mail: • Static GIF, PNG or JPG only Mobile: • Static GIF, PNG or JPG only Flash File Specifications
• All SWF Flash files must be submitted along with a back-up GIF/JPG file.
• Also, all SWF Flash files must contain a clickTag and should be published
for Flash Player 10.0 or an earlier version.
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(570) 431-9725 1124 Woodlyn Lane Honesdale, PA 18431
ONLINE PUBLICATION RATE CARD Rates* are per calendar month
Home Page
Targeted Content
Mobile
(A) 340 x 340
$300
$350
N/A
N/A
(B) 160 x 350
$200
$250
N/A
N/A
(C) 160 x 500
$240
$290
N/A
N/A
(D) 340 x 125
$150
$200
N/A
N/A
(E) 160 x 160
$50
$75
N/A
N/A
(F) 570 x 100
N/A
$220
$100
N/A
(F2) 170 x 100
N/A
N/A
$75
N/A
(M) 300 x 75
N/A
N/A
N/A
$100
(M2) 300 x 75
N/A
N/A
N/A
$75
Size
Call or email with questions or to arrange a time to meet and discuss advertising opportunities. 570-431-9725 or email Publisher@PoconoBusinessJournal.com * Rates are effective 1/1/16 ** Discounts are available for 3, 6, 9 & 12 month options.
NOTE: PBJ offers banner ad design for an additional fee. Please inquire.
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(570) 431-9725 1124 Woodlyn Lane Honesdale, PA 18431
Pocono Business Journal is owned and operated by M3 Internet Marketing, LLC. M3 Internet Marketing is a full service online marketing company that provides Sponsored Link Marketing, Search Engine Optimization (SEO), Website Analytics, Email Marketing, Website Design and Consulting Services for website planning and development for small, medium and large companies around the country. If you are looking to improve your online presence, M3 Internet Marketing will develop a comprehensive search engine marketing plan to deliver as much qualified traffic to your website to achieve your online marketing goals. We will spend the time to conduct thorough keyword research, competitive website analysis and website optimization to improve your website position in the search engines.
CALL
570 470 8013
Sponsored Links Programs
Email Marketing Programs
Website analytics analysis
Monthly management of bids, adding/deleting keywords, building ads, adjusting keyword budgets and reporting of performance for Google, Yahoo, Bing, and others.
We work with Constant Contact and Mailchimp email marketing programs and follow all “CAN SPAM” requirements. Reporting of click through rates, subscribers and un-subscribers are provided.
We review your site analytics to see what problem areas need to be addressed.
Monthly Search Engine Report Always know how your site is doing against the keywords or phrases you want your site to rank for in the search engines.
Competitive Site Analysis We can compare your site rankings to your competitors and let you know how to improve your site.
Tracking and Reporting We track a variety of “call-toactions” in the site analytics. Reporting includes building traffic funnels to see what steps in the conversion process need to be addressed.
Press Release Services We can distribute your press release through the Associated Press to top US newspapers; reach top publications like USA Today; get readers to interact with your release by adding a video; track where your release was sent, the sites that republished it, and reader interaction.
Search Engine Optimization Our techniques are “White Hat” in the industry to create “search engine friendly” sites.
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(570) 431-9725 1124 Woodlyn Lane Honesdale, PA 18431
Visit our additional brands and online publications. M3 Internet Marketing is a full service online marketing company that provides Sponsored Link Marketing, Search Engine Optimization (SEO), Website Analytics, Email Marketing, Website Design and Consulting Services for website planning and development for small, medium and large companies around the country. Visit m3internetmarketing.com for more info.
The site VistPoconos.com is a tourist and local’s handbook on activities, attractions, lodging and events in the Pocono region. This website encompasses the essence of the Pocono Mountains and all it has to offer to everyone who lives in or visits the Poconos from around the world. What makes VisitPoconos.com different from other websites? The site is not affiliated with a government agency, CVB or Chamber of Commerce. The site is flexible to promote your business and tell your story in ways that other sites are not capable of doing. VisitPoconos.com is supported by a team of contributors who are passionate about promoting the Poconos history, lodging, events, attractions and more through articles, reviews and tips about the area.
PoconoWaterparks.com launched in June 2015 to help promote the area waterparks in the Poconos. The site will promote articles, press, reviews, specials, tips and advice to help visitors plan their waterpark getaway. PoconoWaterparks.com is supported by a team of contributors who are passionate about promoting the area waterparks, lodging, events, attractions and more.
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