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HIERARCHY
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HIERARCHY
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Type can lend clarity to your message, and by employing a consistent, balanced type hierarchy, the legibility of your message becomes more clear and meaningful.
Ultra, regular, 40 pt.
Roboto Slab, regular, 16 pt. Avenir, book, 14 pt.
This example provides some guidance on type hierarchy. Please note, when mentioned by name in long lines of script, KAPITAL must be shaded in blue, per standard, and the lettering must be typed in all uppercase.
SignPainter, house script , 90 pt.
KAPITAL Brand Guide