Getting Started Brief introductory paragraph about getting started with a marketing project
Determine Need: The first step to determine the problem you’re
Upon receipt, we will be in touch with you to discuss any further details we need to get your project in motion, set a timeframe for completion and let you know what you should expect next.
hoping your marketing project can solve. For example, are you trying to recruit students? Are you trying to enlist help of LIFE Alums? Who is your audience? What mode of communication might best serve to reach them? Once you have a clear vision of WHAT you’re trying to achieve – the avenues and means to get there become clear.
Gather Info: Once need has been established, it’s time to pull together all of your resources so the Marketing Team will have the information they need to make you look your best. Speak with your colleagues to acquire input as to your project goals; make sure your team is on board with your initiative. Make notes of times, places, and details so you can provide Marketing with the details they need to
Approval Process: As soon as we have drafts ready for consideration, we will contact you and request your input. Please review materials carefully to assure we’ve understood your mission correctly and are relaying the message you’ve intended for your audience. Pay close attention to details and let us know what we can to do improve upon the communication. Whether the media is print, web, video or a social media avenue, our goal is to communicate your message clearly and through a the lens that is Life University. You are the expert in your specialty however and have innate knowledge of what needs to be conveyed. Together, we can make a meaningful project come to life. Work back and forth through drafts until every aspect of the project is in order and can be approved for use.
make your project the best it can be. If you have access to specific photography or imagery that you’d like to incorporate, now is the time to compile that for use. Otherwise, use the LIFE Marketing department as a resource to provide imagery that will insure your message looks great. Jot down any specific copy or verbiage you’d like to include. We can embellish upon what you provide, give it a fresh spin entirely, or use your provided copy verbatim. Once all the information has been gathered, your project will begin to crystallize in your mind: now it’s time to contact Marketing.
Contact Us: Go online at www.LIFE.edu/Marketing and fill out a Project Request Form. Include all the details that you can including project scope, information that you have gathered and projected launch date. Follow up by emailing additional documents and resources, if necessary, to Shelly Batcher at sbatcher@LIFE.edu.
Campaign Launch: Once drafts have been approved, we’re ready to advance your project to the next level! Depending on the scope and medium, timelines will vary regarding when the final product will be ready for use. Your Marketing team will keep you advised as to progress and let you know what to expect. We will contact you when the process is complete so you can shout your message to the world. Happy Marketing!!
Marketing at Life University The Life University marketing department is committed to helping you look your best dsfjk lsdjf lksjdf lkjsd flkjsldfkj lsdsdhfk hlkjl sdkj dlfj lsdjkfl ksj dfljksdflkjs ldfkjlsdkfj lsdjflkjsd flkjs dfl,.
Contact Information: Cynthia Boyd, D.C. Department Supervisor Interim Executive Director of Enrollment and Marketing (770) 426-2756 cboyd@life.edu Shelly Batcher Director of Creative Services (770) 426-2653 sbatcher@life.edu
This should be a concise list of everything that the Marketing department is involved with. Let’s try to make a brief listing of everything (so it looks like a LOT of stuff) then we can add links to the sites as appropriate - many of the links will be within the LIFE Marketing website since we’ll be setting up inner pages for some of these categories
University Facebook Sites: Life University Admissions The Octagon LIFE Force 1000 List all club sites Life Upper Cervical Club SABCA Life University Ice Hockey
William Brooks Communications Coordinator Copy Writer (678) 331-4342 William.Brooks2@LIFE.edu Creative Services Maddisen Petitta Creative Services Project Coordinator Photography / Video Liaison (770) 426-2854 Maddisen.Petitta@LIFE.edu Brenda Boone Director of Special Events (770) 426-2808 Brenda.Boone@LIFE.edu
University Blogs:
Life University Student Council
Dr. Riekeman’s Thought Leadership Blog
List all club sites
Positively Happy
University Twitter Accounts:
A Sustainable LIFE etc etc
University Websites:
Life University Wellness Portfolio Dr. Riekeman Bright LIFE
list all sites with links here Athletics
The Octagon etc
Functional Neurology
etc
Rugby
etc
Happy LIFE
etc
LIFE Force 1000 etc etc etc etc etc etc etc
Today’s Chiropractic Lifestyle Your Extraordinary LIFE
Functional Neurology
Life University Cycling Club Craig Dekshenieks Communications, PR, Creative, and Social Media (770) 426-2833 Craig.Dekshenieks@LIFE.edu
University Publications:
University Press Releases: Click here for recent Press Releases.
LIFE News
To Submit an Article of LIFE News: Fill out the online form here.
To Order Business Cards: Fill out the online form here.
Marketing at Life University 1269 Barclay Circle SE Marietta, Georgia 30060 USA