Trailblazing Magazine October 2020

Page 64

JP TRAIBLAZING MAGAZINE

and by reflecting this achievement

Superbrands is epitome of big

of Superbrands is the gala dinner

and November 2019 (that forced

in using the seal in their product,

corporates. As I understand,

where Award Winners are getting

Superbrands International to

since the final goal is to orient the

you are working with Small and

together, so they have the chance to

postpone the Award Winner Event

client to high quality products and

Medium Enterprises (SMEs) as

communicate as winners in between,

in the upcoming year). The current

services. Superbrands guarantees

well. How has this resulted?

by offering services and exchanging

year has come with this new

the consumers that the companies

In my perception through more than

experiences.

situation created in the market and

elected Superbrands are the best

5 years of daily contact with the

in the market in the specific time

market, Superbrands International

What are the biggest challenges

Albania but worldwide. The situation

frame of not less than one edition.

has no intention of differentiating

you are facing with the

has forced Superbrands to postpone

the companies in big, medium

SUPERBRANDS project nowadays

the celebrations and the Gala

or small. In the perception of

when the global pandemic is

Dinner, but on the other hand, we

Superbrands, there are brands

dominating? Can you say how

have offered very good marketing

that perform and achieve high

SUPERBRANDS is helping brands

opportunities to the brands

results and we are here to offer

and clients to manage during this

participating in this joint edition, by

the possibility to the brands with

time.

organizing sponsorship of dedicated

highest achievements to have an

Specifically the Albanian market

TV programs and media campaign

exclusive advantage through the

started to suffer mostly by the end

for Superbrands itself in TV partners.

Superbrands Seal to be different for

of 2019 to follow 2020, facing the

So, the brands see the commitment

the competition. One of the pillars

earthquake events of September

from our part to stand on their

“Superbrands is an open platform toward media and media involvement� 126

in the society in general, not only in

127

MARKETING/BRANDING

JP TRAIBLAZING MAGAZINE


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Trailblazing Magazine October 2020 by jarpin2008 - Issuu