I.C.O.N. - The Company by Compaxo

VISION

In 2002, two experts from the beauty sector recognized their responsibility to the Hair Industry. Both from different cultures and continents, both sharing one goal.

Their goal was to create a company that is fueled by passion, captures attention and is filled with determination. A company that has a drive and purpose to create Superior Hair Care and Exceptional Concepts.

FOUNDERS

Chiara began as an international artist and quickly found her true passion within Research and Development of products.

Finding

new ingredients and infusing them with innovative ideas became her true mission; to ultimately change the hair industry.

In Los

Angeles, Chiara works passionately to both maintain and develop product perfection; conducting tests to ensure that new and current formulas exceed expectations. Chiara’s passion and creativity truly defines the message, spirit and soul of I.C.O.N.

A successful salon owner and businessman, Jorge Rubín has an inside view within the workings of the professional salon industry. He is an expert in marketing, communication and has pioneered many philosophies; fusing creativity and business to elevate the success of each salon. Jorge’s personal motto has always been “start doing today what will matter most tomorrow”. In doing so, he consistently captures the attention of new consumers and creates ultimate experiences inside and outside of the salon.

MISSION CONCEPTS Our Concepts are formed and constructed. They are well thought out by combining ideas of functionality, while creating professional growth. These Concepts have been proven to grow your salon business. Touch Therapy, Care Bar, Mixology, Regimedy, Detox, Retox, Influential Styling, Hair-yurvedics, Educreate, QCC, Vital Areas and Vasstige… will bring your business to the next level.

PRODUCTS Products start in the mind and continue with a labor of love; each one hand crafted and designed to work to perfection. Each one has its own identity, while fulfilling stylists and clients wants and needs.

We fuse the most ecologically sound ingredients with the most technologically advanced in science. We believe that it is our responsibility to share our environmentally conscious outlook, through green formulas, within the industry that we love.

MISSION

DISTRIBUTORS Our distributors are our partners. They are the voice that delivers the philosophy of I.C.O.N. around the world. United we share the vision and mission.

TEAM At I.C.O.N. our team has no boundaries; we believe knowing yourself is being yourself. Celebrate your real talent. From behind the desk to center stage our team is a union of strength constantly empowered with knowledge, skill and opportunity.

Do what you love and collectively we will succeed.

MISSION

SALONS Salons are the forefront of I.C.O.N. They each have their own identities but they share a common thread in adopting I.C.O.N.’s concepts, philosophies and products to create unique client experiences. We bring them education and inspiration, which in turn elevates their salon business.

CLIENTS Our client’s satisfaction is our brand. We create ecologically balanced and professional products that cater to all hair types. Our products promote healthy hair, while allowing clients to maintain a salon-level experience at home.

Personalized Treatments The art and science of personalized treatment. Instant gratification, Deep reconstruction. As a Mixologist, you have the professional knowledge to determine what Key products are needed in the mix, in order to achieve optimum benefits for your client’s hair care needs. Customization for each and every client, followed with a personal experience of Touch Therapy.

Aminoacids

Organic Oils

Avena Sativa

Shea Butter

Protein Mix

Nourishing from the inside

Eucalyptus, Peppermint & Tea Tree

Peptide act as a conditioning agent

Hydrates, smoothes and adds shine

Forming a protective shield on the hair

SHIFT. Detoxifying treatment that stimulates blood flow and balances the scalp, providing a fresh and invigorating feel.

Prior to shampoo, apply Shift in subsections around the scalp and continue with stimulating therapy for 5 to 10 minutes. Then, follow with shampoo and conditioner.

For hair detox, apply Shift throughout the hair and massage for perfect distribution. Leave on for 5 to 10 minutes. Then, follow with shampoo and conditioner.

For deep hair detox, apply Shift throughout the hair and massage for perfect distribution applying heat for 5 to 10 minutes. Rinse while hot, follow with shampoo and conditioner.

PURIFY. Clarifying shampoo. Purify is a vegetable-based and Paraben-free clarifying shampoo, that relieves hair of stubborn build up, chemicals, and environmental stresses. While many shampoos are formulated to gently cleanse with a higher amount of moisturizers, Purify uses more cleaning agents to wash away unwanted residues and hair pollutants. The formula uses strengthening and humectant blends of proteins and acids to moisturize and increase hair shaft strength and flexibility. Restore health, volume and shine to prepare hair for treatment. Regardless of your routine, styling products, color or masks, Purify is a necessity.

Purify works to gently remove hair of stubborn build-up, styling products or natural excess oils, and cleanses follicles and fibers so that your next treatment, color routine or styling will work its best.

Shampoo hair, rinse and repeat. For the second wash let lather sit on the hair for 2–3 minutes to allow all impurities to leave for pure, primed hair. Your hair is now ready for its masque, color or chemical treatment.

INNER. Deep moisturizing treatment, rich in amino acids that repair hair damage caused by chemical and environmental agents. Inner restores elasticity, flexibility and movement to the hair.

After shampooing, towel dry, apply Inner and massage throughly. Cover with a plastic cap and place under the dryer. The dryer heat (50° - 60 °C or 122 -140ºF) will open the cuticle allowing Inner to penetrate deep into the hair. Let process for 15 to 20 minutes. Allow cooling for optimum benefits; rinse and condition.

Continual use for 4 consecutive weeks will allow you to obtain fully reconstructed hair.

PROSHIELD. Protein treatment. This blend of proteins strengthens the hair leaving it thicker, stronger and resistant. Proshield creates a protective shield, rebuilding and strengthening the bonds while restoring hair’s vitality.

After shampooing, towel dry and distribute Proshield throughout the hair. Apply heat without a plastic cap for 15 to 20 minutes under the dryer. The dryer heat (50 ° - 60 °C or 122 -140ºF) will open the cuticle allowing Proshield to penetrate. Once it has dried let cool completely allowing the hair cuticle to close. Cover with a wet warm towel to soften the texture, rinse and condition.

Continued use for 4 consecutive weeks will allow you to replace the lost proteins resulting in strong resilient hair.

PHASE

LinkBond,

BOND

MULTIPLIER.

Formula that creates new inner hair bonds while strengthening the existing ones. Add PHASE 1 LinkBond to any color, lightener or treatment.

PHASE 2 FuseBond, BOND STRENGTHENER. Formula that seals and reinforces the existing and new bonds created by Phase 1 LinkBond. Phase 2 FuseBond doubles the bonds and seals your hair.

INGREDIENTS

AVENA SATIVA: Peptide (Oat) acts as a conditioning agent. Gluten and paraben-free. (Purify). CHELATING AGENT: Vegetable-based surfactant. (Purify). SALICYLIC ACID: Helps in the exfoliation process of the skin, removing surface cells. (Shift). EUCALYPTUS OIL: This oil is used to activate blood flow and for its stimulant properties. (Shift). PEPPERMINT: A stimulant ingredient with antiseptic properties. (Shift). TEA TREE: A bactericide and antifungal that regulates the activity of sebaceous glands. (Shift). AMINO ACIDS: Amino acids are essential for healthy hair, nourishing from the inside, as they are a vital element in hair care, repairing and restoring elasticity. (Inner).

INGREDIENTS

BABASSU SEEDS: This oil balances hydration levels, soothing hair. (Inner). SHEA BUTTER: An emollient extracted from the nut of the African Shea tree. It is an excellent moisturizer that helps hydrate, smooth and add shine, while restoring hair’s flexibility. (Inner). PROTEIN MIX: This combination of proteins protect hair, improving the control and strength of the hair fibers from the inside, while forming a protective shield on the hair. (Proshield).

Brings home hair care to a new dimension. Regimedy, is the fusion of a Regimen and a Remedy. It is about designing a customized system, while explaining the benefits and the proper care at home. Our REGIMEDIES are personalized to fit each clients needs. Shampoos are sulfate-free, conditioners and treatments are filled with anti-agers, A.C.E. of vitamins; all are color-safe and paraben free. Our Regimedies combine a shampoo, conditioner and treatment to take hair to a new dimension; repairing and preparing for style.

Organic Oils

Shea Butter

Acai

Keraveg 18

Eucalyptus, Peppermint & Tea Tree

Hydrates, smoothes and adds shine

Powerful antioxidant

Increases hair elasticity and hair strength

REGIMEDIES

HEALTHY HAIR BEGINS WITH A HEALTHY SCALP. DETOX eliminates toxins by using organic oils that stimulate blood flow, thus promoting a healthy scalp and healthy hair growth.

SHIFT. Detoxifying treatment. Restores hair and scalp balance, stimulates blood flow and provides a fresh and invigorating feeling.

ENERGY. Detoxifying shampoo. Cleanses hair and scalp, while organic oils stimulate, freeing the hair from pollutants.

AWAKE. Invigorating conditioner that moisturizes the scalp. Detoxifying oils cleanse, shea butter protects the cuticle while keeping the hair in a conditioned state.

REGIMEDIES

INGREDIENTS SALICYLIC ACID: Helps in the exfoliation process of the skin, removing surface cells. (Shift). EUCALYPTUS OIL: This oil is used to activate blood flow for its stimulant properties. (Whole line). PEPPERMINT: A stimulant ingredient with antiseptic properties. (Whole line). TEA TREE: A bactericide and antifungal that regulates the activity of sebaceous glands. (Whole line). ALOE LEAF: Used due to its moisturizing and regenerating properties. (Energy). SILK PROTEINS: Recover hair brilliance by restoring its softness. (Energy). ROSEMARY LEAF OIL: Oil and anti-bacterial that provides extreme detoxification of the scalp. (Awake). SHEA BUTTER: An emollient extracted from the nut of the African Shea tree. It is an excellent moisturizer that helps hydrate, smooth and add shine, while restoring hair’s flexibility. (Awake).

REGIMEDIES

QUENCH THE HAIR. PENETRATE. SATURATE. HYDRATE The Hydration Regimedy transforms frizzy, dull and lifeless hair into flexible, elastic and shiny hair; taking hydration deep inside the hair fiber. DRENCH. Moisturizing shampoo. Provides manageability and shine. Amino acids and Aloe Vera soothe and moisturize the hair cuticle. FREE. Detangling hair conditioner. Provides instant lightness and softness. The blend of proteins de-stress, while Babassu seed oil protects.

REGIMEDIES

INNER HOME. Moisturizing treatment that works from the inside out. Amino acids repair and nourish, while Shea butter moisturizes and soothes.

REGIMEDIES

INGREDIENTS

AMINO ACIDS: Amino acids are essential for healthy hair, nourishing from the inside. (Drench and Inner Home). ALOE LEAF: It is used due to its moisturizing and regenerating properties. (Drench and Inner Home). WHEAT PROTEINS: They protect hair from environmental damage, increasing its strength and elasticity. (Drench). SHEA BUTTER: An emollient extracted from the nut of the African Shea tree. It is an excellent moisturizer that helps hydrate, smooth and add shine, while restoring hair’s flexibility. (Free and Inner Home). BABASSU SEEDS: This oil balances hydration levels, soothing hair. (Free and Inner Home).

REGIMEDIES

INSTANT VITALITY, FIGHT FREE RADICALS, FORTIFY YOUR HAIR The ANTIOXIDANT REGIMEDY provides the needed antioxidants to protect hair by keeping it healthy.

FULLY. Antioxidant shampoo that provides softness and texture to the hair. The Blend of proteins provide protection, while acai fights aging.

INFUSION. A treatment that radically changes the hair in 60 seconds, by bringing out its vitality. Restores damaged hair, while adding protection. Acai repairs hair, aloe leaf rebuilds and shea butter moisturizes.

REGIMEDIES

ANTIDOTE. Revitalizing hybrid cream with intelligent technology that creates a link between a treatment and a styling cream. Its 17 ingredients wrap around each strand balancing texture and porosity. 10 of the ingredients work as a treatment; while 7 prepare hair for styling.

REGIMEDIES

INGREDIENTS

ACAI: Very powerful antioxidant (300% more antioxidants than fruit). Protects hair from free radicals, promoting regeneration. (Whole line). SOY PROTEINS: Due to its high concentration it provides strength to the hair. (Antidote). JOJOBA SEEDS: This moisturizer has nourishing emollients and soothing properties. (Antidote). SAFFLOWER OIL: This oil promotes healthy hair due to its nutritional benefits. (Antidote). VITAMIN C: It is an essential vitamin in hair protection, preventing breakage. (Antidote). ALOE LEAF: It is used due to its moisturizing and regenerating properties. (Fully and Infusion). SHEA BUTTER: An emollient extracted from the nut of the African Shea tree. It is an excellent moisturizer that helps hydrate, smooth and add shine, while restoring hair’s flexibility. (Infusion).

REGIMEDIES

FIGHTS THE FRIZZ Our ANTI-FRIZZ REGIMEDY combats the FRIZZ with Biotin, a water-soluble vitamin that helps to lock in amino acids and proteins. It is known as the B vitamin for hair that adds strength to each strand, while providing nourishment and structure. Keraveg 18, a blend of different vegetable-based ingredients that improve combability, reduces damage, eliminates FRIZZ, while smoothing and moisturizing the cuticular layer.

WASH. D Frizz Shampoo. Strengthens and smooths, while fortifying each strand. Lather into wet hair and rinse completely. For optimum results, follow with BK Bath.

REGIMEDIES

BATH. D Frizz Conditioner I Treatment. De-Frizzing Bath that eliminates frizz, while tapering unruly texture. Towel dry excess moisture and apply from roots to ends. Massage and work through hair for a minimum of five minutes and rinse thoroughly.

SMOOTH. D Frizz Balm. De-Frizzing Balm that smooths hair, cuts drying time, provides shine and manageability, while strengthening and fortifying. Apply to towel dried hair after Bath from roots to ends. Comb through thoroughly, blow dry. For optimum smooth and straight results, follow with a flat iron.

REGIMEDIES

INGREDIENTS BIOTIN: The supporting block of many amino acids and enzymes in fatty acids and proteins. Biotin/Vitamin B7. A water-soluble vitamin that’s a part of the vitamin B complex. A group of key nutrients needed for healthier stronger hair that prevents dryness and helps to prevent hair loss. Works to help treat brittle weak hair, while increasing manageability; resulting in thicker, shinier luxurious beautiful hair. In fact, biotina sometimes gets the nickname the “H” vitamin, which stems from the German words “Haar”. Keraveg 18: Alanine. Aminoacid used in the biosynthesis of proteins. Arginine. Healthy hair growth. Aspartic Acid. Building block that is vital for healthy hair growth. Cysteine. Powerful antioxidant that produces a youthful appearance. Glutamic Acid. Lowers PH. Glycine. The smallest and most important amino acid that builds strength, repairs hair and is rich in iron.

REGIMEDIES

INGREDIENTS Isoleucine. Branched-chain amino acid that brakes down proteins and promotes movement. Leucine. Considered the ‘’switch’’ that stimulates protein synthesis. Lysine. Not produced by our bodies but critical for maintaining healthy appearance. Methionine. Creates proteins and peptides. Phenylalanine. Building block that balances protein. Proline. Heals and strengthens hair shaft. Serine. Fatty acids protect from damage and fray. Threonine. Helps promote hair growth. Tyrosine. Increases the absorption of necessary amino acids. Tryptophan. Essential amino acid produced by our body that works on building new proteins.. Valine. Branched-chain amino acid (BCAA) that works with the other two BCAAs, isoleucine and leucine, to promote normal growth, repairs and provides the body and movement.

Identity is what defines style. Liquid fashion with Influential Styles. Our liquid tools are designed for runway hair fashion as well as lifestyle looks. Utilizing the liquid technology inside our formulas, each product can be cocktailed or used alone to create dimension while enhancing the desired styled.

Protein Mix

Carnauba Wax

Aminoacids

Coconut Oils

Forming a protective shield on the hair

Protective properties

Nourishing from the inside

Providing shine and flexibility

HOLD

MESH. A gel/cream that captures

the

curl,

while

giving

structure,

and

creating a touchable form. Be generous and hydrate your curls with this hybrid cream.

PROTEIN. Protein gel. Creates ideal shapes, giving form and extreme body. Fill each strand with protein and the rewards are infinite.

MANE CONTROL. Rock Hard Gel, ultra-lux shine. Use on wet or dry hair for a hold that will last 24/7 with zero residue; allowing you to be in Mane Control.

DEFINITION

ALLOW. Separate and define, allow this shine pomade to finish your look. It’s the last gloss to your final touch.

PUTTY. Sculpt and mold, Putty keeps it in place. Use on damp to dry hair for a long lasting style.

WHIP. This demi-matte wax is soft and natural with controlled form. Use on wet or dry hair to add dimension from coarse to fine hair. Whip yourself into shape.

TEXTURIZERS

POWDER. Powder reawakens hair texture. Sprinkle on dry hair and watch this invisible powder come to life, creating volume, shapes and forms. Use as a quick root lift or sprinkle throughout to take your hair to the next level.

BEACHY SPRAY. Tousled beachy waves; windswept looks. Create the ultimate style all year round with this texturizing sea salt spray. With the newest in technology, this sea salt spray adds conditioning while creating a texturized look. Use on wet or dry hair to create a carefree finish for all hair types.

TEXTURIZ. Refresh your roots while adding texture for body. Texturiz doubles as a dry shampoo and a texture spray. As a dry shampoo, use on dry hair at the root to absorb oils and achieve a fresh, clean look. As a texturizing spray, spray each subsection and allow the texture to take hold.

FINISHING

REFORMER. Quick

lock

spray. Elevate the root to provide control and volume, while helping to dry hair faster. It allows us to transform hair appearance:

from

curly

smooth and from smooth to curly. When used with thermal tools

provides

thermal

protection and hold.

AIRSHINE. Illuminating shine, burst of air, working together for Airshine. Odor eliminating and thermal protection to complete your look with impeccable style.

DONE. You know your style is done when you have finished the last detail. Dominate and complete your looks; be done.

OG FOAM. Take it back to the original. OG Foam infuses and plumps the hair with volume and control, while supporting shape, form and increasing styling ability. No matter what your hair texture or type is, OG Foam will define your look.

INGREDIENTS

Shea Butter: An emollient extracted from the nut of the African Shea tree. It is an excellent moisturizer that helps hydrate, smooth and add shine, while restoring hair’s flexibility. (Mesh). Babassu seeds: This oil balances hydration levels, soothing hair. (Mesh). Proteins: These combinations of proteins protect hair, increasing the control and strength of the hair fiber. (Protein). Amino acids: Amino acids are essential for healthy hair, nourishing from the inside. (Protein). Vitamins A, C and E: The combination of these vitamins prevents aging by improving hair appearance. (Mane Control and Airshine). Polymers: Molecules that help improve hair texture and volume while maintaining flexibility. (Mane Control, Reformer and Done). Panthenol: Provides hydration, regenerates and increases flexibility. (Powder and Done). Mica: This mineral provides brightness and shine to the hair. (Mane Control and Allow).

INGREDIENTS

Carnauba Wax: This wax is extracted from the leaves of the Carnauba palm and it is known for its protective properties. (Putty). Vitamin B5: Helps maintain elastic and hydrated hair. (Beachy Spray). Vitamin A: This antioxidant is known to improve the texture and shine of hair, while protecting it from free radicals. (Beachy Spray) Vitamin E: This vitamin prevents hair damage while repairing it. (Beachy Spray). Brazilian Palm Plant: Known as the queen of waxes; this ingredient delivers control, support and hold. (Whip) Coconut & Seed Oils: Utilizing coconut and seed oils that condition, while providing shine and flexibility. (Whip)

Essence of healing, essence of being. A line of luxury. Based on the healing practices of Ayurveda and essential oils. I.C.O.N. coined the phrase Hair-Yurvedics. Nurturing the hair with the benefits of oils, INDIA will enhance your sense of being. Moringa is a miracle oil, known for its fatty acids to bring back hair’s vitality. Argan, also referred to as liquid gold, nourishes and moisturizes the hair, allowing ease of combing, while combating hair frizz. The beautiful scent of Amber embraces us, soothing our senses and increasing our energy.

The essence of

The miracle of

The scent of

The nutrients of

Argan

Moringa

Ambar

Clove

Design entails beautiful hair, beautifully styled. Utilizing the smart INDIA SHAMPOO. Its balanced blend of moringa, argan and amber oils nourishes and repairs hair, while shea butter smoothes frizzy hair. INDIA CONDITIONER. Its seaweed revitalizes and provides flexibility. Moringa, argan and amber oil promote healthier hair growth and an incredible shine. 24K. Instant treatment. Its 24-carat gold micro-particles combined with moringa, argan and amber oil repair hair health and vitality. Quinoa, a nourishing protein, enhances and protects hair. Penetrates and repairs hair damage, while providing manageability, strength and shine.

OIL.

Miraculously

nourishing,

incredibly light-weight and colorless. Our miracle, our liquid gold, our India oil.

Ideal for all hair types,

apply on wet or dry hair and witness the magic.

DRY. Revolutionary blend of oils that soothes and envelops each strand leaving it weightless. On wet hair smooths the cuticle. On dry hair, mist to provide protection, glisten and glow. Contains UV Protection. Perfect for blow-drying fine hair.

CURL CREAM. Take your curl from limp to plump. Create a spiral effect, while eliminating fly-aways. This oil based curl enhancer will leave you with bounce and shine.

INGREDIENTS Moringa oil: It contains more than 90 nutrients, making it essential in hair repair and healing. (Whole line). Argan oil: Nourishes and moisturizes the hair allowing easy combing, while avoiding frizz. (Whole line). Amber: This fragrance used since ancient times embraces us, soothing our senses and increasing our energy. (Whole line). Shea Butter: An emollient extracted from the nut of the African Shea tree. It is an excellent moisturizer that helps hydrate, smooth and add shine, while restoring hair’s flexibility. (India Shampoo). Seaweed: Thanks to its high content in mineral salts, iodine, vitamins and proteins; they tone, strengthen and revitalize the hair. (India Conditioner). Quinoa: This protein protects and strengthens the hair by repairing it from the inside out. (24K). Clove: Anti-inflamatory to smoothe and heal the scalp with natural UV inhibitors. (Dry). Gold: Used for medicinal purposes, improves hair fiber due to its antioxidant benefits. It also increases hair resistance. (24K). Sunflower Seed Extract: Rich in antioxidants helps us prevent hair damage. (Curl Cream). Panthenol: Provides hydration, regenerates and increases hair flexibility. (Curl Cream). 40

Love your texture, cure your hair. Restructure and reform your texture. A line made from the heart. All hair has texture. Some is fine, some is curly; some is wavy, some is straight. Hair can be erratic. It can be thick and unruly or heavy and controlled. It can be texture you love or texture you’d like to tame. Regardless of your texture, Cure will help you meet the challenge, influencing the texture you have, reimagining it to be the texture you want. It doesn’t change texture permanently, but it can alter it temporarily, allowing you to be you, with hair you love.

Aloe Leaf

Tripeptides

Quinoa

Prodew 500

Moisturizes and regenerates

Strengthens the hair

Protects and strengthens the hair

Repairs hair damage

REVITALIZE CONDITIONER. Reimagine the way a conditioner is used with Reverse Shampoo. Revitalizing conditioner filled with vitamins and minerals to nourish, smooth and keep a ph balance; color-safe. Apply before or after shampoo and style as desired.

RECOVER SHAMPOO. Preserves hydration, increases flexibility and reduces hair breakage due to vitamin B5. Contains Prodew 500, which is a special amino acid mixture that strengthens the hair structure, while repairing superficial damage and protecting color.

CURE SPRAY. Problem solving treatment for all hair types; detangles, conditions, soothes and softens, leaving hair light and weightless. Aloe repairs, blend of proteins reconstruct and panthenol provides softness.

INGREDIENTS Prodew 500: Amino acid blend that repairs hair damage on the surface, while strengthening structure and protecting color. (Recover Shampoo and Revitalize Conditioner). Quinoa: This protein protects and strengthens the hair by repairing it. (Recover Shampoo and Revitalize Conditioner). Tripeptides: Molecule formed by the binding of proteins, which strengthens the hair giving it brightness and shine. (Recover Shampoo). Aloe Leaf: It is used due to its moisturizing and regenerating properties. (Cure Spray). Panthenol: Provides hydration, regenerates and increases hair flexibility. (Cure Spray). Blend of proteins: They make the hair recover its splendor by restoring softness. (Cure Spray).

The Men’s line. Designed to be so much more than a line for men, Mr. A is an essential part of daily grooming that addresses the need for both skin and hair care. The best thing that a man can do for his hair, is to maintain a healthy scalp, as the scalp is the foundation from which a healthy head of hair is derived. When it comes to skin care, the same is true. Healthy skin and great facial hair need the right products to cleanse, protect and allow for grooming. Mr. A a complete men’s line. Wear it with confidence.

Procapil

Aloe Vera

Prevent aging, thus

Improves hydration

blocking hair loss

Yucca

Dragon’s Blood

Provides body and Healing, anti-inflammatory volume 44

Olive Oil

Bergamota Oil

Repairs skin damage

Healing properties

HAIR CARE

MR.A

SHAMPOO.

Contains

Procapil, which fights aging of hair follicles by protecting them against hair loss; and tripeptides which strengthen the cuticular layer by providing hair density and body.

ELIXIR. Contains Procapil and Follisync Bio-functional. Together these ingredients change the growth cycle by repairing, strengthening and stimulating hair growth to increase its density. Use Elixir daily or twice a day depending on your hair growth needs.

HAIR CARE

POMADES

TRANSLUCENT. Tempered gloss that stays strong. Pomade. Armor. Elastic.

CREAM. Moist cream takes you to a dry finish. Pomade. Medium. Movement.

HAIR CARE

INGREDIENTS

Tripeptides: Molecule formed by the binding of proteins, which strengthens the hair giving it brightness and shine. (Shampoo and Elixir). Procapil: This new ingredient works on the follicle to prevent aging, thus blocking hair loss. (Shampoo and Elixir). Follisync Bio-functional: Transforms and stimulates healthy hair growth. (Elixir). Vitamin B3: Essential vitamin to prevent hair loss by stimulating growth. (Elixir). Chaparral (Larrea Divaricata): Healing plant that is produced in the southwest of the United States known to promote growth. It has been related to natural cancer treatment. (Pomades). Cactus (Opuntia Vulgaris): It is known for its nourishing extracts.

HAIR CARE

INGREDIENTS Invigorates sun damaged hair. Revitalizes. (Pomades). Sage (Salvia Sclarea): Antiseptic, astringent and vasodilator that reinforces pores and helps control the growth of bacteria. Reduces the appearance of spots on the skin surface. Stimulates and refreshes. (Pomades). Yucca (Glauca Root): This plant has been long used in hair regeneration and as a great skin protector. Provides body and volume. (Pomades). Aloe Vera (Aloe Barbadensis): Improves skin hydration, helps eliminate dead cells and promotes penetration helping to transport healthy substances through the skin. Provides body and volume. (Pomades). Pro Vitamin B5 (Panthenol): Very moisturizing and helps hydration to adhere to the skin surface. An element crucial to repair when penetrating the inner layers, reduces skin irritation. Increases the production of vitamin B-5 in the skin, vital in cell repair. (Whole line).

SKIN CARE

PHASE 1: THE OIL. Prior to shaving: Formulated to prepare the skin before shaving avoiding environmental stress and providing vitality and elasticity. Work it first on your hands distributing it all over the skin until it is completely absorbed. Beard care: Its dual function makes it perfect to keep a hydrated and perfectly coiffed beard. Work it first in your hands distributing it throughout the beard until it is completely absorbed. Comb it for a perfect finish. Leaves no trace of oily residue. Its Bergamot oil restores vitality and brings freshness; olive oil fights free radicals and keeps the skin elastic and young; while aloe vera returns skin moisture.

SKIN CARE

PHASE 2: THE CREAM. Dual function shaving cream. Daily skin cleansing: The Cream removes impurities from the skin. It contains a mixture of organic oils that repair and condition. Shaving: Use The Cream with The Brush to turn it into a mousse. Lather the skin for a flawless crafted shave due to its light texture that allows for easy gliding. Beard cleansing: Moisten and apply The Cream distributing it throughout the beard. Emulsify and rinse thoroughly. The Cream removes impurities, soothes and provides brightness resulting in a smooth, silky beard.

SKIN CARE

THE BRUSH. This silvertip badger, hand-made brush provides the ultimate shaving experience. The dense silvertip badger hair of The Brush is known to lift unruly hair and exfoliate the skin. The badger brush has been designed to retain warm water, so the foam of The Cream is kept warm and allows a flawless shave.

PHASE 3: THE BALM. Soothing balm for freshly shaven skin. It contains Draco extract (dragon’s blood extract) known for forming a unique second skin-like film to protect it from environmental factors and reduce redness. Use it as a daily moisturizer to eliminate stress from the skin and protect it from free radicals.

SKIN CARE

INGREDIENTS Aloe Leaf: It is used because of its moisturizing and regenerating properties. (The Oil). Shea Butter: An emollient extracted from the nut of the African Shea tree. It is an excellent moisturizer that helps hydrate, smooth and add shine, while restoring hair’s flexibility. (The Balm). Organic oils: - Avocado: Protects and regenerates the skin. - Sunflower: Powerful antioxidant rich in Vitamin E. - Argan: Anti-inflammatory properties that nourish and protect the skin. (The Cream). Green tea extract: It protects the skin from damage thanks to its antioxidant power. (The Oil). Bergamot oil: Healing properties, soothe skin’s sensitivities. (The Oil). Olive oil: Great ability to repair skin damage. (The Oil). Dragon’s Blood Extract: Healing, anti-inflammatory, forms a unique second skin-like film. (The Balm). Beta Glucan: It stimulates the immune system by increasing the defenses and protecting the skin against free radicals. (The Balm).

Take ordinary color to extraordinary. I.C.O.N. launched Stained Glass - a translucent treatment color gloss. Peroxide free, alcohol free, paraben free and ammonia free. Pure color pigments based on high technology fill the hair with depth and shine, allowing for personalized, editorial hair color.

Stained Glass offers limitless possibilities taking the color world to another level. It is all about saturation, luminance and refraction, creating brilliant color where only ordinary color existed. Experience 9 colors that go from clear Glass through Radioactive Red for unlimited choices. GLASSY BLONDES GLAZED ORANGES GLOSSY REDS GLACIER COOLS GLAM BROWNS And GLASS, our clear color.

Ecology and technology meet to fulfill your color needs. I.C.O.N. launched ECOTECH Color, the new permanent, demi permanent, semi-permanent hair color cream from I.C.O.N. Both ammonia and PPD* free, ECOTECH is the perfect combination between Ecology and Technology, while fulfilling all color oxidation needs within your salon.

*Paraphenylenediamine

Its formulas contain highly selective raw materials and active principles of natural derivation such as Chamomile, Sunflower, Olive, and Salvia extracts that together with Ginkgo Biloba give it the rich creamy texture, guaranteeing maximum gentle action on the scalp and respecting hair fiber during the color service. It contains I.C.O.N. signature ingredients such as the ACE of vitamins and antioxidant ingredients that nourish and restructure the hair in depth. I.C.O.N. reinvents the color service through its new permanent oxidation hair color cream. A versatile system that guarantees excellent

results

and

maximum

grey

coverage. The result is a visible, lasting, radiant color full of shine. Discover a new color world…

I.C.O.N. challenges the evolution of bleaching with revolution A unique revolutionary cream formula that allows up to 7 levels of lift for maximum versatility and control. Ideal for on scalp applications as well as highlights, balayage and foiling. Shea butter conditions, while lightening and keeping the integrity of your hair. This creamy consistency will give you freedom and control.

Snow White was especially designed to achieve maximum lift, with amazing results and zero compromise. This lighting powder allows you to reach maximum bleaching potential, while leaving the hair with integrity, health and tremendous shine. A special combination of active ingredients, thickening agents and advanced micro powders blend instantly, creating a whipped texture.

Color your freedom. Playful Brights allow creative autonomy. Strong and vibrant hues graduate to pastels. Mix color freely and effortlessly to give your clients customized hues and every shade in-between in one color service. Whether the goal is color that demands attention or suggests softness, Playful Brights is a color service designed for color freedom and color excellence. Use Playful Brights on pre-lightened levels eight and higher to create vibrant commanding colors. Achieve the greatest intensity on lighter blondes. This is color that plays by your rules. 59

Constantly evolving and innovating is our company´s commitment. We will grow existing brands while launching new products to meet hairstylist’s and consumer´s needs.