Trends There are a number of broad lifestyle trends that affect buying behaviour, other are short-term or product-specific trends that are usual seasonal in nature.
Fashion no longer just for women Media playing stronger role in branding Fashion trends: casual dressing, the “fetish” look, styles from the 1930s and 1940s, futuristic fashion - favouring highimpact materials, colours, tech accessories All products in this market sector are affected by fashion in varying degrees. Handbags are most affected by fashion, while luggage is less affected. Accessories are taking a much bigger proportion of women’s clothing expenditure, and they are less price sensitive than clothing. Copyright © G&S INT LTD 2009