Kerala Tourism Development Plan Recommendations by ATTOI

Marketing Allocate Rs.200 crore in the Budget for the tourism promotion.

New Source Markets Apart from the traditional source markets new source markets like Eastern Europe and Australia, where Kerala Tourism department should do more promotions.

Connectivity It has been pointed out that Kerala has failed to tap the potential of inbound tourism due to non availability of direct flights European source markets. Tourists have to take flights via Gulf and it is very difficult to get seats on these flights. Many tourists are changing their itinerary to visit the state due to non availability of direct flights.

Air India and the low cost carrier Air India Express should start direct flights to Europe and Australia from Airports in the state. If Air India Express can start a London – Male- Trivandrum flight, it will enable more tourists visiting the Maldives to take extended tour to Kerala and provide sufficient load for the carrier.

KOVALAM DESTINATION DEVELOPMENT BEACH SHOWERS Every day hundreds of domestic and foreign tourists take dip in the three beaches of Kovalam.

The tourists staying at far of hotels has to go with body full of wet salty water. The local tourists come for day excursion to kovalam also have no facility to wash off the salty water after they swim in the sea. We recommend to put 04 to 05 open beach showers on the three beaches of kovalam, so that the tourists can wash their body after they take bath in the sea.

WATCH TOWER AND WALKY TALKY FOR LIFE GUARDS A watch tower and and walky talky to be provided to the life guards on the beach to prevent any mishaps due to under current in the ocean.

NIGHTLIFE AT KOVALAM The Beach restaurents should be allowed to open till midnight 12 Am serving beer and hard liquor for the tourists, this will enhance the tourists to stay back which in turn will increase the number of stay.

DANCE CENTRE AT KOVALAM In assocation with Kudumbasree an art centre should be open at Kovalam . Every day there would be daily show on “thiruvathira kali”, bharata natyam and fusion dances which will attract the tourists to spend their evenings at the Dance centre.

CANAL TOURISM There is tremendous potential to develop the canals in the state for the purpose of inland navigations as well as tourism. Parvathy puthnar can be converted for this purpose with 05 kms of boating with open street restaurents on the sides of this canal.