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INTERNATIONAL SANDWICH DEVELOPMENT
Developing new sandwiches for European markets FSC has launched a European food-to-go brand that will be ultimately sold from over 1,100 locations across seven countries including Norway, Sweden, Denmark, Latvia, Lithuania, Estonia & Poland. Director James Simpson explains how it was developed
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n May 2009 FSC entered its 20th year. It was to prove the most intense year since the company’s inception, with the launch of FSC services and products into four new markets and a significant expansion within their existing business. After a long and successful relationship with their largest Scandinavian customer Statoil, FSC secured a European contract with the forecourt retailer in 2008. The next 12 months would be spent planning and coordinating a launch of a European food-to-go brand that would ultimately be sold from over 1,100 locations across seven countries including Norway, Sweden, Denmark, Latvia, Lithuania, Estonia & Poland.
Statoil are the leading forecourt retailer across this region with a total of 2475 service stations and truck stops and over 1 million customers per day. The vision was to create a distinct food offer in the eyes of the consumers and deliver a clear competitive advantage for Statoil in all markets. The first step in achieving this was to launch a sandwich and salad offer under the newly created “Made to Go” brand. FSC were appointed to develop the product range and to set up and manage the supply chain. With seven different markets, cultures, tastes in foods, local governments, currencies and supply chains, this was to prove FSC’s biggest challenge yet. The FSC role included meeting the following objectives:
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Frozen sandwiches, snow and ferry connections across fjørds are among some of the daily problems faced, but by far the biggest issue is managing the cost
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16 March 2010 SANDWICH & SNACK NEWS