FTG
Hot potatoes! We grilled Mohammed Essa, commercial director at Aviko UK & Ireland, on trends, experimentation and product innovation.
Tell us about your latest FTG product development and public feedback. New to the ‘Snackables’ range, Aviko has recently launched Camembert Bites, wrapped in crispy golden crumbs. Perfect for sharing, and with a long-holding time, these bites are an ideal addition to on-the-go offerings and delivery. They’re an alternative to the ever-popular Mozzarella Dippers and Halloumi fries. What trends are you seeing in 2024 – and what’s coming in 2025? ‘Posh’ Hash Browns are a growing
trend in UK operations.1 Tapping into desire for nostalgic, comfort food, we’re seeing experimentation with innovative toppings for the ultimate loaded hash brown experience! We know customers often like the option to customise dishes2, so serving classics which can be personalised with indulgent toppings is a trend we expect will continue. Plus, these mouth-watering dishes gain traction on socials. Our relaunched Hash Brown Bites are a great alternative for expansion of FTG sales. We’re also seeing a growing demand amongst consumers for dishes that are unique and offer a point of difference – don’t be afraid to give classics a twist. Kimchi is becoming more popular, as are dishes that bring the heat. With consumers becoming more adventurous, there are plenty of opportunities for creativity. Top Loaded Fries with Korean-inspired Cauliflower and flavour with Gojuchang, for example.
How can operators best utilise Aviko? We’ve been supplying partners for over 60 years, with potato products that appeal to any professional chef. Fries remain a classic choice – especially in QSR. For FTG specialists, Aviko’s SuperCrunch Fries stay crispier and hotter for longer, ideal for takeaway or delivery. Naturally gluten free, vegan and vegetarian, they’re the ultimate versatile chip. Loaded Fries are a great on-the-go option but our research found that the top reason for consumers not ordering them was ‘the fries end up soggy.’3 With our SuperCrunch Fries, operators can tackle this head on as they stay crispy for longer. We have a range of recipes on our website to provide inspiration. Competition is fierce in this sector – how do you stay ahead? It’s important to be innovative and keep up with what consumers want. For example, we’ve seen a move towards expanding breakfast and
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