FTG
TOAST OF THE TOWN! There’s an exciting new partnership in foodservice – and there’s no limit to the heights it can reach.
BEST OF BOTH WORLDS Jason’s Sourdough is expanding into the FTG category with the launch of a new range of premium toasties and hot rolls, building on its rapid success in the bread category. With a commitment to quality, Jason’s Sourdough has developed this new range as a natural progression, combining the renowned texture and flavour of its sourdough with innovative fillings and formats. The toasties and hot rolls are designed to deliver a balance of flavour and crunch, providing a premium experience for both onthe-go and at-home customers. In a strategic partnership with manufacturer and distributor Around Noon, Jason’s Sourdough will be seen across foodservice, travel and retail sectors. “We’re thrilled to be partnering with Around Noon, whose FTG experience will ensure that our new range reaches consumers across a wide variety of settings,” said Jason Geary, master baker at Jason’s Sourdough. “Together, we’re bringing something truly special to the market, aligning with our ethos of delivering superior products made with care.” Guy Truman, commercial director of Around Noon, said: “Since its launch, Jason’s premium sourdough has shown great traction in the bread category and we’re excited to bring their unique flavour and texture, coupled with our high-quality fillings, to the FTG market. Together, we’re able to offer a truly exceptional product that combines the best of both our expertise – quality toasties and hot rolls that cater to evolving consumer needs.” Jason’s Sourdough Toastie comes in four flavours (RRP £3.50-£6): ● Ham Hock & Mature Cornish Cheddar – slow-cooked ham hock with Davidstow mature cheddar and grape mustard on white sourdough Ciabattin ● Nduja & Mature Cornish Cheddar – Spicy Calabrian Nduja with cheddar and gouda on Jason’s grains and seeds sourdough Ciabattin ● Kimchi & Mature Cornish Cheddar – Cheddar & gouda with kimchi on grains and seeds sourdough Ciabattin ● Three Cheese and Onion – Cheddar, Swiss and parmesan with red onion and spring onion on white sourdough Ciabattin. Jason’s Every Day Hot Rolls come in three flavours: ● Thick Cut Bacon with Posh Tomato Ketchup ● Roast Chicken with Sage & Onion Stuffing ● Hog Roast with Sage & Onion Stuffing and Chunky Apple Sauce.
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11/11/2024 16:00