NEW PRODUCTS
REAL crisps cut the mustard with Colman’s collab Colman’s, the UK’s number one mustard brand1, has partnered with premium hand cooked crisp brand, REAL, to relaunch its Ham & Mustard Crisps with the iconic taste of Colman’s English Mustard. Available now exclusively in the foodservice channel, the REAL Ham & Colman’s Mustard Crisps pack a distinctive Colman’s flavour punch and is set to be the perfect pairing to a drink, whether that be a pint, a chilled diet coke, or a delicious sandwich. With expected sales of over 1.5m packs a year, REAL Ham & Colman’s Mustard Crisps is a huge opportunity for more people to enjoy Colman’s in a different way, whether they are existing fans or new to the famous condiment. REAL has been making premium hand cooked crisps with punchy flavours for the foodservice sector since 1997. With this collaboration, the brand’s fifth bestseller2, Ham & English Mustard, has been given an upgrade
with a boost of Colman’s English Mustard’s fiery flavour that is loved across the nation. Jolanda Wells, licensing manager at Unilever, commented: “Not only are crisps the nation’s favourite snack, but they are also the number one item people buy alongside a drink or sandwich when eating out. To help operators tap into this opportunity, we’ve brought together two iconic British brands to give people the ultimate ham and mustard crisp combination, which we know Colman’s aficionados will love.” Matt Smith, marketing director at REAL Crisps, added: “REAL Crisps have always stood out for their distinctive, punchy flavours tailored for foodservice. Our new Ham & Colman’s Mustard takes this to a new level with a full-on flavour that is the perfect partner for a drink or sandwich.”
The new REAL Ham & Colman’s Mustard Hand Cooked Crisps are available for purchase in the foodservice sector. 1Kantar Topline Report 23.10.23. 2REAL Ham and English Mustard | Packs sold | 52w to 31 Dec 23 | TGL Sales.
Heralding new beginnings Herald has relocated to a larger, more advanced facility to enable the quality disposables manufacturer and supplier to expand its product offering and reach a wider market. With an unblemished trading record of almost 40 years, Herald has made its most significant move yet, taking over premises in Corby. Streamlining operations in a bid to ensure it qualifies as a market leader, the family-run company aims to provide a higher level of service and
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consistent product availability to meet customer demand. Having identified that customers want more choice – particularly when it comes to eco-friendly goods – Herald has been keen to secure extra space and renew its capacity for providing a complete range of products. The company still supplies all catering and janitorial disposals, along with an exhaustive supply of auxiliary products, however it has added to choices available across all ranges, including greener products. Herald’s managing director, Yogesh Patel, said: “We want to be seen as a one-stop shop that competes on price and convenience by having the space to hold stock across all lines.”
The company currently has a popular eco range, which includes a full selection of compostable cups and bagasse items, comprising of square, round and rectangle plates, in varying sizes, along with bowls and hot boxes, chip trays, burger boxes, noodle boxes, salad bowls, soup containers and other lunch boxes. It also has a complete choice of wooden and cornstarch cutlery, meal packs, bags and ice cream tubs. Yogesh added: “Our job as supplier is to make sure the choice is varied and affordable and we’re committed to expanding our product offering to ensure this is the case.” For further information on Herald and its products, log on to heraldplastic.com or call 0208 507 7900 to order a copy of the catalogue.
25/04/2024 17:14