FTG
A customer focus
KP Snacks provides exclusive insight into prevalent trends and how to continually create consumer value.
SOMETHING FAMILIAR Much like Heinz Ketchup or Kellogg’s Cornflakes, KP Snacks is one of the most famous names in food. It’s a snack brand that has been part of the British landscape for over 70 years. So, who better to talk to about the latest FTG consumer trends – and how operators can make the most of opportunities in challenging times. “Food to go remains an important mission and scalable channel, serving a transient population and on-the-go society,” said Matt Collins, trading director, KP Snacks. “The FTG market is rebounding, with a return to pre-pandemic routines boosting footfall.
“We are confident about the future of the category, having already seen significant recovery in the sector, and our portfolio is wellplaced to capitalise on and drive singles recovery. At KP Snacks, we are continuing to excite and interrupt with flavoursome innovation, having the right brands in the right formats, meeting changing shopper missions as needs adapt, and building brand equity by doing the right thing.” This means KP Snacks is focused on acting in a more socially responsible way in every part of the business, whether it be through packaging reductions, healthier products and promoting healthier lifestyles.
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