Pitch perfect presentation
Colpac’s versatile team delivers packaging solutions for contemporary pasta salads and the festival/street food sectors, all set to catch fire this summer. VISUAL PRESENCE As we approach the warmer months, foodservice providers and retailers are looking for packaging to suit popular chilled dishes, particularly pasta salads. “Consumer trends require specific packaging characteristics to ensure food is effectively protected and presented,” said Colpac commercial director, Andrew Grimbaldeston. “Summertime also brings us festival season and a different set of priorities for vendors. Pasta salad dishes contain more protein1, so there is an opportunity to offer higher value dishes with greater nutritional value. With this comes the requirement for high-quality packaging which ensures contents are well protected and presented, helping brands to stand out against vast competition in the marketplace.” Colpac’s multi-food pots are manufactured at its food safe, BRCGS AA+ factory in the UK. This means the company’s on-site production team has full control of manufacture and quality assurance. The pots are also
subjected to thorough safety testing and the team supports customers with rigorous processes and in-store trials. This has been done for pasta dishes, where the pots’ interior coating provides a grease-resistant barrier. This delivers reassurance around safety and pack performance. “According to Mintel, general food trends are moving towards a preference for less processed and more nutrientrich foods, including increased demand for protein2. Standing out on-shelf is important in ensuring that retailers and foodservice providers effectively communicate their messaging, that their products are bought, and that they achieve a return on these higher cost ingredients,” continued Grimbaldeston. The pots have a wide aperture for easy filling and product visibility, showcasing the quality ingredients. They can be film sealed or fitted with rPET, anti-mist lids, maintaining clarity in chilled display, so consumers can continue to see the pasta they are selecting in chillers throughout the day.
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