FOOD TO GO
Elevating the experience The Crown Foods range can deliver tasty options, whatever time of day. ARRAY OF CHOICE In response to the challenges posed by the pandemic, Crown Foods has adapted and evolved, placing a renewed focus on innovation, agility and consumer-centricity. “We’ve streamlined our production processes to meet the increased demand for convenient and healthy options,” said Claire Rawlins, director, Crown Foods. “Our post-Covid approach emphasises resilience, flexibility and a deeper understanding of consumer preferences. “Affordability and accessibility are paramount considerations in our strategy. Through sourcing, efficient production methods and economies of scale, we offer quality products at competitive price points, without compromising on taste or nutrition.” Latest innovations tailored for FTG include the WAT KITCHEN Vegetarian Noodle Range, embodying the fusion of taste and nutrition, with an array of flavours, from Yaki Udon to Kung Pao – without the need to add any water. These takeout boxes are ‘ping’d & ding’d in two minutes’. “Additionally, our ready to eat from the pack Chicken Protein Bites – with flavours such as Korean Hot & Spicy, Thai Glazed, Thai Satay, Thai Sweet Chilli or Japanese Katsu – are all crafted from 100% chicken breast,”
continued Rawlins. “Plus, they’re free from artificial preservatives, flavourings or MSG. Our Plant-Based Protein Bites, with a flavour profile of Japanese Katsu, Thai Green Curry, Thai Sweet Chilli, Satay and Tomato & Basil, provide on-the-go consumers with a convenient and protein-packed snack. Their shelf-stable packaging also ensures convenience and longevity. “Not to forget our revolutionary creation, the ‘Crunch ‘n’ Munch’ Baguette Hot Dogs, (60g baguette & 60g chicken sausage), a hand held snack combining the classic appeal of hot dogs with the freshness of a baguette. And no more worries about sauces slipping out or buns collapsing – our ‘Crunch ‘n’ Munch’ Baguette Hot Dogs offer a mess-free solution. “Our cook from frozen ‘Four Cheese Baguette Pizza’ (125g) are part-baked baguette halves topped with tomato sauce, edam, Emmental, mozzarella & cheddar – in 8-10 minutes. For versatility, try our Free Range Folded Omelettes, 50g (plain or cheese). Oven cooked or steamed, these can be added to muffins for breakfast or enjoyed as a satisfying main meal.”
WAT IS HAPPENING The rise of the vegan and vegetarian market has presented an exciting opportunity for Crown Foods, with its WAT KITCHEN Vegetarian Noodle Range and Plant-Based Protein Bites. “Collaboration is at the heart of our success. We have forged strong partnerships with suppliers, manufacturers, retailers and foodservice providers, enabling us to maintain a seamless and efficient supply chain. From sourcing premium ingredients to distributing to a wide network of retail outlets and foodservice establishments, these strategic alliances play a crucial role in our ability to deliver customer value. “This is in line with a commitment to stringent quality standards. We prioritise transparency and traceability throughout the supply chain, ensuring our products are free from artificial additives, preservatives and GMOs. “We are also poised to expand our portfolio, exploring opportunities and investing in technology and infrastructure, elevating the breakfast and FTG experience.”
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