Get ready for British Sandwich Week 2022! Plans have been drawn up for a substantial publicity campaign for British Sandwich Week (22-28 May) this year, with the aim of promoting sandwiches as the first lunchtime choice and our industry as a great place to work. CREATIVITY We will also be linking the campaign into the Queen’s Platinum Jubilee celebrations which take place just a few days later. One of the key features of the campaign will be the creativity of the industry with a focus on the work that goes into creating the perfect sandwich by featuring some of the entries in this year’s Sandwich Designer of the Year Award. We will also be highlighting the career opportunities the industry offers and taking a fun look at what sandwiches say about those who consume them through the eyes of a dating expert. 16 I www.sandwichandfoodtogonews.co.uk
A PLATINUM SANDWICH To mark the Queen’s Platinum Jubilee, we plan to ask the public to come up with a Platinum sandwich to mark the occasion, in the same way that Coronation Chicken marked the start of the Queen’s reign in 1953. Perhaps we could see a version of the cucumber sandwich, said to be the Queen’s favourite, coming to the fore? More important, we will also be supporting your businesses and any activities you may be undertaking during the week through a dedicated British Sandwich Week website and via social media – so do tell us about any plans you have. You can email
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them directly to our agency at bsw@pretzelgroup.co.uk Let us know about anything you are planning so that we can support your business. More information can be found about the campaign, including details of some of the key activities being planned, on the Association website at www.sandwich.org.uk
