FLOUR
Eurostar range on the
RISE NEW DIRECTION Eurostar Commodities has launched its regenerative flours, RISE Re:Gen, looking to set a new standard for sustainability and quality in the food industry. Already available, RISE Re:Gen wants to redefine how the industry thinks about sustainable production of British flour. RISE Re:Gen is farmed in collaboration with The Green Farm Collective (GFC), a group of British farmers dedicated to regenerative principles. Founded after they met in the competition ‘Soil Farmer of the Year’, GFC believes in regenerative agriculture and the benefits of reduced pesticides, increased carbon capture and improved biodiversity, water, air and soil. Eurostar Commodities has an R&D team tracking major trends, with the beginnings of RISE Re:Gen planted around two years ago. With an HQ in Yorkshire at the heart of the farming community, the drive was a mission to enhance and maintain our soil. The business feels proud to offer a 100% British product that will play an important part in regenerating soil health for the future. “We had a responsibility to provide customers, some of 16 P&P_226_Mar25_p16-17_Eurostar_JB AB.indd 16
the UK’s biggest brands, with an opportunity to make a difference by creating a range specifically for restaurants and manufacturers,” said Diane Crabtree, sales manager, RISE Re:Gen. “This is a significant launch for the UK food industry. With RISE Re:Gen, we’re not just offering a product; we’re offering a solution. “Our flours are designed to meet the needs of environmentally conscious manufacturers who want to make a positive impact, without compromising on taste or consistent performance.” Well-known chefs are already adopting the products, including Brigi Stamber, company manager at Pizzaface and our very own PAPA Awards Pizza Chef of the Year, 2023. She said: “At Pizzaface, we believe that good pizza is an easy thing to do – as long as you are working with quality ingredients. RISE, Re:Gen strong white flour is definitely a great one – it’s really easy to use, produces a lovely dough and makes a great tasting product. We
are proud to offer great pizza which supports the future of farming in the UK!” PURE PASSION Angus Gowthorpe, farmer & founding member of the GFC, said: “We chose Eurostar Commodities as a distribution partner due to their expertise in the supply of speciality flours in the UK and Ireland. It was evident early on that they understood the importance of regenerative practices to ensure the longevity of British farming. They have committed to a long-term partnership with GFC, to develop sales channels for regenerative flour, as they believe wholeheartedly that consumers and industry will want to support regenerative farming in the UK for future sustainability.”
Regenerative farming is certainly a portent for the future but it will take time for it to happen in the UK. “We are ahead of the curve in producing a 100% British product especially for the food industry, farmed to regenerative principles,” continued Crabtree. “However, this is a global trend that we have recognised. “According to Future Markets Insight, estimates position the regenerative farming sector at $8-10 billion globally in 2023, with projections suggesting it could grow substantially by 2030. There is more positive news, with compound annual growth rates (CAGR) of 10-15% over the next decade. “With over 30 years of advising and supplying quality flour to the UK’s food manufacturing, wholesale and retail sectors, Eurostar has the knowledge, expertise and passion to put regenerative flour into many products on UK dinner plates in the future.” RISE Re:Gen is available in two variants in fully recyclable multiply paper sacks: Strong White Flour, 16kg & All Purpose Flour, 16kg. www.pizzapastamagazine.co.uk 20/02/2025 11:18
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