FOCUS ON 2026
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fresh approach Mammafiore is a pioneering Mediterranean distribution company, operating in five different countries – and its driving ambition for the UK is crystal clear. TELLING A STORY Founded with the goal of bringing the authenticity of Italian gastronomic tradition to the UK, Mammafiore is focused on highlighting excellent raw materials and selected producers. Its commercial network is mainly based on the HoReCa channel, which represents a key strength for the business.
“Thanks to this presence, we collaborate with the best restaurants, hotels and pizzerias in the UK – who share our focus on quality, authenticity and a transparent supply chain,” said Danilo Bruno, managing director at Mammafiore UK. “This allows us to reach customers seeking a truly high-level Italian culinary experience.
“We aim to broaden our reach by working with premium retailers, supermarket chains and even more mass-oriented operators. While HoReCa remains our solid and well-established base, we want to expand Mammafiore’s presence in retail, giving an even wider audience access to our products. “The Italian market in the UK is experiencing a period of great vitality. Interest in Made in Italy is increasingly strong and informed: British consumers seek real stories behind the products. It’s no longer just a trend but a wellestablished affection for our gastronomic culture,” continued Bruno. MADE CONNECTIONS But the flipside is the challenge of standing out from the crowd – and Mammafiore believes its certified quality and direct relationship with producers make the difference. “These are often family-run businesses, deeply tied to their regions. Our strength lies in transparency: we want to share the stories, places and people behind every product. We offer an authentic cultural experience. “We also embrace the growing
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www.pizzapastamagazine.co.uk 17/12/2025 15:55