FOCUS ON 2026
Fired by authenticity
From doughballs to pre-made bases and NPD, Pan’Artisan’s expertise is helping operators stand out in a crowded market. Commercial manager, Charlotte Perkins, tells us how. SOLUTION FOCUSED With data1 indicating that consumers are still seeking affordable indulgence, opting for satisfying, familiar favourites that balance value, comfort and convenience amid financial pressures, this year we concentrated on solidifying our presence as a manufacturer of quality products. The key was to offer solutions for operators that could influence the way consumers eat when out of home (OOH), alleviating costs all round. We also saw that pizza is a winning menu choice and has increased its share among the top 10 OOH dishes, consistent with the growth seen across QSRs, pubs and restaurants. The continued efforts of our NPD team – including the Naples Neapolitan 36 231_P&P_Dec25_p36-41_Focus_G AB.indd 36
Style Doughball – supports this trend and has brought fresh, Italian-inspired improvements to our doughball category. This perfectly complements the Neapolitan Style Bases, Italian Wood-fired Presauced Bases and Traditional Romana within our premium, authentic Italiano Pizza by Pan’Artisan range. We also achieved a BRC AA+, a clear demonstration to customers that high standards are a constant focus, and we had a great end to 2025 with a win at the PAPA Awards. Taking www.pizzapastamagazine.co.uk 17/12/2025 15:55