REVIEW
Recipe for
success The European Pizza Show (EPS) team takes us through the 2025 event in late November, which continues to go from strength to strength. SOMETHING FOR ALL The 2025 European Pizza Show delivered outstanding results, reaffirming its status as the leading international trade event dedicated to our industry and wider HoReCa sector. Organised by Bellavita Expo in partnership with TuttoFood Milano and Cibus Parma, it again proved to be an essential hub for professional networking and industry development. Held on 26-27 November, Excel London attracted over 10,000 qualified attendees from 43 countries. Among them were decision makers from major restaurant and pizzeria chains,
independent restaurateurs, importers, distributors, speciality store owners, retail buyers, chefs and influential figures from the European gastronomic landscape. The Italian Ambassador to the UK, Inigo Lambertini, was also present. More than 300 exhibiting brands took part, representing food & beverage, services, ovens, equipment and technology. Notably, the show had a 75% increase in tech companies, confirming the strong upward trend in digitalisation – from intelligent delivery systems and software-assisted front-ofhouse management to AI applications.
Similar to previous years, producers of flour, dairy and tomato preserves – alongside pasta makers and cured meat specialists – played a central role. Attention was drawn to the Sicilian Pavilion, showcasing 15 companies, and Molise Pavilion, representing 10. Both regions brought a curated selection of regional excellence. From Sicilian pastries such as Modica chocolate, cannoli and artisanal panettone to Molise’s organic olive oils and wines. TALENT & PARTNERSHIPS We also delivered entertainment. The European Pizza Chef competition saw 42 up-and-coming pizzaioli compete in a thrilling challenge, awarding Vincenzo Abbata of Fresco (London) in the Traditional Neapolitan category, and Nicola Falanga of Biga (Brusssels) in the
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www.pizzapastamagazine.co.uk 17/12/2025 15:54