EPS REVIEW The European Pizza Show 2024 welcomed the world to London, ensuring its place as a must-see event in 2025.
ELECTRIC ATMOSPHERE Reinforcing its position as a leading global event for the pizza and culinary industries, the European Pizza Show 2024 has been heralded as an outstanding success. Held at Olympia London on 26-27 November and organised by Bellavita Expo, Cibus Parma and TuttoFood Milano, it attracted over 9700 attendees, with nearly 50% travelling from 34 countries outside the UK – highlighting its global appeal. It featured 277 food and beverage brands from Italy, the UK and across Europe, showcasing more than 4500 products, ranging from premium ingredients to state-of-the-art equipment and services. One particular highlight was the World Pizza Summit, organised with 50 Top Pizza, where over 50 key international speakers addressed emerging opportunities and challenges. Competitions such as the European Pizza Chef and the prestigious Bellavita Awards underscored the show’s focus on innovation and excellence. 32 P&P_225_Dec24_p32-35_EPS Review_JB.indd 32
“With overwhelmingly positive feedback from attendees and exhibitors, the event exceeded expectations, firmly establishing itself as a trusted platform for networking and industry growth,” said Enrico Longobucco, head of marketing at Bellavita Expo. CRAFT MASTERS The Bellavita Awards, judged by a panel of 215 international experts, celebrated outstanding products. Winners included Revolution’s gluten-free
pizza base, Sorì’s slow-maturation fior di latte mozzarella and Ariela’s waterbased Black Forest gelato, which was recognised as most innovative. The 50 Top World Artisan Pizza Chains ceremony organised by 50 Top Pizza crowned Spanish chain Grosso Napoletano as number one. The European Pizza Chef Competition, which saw 40 finalists selected from over 100 applications from talent across Europe, was judged by a panel of
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