OLIVE OIL
Liquid of the Gods The story of Filippo Berio began in 1867… and there are many more chapters still to be written. COMMITMENT TO QUALITY A staple ingredient synonymous with Italian food is olive oil, with its use dating back to the ancient Greeks. Thanks to various health benefits, versatility and stunning flavour, there’s no questioning its importance – and Filippo Berio has been a major player for decades. “Without doubt, our biggest success factor is our market presence,” said Lisa Mullins, marketing manager, Fillipo Berio UK. “As the number one olive oil in the UK for over 40 years, we are widely available in all the traditional grocery retailers, online, symbol group retailers and independents – as well as wholesalers such as Costco. “But of equal significance is consistently investing in building brand equity. As a result, time and time again research confirms that our credentials of quality, authenticity and heritage are well understood and valued by customers. “What sets us apart is our unwavering commitment to quality at every stage of production. Each batch of our olive oil undergoes rigorous testing to meet our high standards.
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Before being bottled, every delivery that arrives at our facility in Italy is chemically and organoleptically analysed in our own laboratory to ensure authenticity. Filippo Berio only supplies product that complies with all legislative requirements and meets the declaration on label. “This meticulous attention to detail and passion for excellence is what makes our olive oil truly special – both retail and foodservice customers know that when you buy Filippo Berio, you get quality.” PRICE POINT However, there is no escaping the reality that olive oil has been one of the most high-profile products to have spiked in price. Olive supply has been dropping, with high temperatures and drought a major factor. While lower production in Greece, Morocco and Turkey is set to impact the market substantially. “There is also chronic inflation, which has been driven by record-breaking increases in the cost of raw materials due to poor harvests in the Mediterranean region,” continued Mullins.
www.pizzapastamagazine.co.uk 25/10/2024 14:44