Critical Construction by James Willsher

RITIC C K

ION UCT - D

N S O T C R L

NB ESIG OO JAMES WILLSHER

UNDERSTANDING THE BRIEF

THE BRIEF WAS TO CREATE AN ARGUMENT WITH A PARTNER, IN WHICH WE BOTH TRY TO WIN. THE TOPIC OF THE ARGUMENT COULD BE ANYTHING, AND WE COULD DO ANYTHING TO TRY AND WIN. AFTER HAVING THE ARGUMENT, WE THEN HAD TO EXPLORE VISUALLY AS A PAIR USING 25 X 25 CM SQAURE PAGES. THIS WOULD TEST US COMPOSITIONALLY AND CREATIVE TO MAKE THE MOST OF THE RESTRICTION. WITHIN THIS, WE HAD TO VISUALLY INTERPRET AN ARGUMENT, AND GIVE OFF THE AESTHETIC OF CONFLICT AND DOMINANCE. AFTER CREATING THE SQAURES TOGETHER, WE WERE THEN ASKED TO PRODUCE DESIGNS USING 4-6 25 X 25 CM SQAURES, LEADING TO ONE FINAL. THESE SQAURES COULD BE LAID OUT HOWEVER WE WANTED. THIS BOOK SHOWS THE DESIGN PROCESS OF HOW I GOT TO ACHIEVE MY FINAL DESIGN. THERE WAS SOME RESTRICTIONS WITHIN THE PROJECT. THESE INCLUDED NO IMAGERY, UNLESS IT WAS UNRECOGNISABLE OR UTILISED AS A TEXTURE AND NO ILLUSTRATIONS OR IMAGES CREATED USING TYPE. IN THE INITIAL SQAURE DESIGNS, WE WERE ALSO RESTRICTED TO 36PT TYPE OR SMALLER. THIS CREATED RESTRAINTS WHICH MADE ME PUSH FURTHER IN OTHER ASPECTS OF THE DESIGN. WE WERE HOWEVER ALLOWED TO USE SHAPES AND COLOUR.

THE ARGUMENT

This is the argument me and my partner, Adam, had concerning which was better, Hip Hop or Rock (metal). THIS WAS CREATED HAVING A CONVERSATION OVER FACEBOOK. While I was supporting Hip Hop, adam Supported the opposing side. From this we Produced a suitable ammount of body text, and also some good quotes which could also be included in our design. Adam Lawrence

flatpeaks all the time?

hip hop is good, but I think heavier music has so much more energy, obviously it depends what mood you’re in

it’s just part of the music scene

James Pies James Pies but in most cases, the music isn’t melodic, and you can interpret the lyrics. at least in hop, you can listen and understand the story they’re talking about. it’s easy listening, and can have entertaining lyrics Adam Lawrence both sides can have entertaining lyrics, and a lot of the time with metal once you know the song you can interpret the lyrics and understand the meaning you can’t understand the lyrics and meaning of a lot of songs it doesn’t necessarily mean it’s bad

James Pies but it seems rediculous having to study a song to know what the words are even hinging upon. in hip hop, it’s more spoken word, so it’s pretty much poetry. it’s much funner to listen to. see what people have to say, rather than someone torturing their tonsils to make a sound which sounds like a pig squeeling. why does the whole following seem to dress in all black too? what’s up with that?

i don’t think it is less talent though, there’s a level of lyricism, and the selection of words and content in each song. the majority of people who rap are from poor and deprived backgrounds. having come from being disobedient at school, and through the culture which separated them from the more talented in academic areas, have risen to become self taught in something which a lot of people look up to. as for the flat peaks, in the US that is probably true, but british hip hop scene, I wouldn’t say that statement is relevant.

Adam Lawrence same as people wearing black, just because a lot of people do it, doesn’t mean everyone does, most people I know who are into metal either never wore black or grew out of it years ago, it’s only the narrow minded people who can’t appreciate anything else still wear it I fully respect the lyricism and the origins of hip hop, you can obviously tell it’s from the heart and tells a deep story a lot of the time, but people seem to think that doesn’t happen in heavier music, it comes from the same kind of place as hip hop just sounds a lot different, it speaks to people in the same way just with different preferences and I also think learning guitar and drums is often a lot harder than learning how to rhyme, I learnt to rhyme in primary school

James Pies Adam Lawrence it’s obviously a lot more complex than hip hop, multiple instruments and timings, hip hop is pretty much just talking over background music, so much less talent, studying it aside it’s a lot more interesting to listen to the same could be said about hip hop, why do they talk like that and wear

you raise a good point. i don’t look at metal with a negative point of view, it’s just i find it difficult to understand how it can appeal to people when there’s no particular rhythm or melody.

INITIAL ARGUMENT DESIGN THIS WAS THE INITIAL DESIGN I CREATED WITH MY PARENTER. THIS WAS CREATED USING THE IDEA OF A VEN DIAGRAM. A VEN DIAGRAM GIVES TO POINTS WITH THE RESULT IN THE MIDDLE. IN THIS DESIGN, EACH CIRCLE CONTAINS EITHER SIDE OF THE ARGUMENT, WITH THE POINT OF THE ARGUMENT IN THE MIDDLE. THE OVERLAPPING OF THE TWO COLOURS HELPS REPRESENT THIS.

g in e ur k s rt ma nd to to ou g” ne ls h s lin eo nsi hic uee om to w sq “s eir nd ig th sou a p a like

y . t nd s cs to n re a ea ri g . i ch ic rp en t’s ly on on u ple r us nte list t. i ing a s up y m eo hei ig n m t i n ou in y g tt t p t p g. t i he n’ ca ab rta tud gin re ha ing e a lin ll bu , t ca u g te s in s p w ur ik e a ? es ou yo in en to h it’ e rt s l ue in at f as y p, alk ve ng ven so . se to nd sq ess h th l o t c nd ho e t ha avi e d, to ne ou dr it ve in t e os , a in ’r n h re or n o s e to p w a l ten om m dic st hey ca us s a w iste om ich o a t d o d n l h em ’s u e’s on fr el t le ry an icul or oke to n s w se at r c e om g h he d ar fr re t m . a to g, d e w p er ha nd in w , t an p e n’ s s in re h s n t u w o? gh s ra m ltu n is yric the ten ms at t ore fun her a so t l llo to ou ord ho co cu d i e nd lis see wh ’s m ch , ra ke fo k h w w ng e te n u y a th ta le ac t t of le vi th en t i t w it l rs t i no p, s m sa m ho b len on eop . ha ugh tal ugh o. de w bu k ho it’ to to ta ti p ds ro re ta t un p y. e ils he ss lec of n th o lf up y t hi etr hav ns le e ty ou d m e k l o es t is e s ri gr n he e s loo bab o po it h jo k , a t y d k t a ac ol m om le ro ’t

CK RO VS P HI P HO

to nt n ol” ar e i ho le m c “I rhy ry s a im

h in nd m b ho ro ec op s p ldn w ’re th , a e ed c f b e t i u ’t m . th riv t s em to f p ha wo t. ou e re d y th et on is ng p t a th n t o t , I an e f c r nk o o i d yri so d de ien ted ris a lo US ne lev t o rp hi m o l e o d a e h e ce re l t h n s I t h t m a in ac a be ar av ic th s is ip ut uc ha ng d n r o o e n a o h d, b o m s w is ep , h wh in op t f s a c s po g d h s as ng ks, ip h en o s, u oo s nd ic yo e i m ot a c l r n g a e i i ar h e h te is h ep ly ng g f a be wh ic et at p ish sta p sic t d le in e ng so o i t k p m d ho u ly i in e g. ng lti al si em so e fl bri hat u r m s ta th in ni d t t a h t t a ie ou er w an ea m s it av vi r t bu ay p, ju g nt no e ac m n b i k h o e ke he y, o fo e, s e u e m nd h c dy li ip mu tu g av yo th a as tru lk h ce nd ics ad n h tty t, s er ta e b r y a l n an n en e c l o sta ly t’s th pre le op ho s th r e e w a es ta er he i x s ta o . n e i f p w e at y i in sid me und nd t ea pl op ess y d an t o no it ec th th d ta m om h h l o. wh c t n lo k f r bo wi an rs ily c ip c t , a I t o pp ou lo n i ip e ple ou t a e s de ar ore , h mu en op , y y a pe h e k s t s s h ’ ic o op r p as th in tim yr un es t m ing so lis ip e? au e ew an l p t c r c h to ha e n th t e g e n’ ec lo m c, to t h im ip s t ac i o th ca ’t n y a d ti usi ing ou he t . st b os or who h ep n’ pl le ls b t e u m k u n sl n m t of e s f op I a r s a d oe o e d de yo es u a es a ll n , j s, c le d a e d p in s d d p n ar do vio ts un er ai s a sc ck oe bl o ig ll at kin to s a h o it ob en ro int s k ic la d re pe or te th e s e ot t s m g e be ea s b ne o d e d k m ak nc l nt it’ tru ack or ld atp mu ing ryo r w nde th an in a pe re a ar u r s e i d rt th e s t s fe ten le in b t m o fl e a ve v I h f r e e e lo c ar t ne m . an ea to th , i re o , l. ov a me we t of le w ean er row r it sm e h em om ent nt p is me oo s a h s it’ e s and par eop t m eith nar wea rici th se s fr ffer ere m rhy sc th at st s p sn’ tal he ill ly rom ple e t di iff dru to ary th ’s ju e a oe me ly t e st the ’s f peo com lo ith d nd ow im it am t, d to on els ect l it ut , it s a w r a g h pr l b ic d t ta in in s i n ’s p s e do re i , it ing res ly t e, us oun y ju gui arn e a go yth ly us tim m t s a g le ym h r n a l an I fu bvio the vie jus e w rni han r o of ea op am lea t h h s

om to w sq “s eir nd ig th sou a p a like

d e h ha re r n o s os , a in ’r o w le nt o n e t h p m ic t ey a s a w te c m a te om od as th d c ou ds n lis o hi em ’s u e’s on fr el le y n ul or ke o s w n r t a c se at r c e om t o i g h he d ar fr re t m . a to g, d e w p er ha nd in w , t an p e n’ s s in re h s n t u w o? gh s ra m ltu n is ic he n s t t re n er so r ly t te m a o fu th a llo to u rd o co cu i e and lis see wh ’s m ch , ra ke fo k ho o h g e ed u e c t f w w in th . nt in t a t

I ALSO LIKE HOW THE TITLE WORKED, SITTING IN THE MIDDLE OF THE DIAGRAM WHERE THE COLOURS OVERLAPPED. THIS SUPPORTED THE USE OF THE DIAGRAM, AND ALSO WORKS AS THE MAIN FOCAL POINT OF THE OVERALL DESIGN.

y l la t o le d v y se o t w i t rgs t i o , m sa m ho b len on reotp a. nha euagsh r itcal g gth . oin. h dien e bu kn hop it’s to to w ta ic ti r ppe dns ’sr o lrye otnau on t uc le k s ip ry. ve ils uunr he ss sec te f tne ith go sf pup m op ir rt ma nd h oe t hda tosnys s. eso t ns le m suel t iitny on rloisu ountd. t inei nm y s ael go uk ttby ly t pe the pi to to ou g ” rpet an ea yric ndgo t . inu ti cti hi t hthee e aanjo’ r ccakg alb, a ert tah stmude nlgei nlo prorebawh’ta ring ike a e ne ls h s linc p n s l y n bk , l c ua go t m o i eo nsi ic uee

AS OUR ARGUMENT CONTAINED SOME STRONG QUOTES FROM EACH SIDE OF THE DEBATE, I FELT IT WAS NECESSARY TO INCLUDE THESE FROM THE BEGINNING, AS THEY ARE A STRONG ELEMENT. TO HELP REFERENCE BOTH QUOTES TO THE APPROPRIATE SIDE OF THE ARGUMENT, I USED BRACKETS WHICH UTILISE THE OPPOSING COLOURS FROM THE VEN DIAGRAM. I THINK THIS WORKED SUCCESFULLY, AND ALSO MAINTAINS A STRONG COMPOSITIONAL VALUE IN THE DESIGN TOO.

THESE ARE SOME CLOSE UPS OF INITIAL DESIGN PRODUCED AS A PAIR.

h om to w sq “s eir nd ig CK th sou a p RO S V a like P HI P

CK RO S V P HI P

CK RO S

V P HI P t to l” HO arn e in hoo le m c “I hy y s r ar im

s si er te it’ g w hso po inmuesnodp u mir yo b inho enro teoc hop its’ p eld n rtu s l ue t o f e u ’re in lis t. in a u thy s, ae yheh pe, dig lkc e g b epne ot i seu to d sq e s a n n t . p t o s n u a y p v t v m o g v . m i i t . a d f o ou e r in e ’t an bo ta d in n’et ts cm at n . g hr ia at nt g ael v t eo d,h to w net ou n t g a h e r u n I n h t i i re d y n a s p d l e t r r h c g o t t th et o r i t s l e h a a of pr nk o o bu , t ca u te s in d p oicw c,onr ineik y’ne nd a she arlo oS een, ev h g d s s r to p s hi m o u lye di stu sdt l eiuee ctae in u ri t? s a w U stn mle ic ot er yo in n to h iit’ m e l t s I t h t m em ’s u yo , lk e g n o e lochor eands tehdq da s loeha rdhof ehne lice s ore h gs a n i a ip ut uc ha d d n c op ta ve in ve s . s eae t t rl an royb s anares cuav t oicl k t to s ni s w se at on , h a v e h , b m w d s g h he an ca to men aoou tois ,e pdr d,i hit wwhve p, oi nin rop hat nd st an h e h a g n e t f . r e e o o r d s t s s e t , ’ e h n h s s d so s r n ’ u w , s l o o s e n o in w , t t o oo s nd cs ou ic t i y an s a te n e ic ph eg ih t rap tnhga ek n npnm r o e w w o? gh s s i i r n y m e e s m r d g a e lo as h c u s n is i omyr ic thin eicm r u aht is oeat fuhro hee s o n d t ’ a t o m t l a h t d t l llo to ou ord l is h ep f h e e s s ly ng l a r p g e h e d s o h ’ e m a f p sic t d le ein te l ry an cu o ok to an hed wan b liw fo k h w ng so o se eiecat w er s t c cihs e rsatomke ho u y i r t t ni e . g le ac t t f e g smh mhe itfl’ ad uitar y,t fr a e tip mlk aid to , di w p o w n i l h g n e s o ul ’ tta s a.s s ng e r m s bl len n o opl in ite w os, t ,e an mbrp aae mur ta th in ni ne t u rs d s t t n e ? a ie ou u w . o ni s r th re n er so e kn h otphs ’stra o thm to lt n h er w n a m s s i cit d h e a t i b o o av bvi l ta ti pe ds p, ju nygr t te m a nt no e m acoo ug hr rd . ibt uo at yco s cu i e w fu th a n e l l t i k u h e o m a h i m d e he , o ss ec of n ho ch ey nd iklis e pfoo rey, h vesg il e ed th fo k r s u h l e e c w d t w w e t n u s k h n n a p le el y u a i gy av yo th a m tthu ta lk it s ow , it’ mu ay, le lac t t aosf oterlue h vi on th en es t i s s it ro nd h ce nd ics ad n h ty t, s rs ta er s m t n p ho b en n p p ha t gh al o h . i e or g a t g t e e b o s l d h r y t a i n an n en . o u o t aj ack ol, m w bu kopl hhoo ist ’ to to c l o sta ly t’s th pre le nd he ta ti pe s o e y au t k d s r r h r . e t d o l e e es ta er he n i ex is ta u o t . ss lec of un th o w lf uphiny an e m d b ch fro p ip w treya rvtee si th h a f w y e m i ’ l t in sid me und nd t ea pl op ess e e , n h e s l y d s ity ro nd e s ok ’t b es t o no o iet echu o a n . t riv at em to th th d ta m om h h l o. wh lo k pf ryo t u t hce loet do in p it is he jor kg , a th e lo on ba ism bo wi an rs ily c ip c t , a k I tr oe pdp m e o ic ’t ng ep t th en t a c l of r n i e pilne ouo ’t oao e cs de sar ore s, h mu ten hop ,t yo yr aphype h nek dk m ba oo rom co opl i d prlyrdn so d d ien ted ris a i h f be e is ul h n ed a e h us eI oth wh m n m o lpo otre w p ass ith anin e d tim r un s m g e o is p e? l t e n i a s y c a r e n c t t i l h ’ p a t i a t e c r c p s ha eg tnh , th h m to f p at o eac. r a ob ar av ic e n’ ec lo m u c, to t h im ipd n s t aocn ’t i mo t iv t hei stu gu oh th ca t n a ti yo si g he out e t t b o, b or m h w ahn ecap n’ p ls nle iasls g. pr a he n o th I w nt o is ep , h wh , in f t p f s e u n’ k slyore ndod mu tinf t b re th e. us omd k s dws so, o du oe to fo deoo i cI oern de ent d t ise lo US e, eva po g d h s as ng ks yo eshin ou m s a o d rest o id arp all en , j egso, lacs pelne e i n l i e r a a i nrsic ay d ldo i p ynrd r sd n c o r k l e o c d t n i a s e h d I t vi h ntt m u te l sa t s s s c ios b h eeop ei hi c a eth t pe sh h i gly lnlg at k ian to s a cgh h o n ed a he ce re b ip itut obuc eha ro ind a e n in ak sic ng bla ep d rseic t p d w i org steo th eo f s ele oiant e t a b ar av hic n t p s t is i en in ned k. mg ak tnipc al kle rnidot r so p h h , b t’s m um w kg re n b a pe u so g ohno wou ey di m om fla rit at s i o i n , e e w , i e d s s so tr s ac o , a ld c at mof in ry r m nsdl s ttahi ath hini g nsain p urel n t a e apso d s h en d t t s e t f oo s nsnd b mcs ouou fl e t ar e veer iu he t b th h g a ea ing ak ip m ftse I ilt nedr rw o n ea it e m e a a h o c u n . , t r g a i e r ot ri c y r thlo e ev evi mio t , r g t o j i , i l h r t bu ay ac is h ep ve l ly eng ea f a w n e na wbv it. na hken e m pe h h te nt opp ish ien o e e h a t o d p sic t d o ’si nag am e fo e, s w t oof le eale ehring r, ooe r sem e eu mm om n ht su c huydmy cho b lik w ic me at tis sta k it se s d. arg op m ip ithlk garyid ea cvi tyho shee farn er riep ho u i t n m o fl ri t i a y n as tru f t s m l r t n i l g p r e e n f s a w e e h r r m s ta th th t ain st ni p n’tul l t t ee a ll ly h cme led iecss dai d ifnf rtyu to, s ry ta de es e b ha ie ou er w haan ju ea as s m ta s tehn it ti ea n frno otapn ymr ot b da e dt wn a ey ca pl oth ut y t s av bvi nt kno t e t’s m e dooep, mhe junlying e s t sth ec ta’sl o pres t ec ol a i tl’s ixt hth a npdr haole rim th a eo orh r b a , e t e w a s s f e he , o i r g l s p do e u e m ind am it, h touc ody enl.s eidc elik lle it udte , tih asn t w f p w yee at gy av yo th a s o ip inm t’stu g i pslk t em , bn icd ned sp iotap eins in y o aos itr u ci an t n t e h ce d cs ad d h ret y , i, s in reth sta lyth de u tuas n o um ojum g uh ahr nl .e wh er c t n lo I k of pr an n an yri b an aet gont yth lyb oy wsi taimn rmsle t isly a yc gi p lec y tmo , en ou lo n i ip a e t p c u a l l o st l t’s th pr a le n l he ioeu es edreop sarho wres i,n h n u rehn op , y y a pe h e k se p o t ’ v o es ta er he i x s ta a fu t m thic vni e sjusw eoar rgnse a m st h ? u I o o n h t . n e i b r i w op r p as th in a ye eiania ts li ip e d ot lfy et auf p ocpew atm m pe e a in id e d t a pl p ss n c d r o c h to ha e n th e s m o e e u n e nht’ o heno slo it imlec ic, toan t h tim hy ip s t ac i o st g o n b c h f t u a r r s a th th d ta m om h l . g o k h t o t w h e n t l o t h ep n’ pl le ls bo wi an rs ily c ip c t , ac n’ I lyt o dpp u inou b olo h i e. p s m o w t t u i of e s f op I a r k n e n u m s s e s de ar ore , h mu en op s a d oe o e d de , y a a ll e n h , j s,k c le yoe espl u ou at a e d a e s d t e s s y h p ’ p s s o a l e i n r ic p o o k c n in s d d p n ar i r i t h o u n p w a o a b e o c d tim lyr t un es t m ing so lis ip e? ig ll at kin to s a h o ca it pe brve enca ou nt h s to khsa c se lan t d th e pe e e n’ ec lo m c, to t h im or te th e s e ot t st o g mo gr iip e s at siac b i eo or d e nd nk m eak nc a l rnt th ca t n a ti si g ou e t t b o t’sor u h k re h bep pen’ upl g le onls w e d u n’ sly nd mu tin b th e. us m ik str w ac oof ulde aet s mf rinop r yI a re r ind th t a thi sa sp ere n ea yo es u a d es d a ll en , j s, ac inple r b t ms coa r dflo hed o eape vned evred m nd ar o he t ef te I l

g in e ur k s rt ma nd to to ou g” ne ls h s lin eo nsi hic uee om to w sq “s eir nd ig th sou a p a like

INITIAL ARGUMENT DESIGN

WITH ME AND ADAM STILL DESIGNING AS PARTNERS IN THIS STAGE OF THE PROJECT, WE CREATED 5 MORE DESIGNS USING THE 25X25 SQAURE CANVAS. THIS DESIGN IS CREATED TO HAVE CREATE AN AWKWARD FEEL, USING CONFLICTING ANGLE AND AWKWARD SHAPES. BOTH SIDES OF THE ARGUMENT ARE SPLIT INTO THEIR OWN PARAGRAPHS, AND ARE HIGHLIGHTED WITH THEIR OWN QUOTES.

FURTHER INITIAL DESIGNS

I THINK THIS DESIGN WAS QUITE EXPERIMENTAL, BUT WAS INFLUENTIAL ON MY USE OF ANGLES LATER IN THE PROJECT. I ALSO LIKED THE TYPE FACES USED, AND THE COLOUR OVERLAYS.

but in most cases, the music isn’t melodic, and you can’t interpret the lyrics. at least in hop, you can listen and understand the story they’re talking about. it’s easy listening, and can have entertaining lyrics. but it seems rediculous having to study a song to know what the words are even hinging upon. in hip hop, it’s more spoken word, so it’s pretty much poetry. it’s much funner to listen to. see what people have to say, rather than someone torturing their tonsils to make a sound which sounds like a pig squeeling. why does the whole following seem to dress in all black too? what’s up with that? i don’t think it is less talent though, there’s a level of lyricism, and the selection of words and content in each song. the majority of people who rap are from poor and deprived backgrounds. having come from being disobedient at school, and through p the culture which separated them from the more talented in academic areas, have risen hi p o to become self taught in something which a lot of people look up to. h as for the flat peaks, in the US that is probably true, but british hip hop s k i d, n hi ic scene, I wouldn’t say that statement is relevant. o go I t mus ore m y t bu vier uch usl ood m m a io he so obv at h s w , ha rgy ds ve n e ha s, th en depe n. n wi ong nd c a i i c e r s s a it ’re es ly tim he d u ic g d t i e yo h s nin th ow yr an l s n’t n he t tai of c k o b er t g. p op ri es ot you et hi t c, n e ly do i r n ip h usi en a l ce n t p ea a h i r h t m n d t e t , h d an al o int e m and ngs x n a lo o d le ings rou t an th rst s p lk e m a d f c om tim ckg t’s ta e i u stan und t o ’s b e c y a o e o y er lo it mor and er b ide do int th d an’t a s e o v n n s a l t d , e u c of mea lo ent ng o it op ar go y u pe ho s a ate wh ? yo ning ily y a trum lki ng f i , r w o w d p r me a yi . sl ins op ea ec ta hi an e me essa iou ot kno t y ppr t stud to p h e ti l l t f s e v p r o a i i u c n l a o a I f ne s ob tip h j nt, ste t h l th e le ns he pe ier ce t o n’t s i u c i l l e u ’ i v t e g a o t p u la a u h i it , mu y m tal to l ab s a ne. eca peo ou o c or m t , b he f p nt, t k b h d w t e p a s s e o n e o e so sc ust ost gre e w ho pret les ing sai tpe th fr tim n i nd fer ju al is l m c t a j y f i e s d g p e r I i s an it’ the app e k di wa nd ums nin yme is much ere d b r fl mus k, es, k o peo c e t m h m h . r r l c a o t a a m o a f l s r t a d d u a d we the bl ne so e in co le to bl nde r i ici tel t o n’t e s a l sa ces nd d g e h s o r a n i a e e n o f r n n h s mo sam t a t o ari very wor ow m l we e ly usly a l doe om t und n t fere tar tha arnt a e i re ui er le l. o r t y o h l r e r e ar o d g th e th t p e w an eve nar sti t t bvi tor tha s f t s le p l me e us op nt ng har , I cho s k o c n s k p m e e e u li s j peo ’t her th els esp can eep hin co p j pe ere rni ot yme y s o o t t d r r h l y a t f n ’ it e as oes ei onl ing ly you a to c, i ip h ks t dif le a o r ima s m t pr h ul , k en d al s m a h i l t n h sa it, met it’ any I f hop tel see mus as spe wit thi oft how in

ROCK VS HIP HOP

THIS DESIGN WAS CREATED WITH MORE INFLUENCE FROM MY PARTNERS DESIGN IDEAS AND AESTHETICS. WE BOTH THOUGHT IT WOULD BE A GOOD IDEA TO TRY A SIMPLER AND BOLD DESIGN AESTHETIC, WHICH I THINK THIS DESIGN ACHIEVES.

FURTHER INITIAL DESIGNS

BOTH SIDES OF THE ARGUMENT ARE IN THEIR OWN BOX, LINKED BY THE TITLE WHICH SUPPORTS THEM. UNFORTUNATELY, THE TITLES DON’T FIT INTO THE RESTRICTIONS OF THE USE OF 36 PT TYPE OR LESS. WHAT I PARTICULARLY LIKED MOST ABOUT THIS DESIGN, WAS THE CIRCLE IN THE CENTER, WHICH REFERENCES TO THE CENTER OF A VINYL.

ROCK

• hip hop is good, but I think heavier music has so much more energy, obviously it depends what mood you’re in • both sides can have entertaining lyrics, and a lot of the time with metal once you know the song you can interpret the lyrics and understand the meaning • you can’t understand the lyrics and meaning of a lot of songs it doesn’t necessarily mean it’s bad • it’s obviously a lot more complex than hip hop, multiple instruments and timings, hip hop is pretty much just talking over background music, so much less talent, studying it aside it’s a lot more interesting to listen to • the same could be said about hip hop, why do they talk like that and wear flatpeaks all the time? • it’s just part of the music scene

• but in most cases, the music isn’t melodic, and you can interpret the lyrics. • at least in hop, you can listen and understand the story they’re talking about. it’s easy listening, and can have entertaining lyrics • but it seems rediculous having to study a song to know what the words are even hinging upon. in hip hop, it’s more spoken word, so it’s pretty much poetry. it’s much funner to listen to. see what people have to say, rather than someone torturing their tonsils to make a sound which sounds like a pig squeeling.

• why does the whole following seem to dress in all black too? what’s up with that? • i don’t think it is less talent though, there’s a level of lyricism, and the selection of words and content in each song. the majority of people who rap are from poor and deprived backgrounds. having come from being disobedient at school, and through the culture which separated them from the more talented in academic areas, have risen to become self taught in something which a lot of people look up to. • as for the flat peaks, in the US that is probably true, but british hip hop scene, I wouldn’t say that statement is relevant.

HIP-HOP

THIS WAS ANOTHER DESIGN UTILISING MY PARTNERS PREFFERED AESTHETIC. THIS IS VERY SIMILAR TO THE PREVIOUS DESIGN, BUT CONTAINS A COMPOSITIONAL ADJUSTMENT.

FURTHER INITIAL DESIGNS

ROCK

I DON’T THINK THIS WORKED AS SUCCESSFULLY AS THE LAST DESIGN USING A SIMILAR STYLE, HOWEVER, I THINK THERE ARE ELEMENTS WHICH DO WORK WELL. I THINK THE USE OF BLACK AND WHITE GIVES THE IDEA OF CONTRAST AND CONFLICT, WHICH HELPS SUPPORT THE IDEA OF THE ARGUMENT. I ALSO THINK THAT SIMILARLY WITH THE LAST DESIGN, THE STAGGERED AND UNEDITED TEXT GIVES A RAW FEEL TO THE DESIGN TOO. Unfortunately in this design, again the titles don’t comply to the restrictions.

• same as people wearing black, just because a lot of people do it, doesn’t mean everyone does, most people I know who are into metal either never wore black or grew out of it years ago, it’s only the narrow minded people who can’t appreciate anything else still wear it • • i don’t think it is less talent though, there’s a level of lyricism, and the selection of words and content in each song. the majority of people who rap are from poor and deprived backgrounds. having come from being disobedient at school, and through the culture which separated them from the more talented in academic areas, have risen to become self taught in something which a lot of people look up to. • as for the flat peaks, in the US that is probably true, but british hip hop scene, I wouldn’t say that statement is relevant. • I fully respect the lyricism and the origins of hip hop, you can obviously tell it’s from the heart and tells a deep story a lot of the time, but people seem to think that doesn’t happen in heavier music, it comes from the same kind of place as hip hop just sounds a lot different, it speaks to people in the same way just with different preferences • and I also think learning guitar and drums is often a lot harder than learning how to rhyme, I learnt to rhyme in primary school

HIP-HOP

• hip hop is good, but I think heavier music has so much more energy, obviously it depends what mood you’re in • but in most cases, the music isn’t melodic, and you can interpret the lyrics. • at least in hop, you can listen and understand the story they’re talking about. it’s easy listening, and can have entertaining lyrics • both sides can have entertaining lyrics, and a lot of the time with metal once you know the song you can interpret the lyrics and understand the meaning • you can’t understand the lyrics and meaning of a lot of songs it doesn’t necessarily mean it’s bad • but it seems rediculous having to study a song to know what the words are even hinging upon. in hip hop, it’s more spoken word, so it’s pretty much poetry. it’s much funner to listen to. see what people have to say, rather than someone torturing their tonsils to make a sound which sounds like a pig squeeling. • why does the whole following seem to dress in all black too? what’s up with that? • it’s obviously a lot more complex than hip hop, multiple instruments and timings, hip hop is pretty much just talking over background music, so much less talent, studying it aside it’s a lot more interesting to listen to • the same could be said about hip hop, why do they talk like that and wear flatpeaks all the time? • it’s just part of the music scene

this design is one of my favoured out the initial designs. we used the circular shape to help represent the idea of vinyl, emphasising on the topic of discussion being music. I also like how the text faces each other, and sits either side of the line which divides not only the argument, but the design too. This also gives a ying/yang effect. There are other elements in the design which are meant to be representative of vinyl. Such as the title which uses a transparency with the words subracted from it. This is to represent the label of a vinyl, while the 2 dashed lines surrounding the text represent the BPM dots found on turntables.

hip hop is good, but I think heavier music has so much more energy, obviously it depends what mood you’re in.both sides can have entertaining lyrics, and a lot of the time with metal once you know the song you can interpret the lyrics and understand the meaning. you can’t understand the lyrics and meaning of a lot of songs it doesn’t necessarily mean it’s bad it’s obviously a lot more complex than hip hop, multiple instruments and timings, hip hop is pretty much just talking over background music, so much less talent, studying it aside it’s a lot more interesting to listen to. the same could be said about hip hop, why do they talk like that and wear flatpeaks all the time? it’s just part of the music scene. same as people wearing black, just because a lot of people do it, doesn’t mean everyone does, most people I know who are into metal either never wore black or grew out of it years ago, it’s only the narrow minded people who can’t appreciate anything else still wear it. I fully respect the lyricism and the origins of hip hop, you can obviously tell it’s from the heart and tells a deep story a lot of the time, but people seem to think that doesn’t happen in heavier music, it comes from the same kind of place as hip hop just sounds a lot different, it speaks to people in the same way just with different preferences and I also think learning guitar and drums is often a lot harder than learning how to rhyme, I learnt to rhyme in primary school.

FURTHER INITIAL DESIGNS

This design used a lot of different elements which made this probably the most succesful design, and created influence on the later designs.

FURTHER INITIAL DESIGNS

Using overlays helped percieve conflict and dominance, whilst also using other elements from earlier designs such as the ying/yang effect of the text. The shapes used to fill the sqaure also convey certain ideas. For example, the circles can be felt to represent a CD/Vinyl, and also the combination of the central circle with the diagonal line can give the idea of a halfway line of a football pitch where a game kicks off (with each side of the argument either side).

“I learnt to rhyme in primary school”

P HI

P HO

“someone torturing their tonsils to make a sound which sounds like a pig squeeling”

CK RO

hip hop is good, but I think heavier music has so much more energy, obviously it depends what mood you’re in. both sides can have entertaining lyrics, and a lot of the time with metal once you know the song you can interpret the lyrics and understand the meaning. you can’t understand the lyrics and meaning of a lot of songs it doesn’t necessarily mean it’s bad it’s obviously a lot more complex than hip hop, multiple instruments and timings, hip hop is pretty much just talking over background music, so much less talent, studying it aside it’s a lot more interesting to listen to. the same could be said about hip hop, why do they talk like that and wear flatpeaks all the time? it’s just part of the music scene. same as people wearing black, just because a lot of people do it, doesn’t mean everyone does, most people I know who are into metal either never wore black or grew out of it years ago, it’s only the narrow minded people who can’t appreciate anything else still wear it. I fully respect the lyricism and the origins of hip hop, you can obviously tell it’s from the heart and tells a deep story a lot of the time, but people seem to think that doesn’t happen in heavier music, it comes from the same kind of place as hip hop just sounds a lot different, it speaks to people in the same way just with different preferences and I also think learning guitar and drums is often a lot harder than learning how to rhyme, I learnt to rhyme in primary school.

TILED ARGUMENT NOTES

THESE ARE SOME NOTES I MADE BEFORE CREATING MY TILED ARGUMENTS, LOOKING AT THE LAYOUT OF MY SQAURES, AND IDEAS FOR THE OVERALL AESTHETIC OF MY DESIGN.

DURING THIS PROJECT, I BECAME AWARE OF THE INTERACTIVE DESIGN AGENCY AREA 17. THE NEW YORK BASED DESIGN AGENCY SPECIALISES IN DESIGN, TECHNOLOGY AND BRANDING, WORKING FOR A LOT OF HIGH PROFILE CLIENTS. THE AGENCY HAS A VERY NICE BRANDING BEHIND THEMSELVES, AND WHAT I PARTICULALRLY LIKED WAS THEIR CONSISTANT RED LINE WHICH COVERS EACH PAGE. THIS 45 DEGREE ANGLE INSPIRED ME TO INCLUDE 45 DEGREE ANGLES IN MY DESIGNS, TO REPRESENT THE IDEA OF THE 45 RPM A VINYL PLAYS AT, AND ALSO AS AN AID TO HELP LINK MY TILES TOGETHER.

INFLUENTIAL ARTIST REFERENCE

AS MY IMAGE/TEXT FOR MY DESIGN, I WANTED TO EXPERIMENT WITH THE USE OF A VINYL TO DIRECTLY RELATE TO MY THEME. AS YOU WEREN’T ALLOWED TO USE AN IMAGE WHICH COULD BE IDENTIFIABLE, I PLAYED AROUND WITH A SCAN OF A RECORD I HAD TAKEN TO SEE HOW I COULD UTILISE IT. FROM LEFT TO RIGHT - A CLIPPING OF THE ORIGINAL SCAN UN EDITED - TAKEN INTO PHOTOSHOP WITH THE CONTRAST BOOSTED TO REVEAL GRAIN - TAKEN INTO PHOTOSHOP AND EDITED TO LOOK FADED - BITMAPPED AND PUT INTO A HALFTONE EFFECT. THE MOST SUCCESFUL USE OF THE SCAN.

TEXTURE/ IMAGE DEVELOPMENT

As part of the brief, we had to collect 10 more quotes in favour of our side of the argument which could be used in our tiled designs. This a collection of quotes I sourced from asking people, and looking through a UK Hip Hop based magazine ‘Bonafide’. The quotes in red are the ones which I favoured most and used within my designs.

“HARD beats crafted from a hard work ethic and poetic vignettes of the everyday (Easily identifiable by any of us who’ve had to re-use a tea bag or light up off the cooker” - ricky kershaw - Bonafide magazine - issue 4 - jehst interview “Hip Hop is understood all over the world” Jehst interview” - Jehst - BONAfide magazine - issue 4 - Jehst interview “Hip hop is all about what you do with what you got” - Jehst - BONAfide magazine - issue 4 - Jehst interview “The less we support each other, the quicker we destroy our own industry” - Verb T BONAfide magazine - issue 4 - Jehst interview “(UK HIP hop, proper underground hip hop), is non-manufactured music. I like to call it ‘heart on sleeve’ music” - Micall Parknsun BONAfide magazine - issue 4 - Jehst interview “Broke people listen to independant hip hop / broke people make independant hip

RELEVANT SUPPORTING QUOTES

hop. Everyones broken and depressed (but that’s what brings the scene together” Jon phonics - BONAfide magazine - issue 4 - Jehst interview “Hip hop is music which is suitable for all situations. Whether it’s jamming at a party, or just walking to the shops” - Housemate “It’s changed the whole idea of poetry” member of the public “It’s urban communication, not only from the lyricism, but also the beats that support it” - member of the public “It’s so much more than picking up a guitar and getting lessons. It’s a lifestyle and if you don’t fit it then you’re not it...” - member of the public

THIS WAS MY FIRST INITIAL DESIGN FOR MY TILED ARGUMENT. WITH THE INFLUENCE FROM AREA 17, I’VE USED LINES WITH 45 DEGREE ANGLES TO HELP GUIDE THE PAGE.

INITIAL TILED DESIGN

I LIKED HOW THE PAGE FLOWED, AND LEFT A SUITABLE AMMOUNT OF SPACE TO LET THE DESIGN BREATHE. HOWEVER, THE DESIGN ALSO FEELS QUITE MINIMAL, AND DOESN’T PORTRAY THE IDEA OF AN ARGUMENT AS MUCH AS I INTENDED.

P H VS

“HIP HOP IS ALL ABOUT WHAT YOU DO WITH WHAT YOU GOT”

OVERALL, I STILL REALLY LIKE THIS DESIGN, HOWEVER, IT DIDN’T FULLFILL MY INTENTIONS. HOWEVER, THERE ARE A LOT OF ELEMENTS IN THIS DESIGN WHICH BECAME AN

but in most

hip hop is good, but I think heavier music has so much more energy, obviously it cases, the depends what mood you’re in. both sides can have entertaining lyrics, and a lot of the time with metal once you music isn’t know the song you can interpret the lyrics and understand the meaning. melodic, and you you can’t understand the lyrics and meaning of a lot of songs it doesn’t necessarily mean it’s bad can’t interpret it’s obviously a lot more complex than hip hop, multiple instruments and the lyrics. at least timings, hip hop is pretty much just talking over background music, so much less talent, studying it aside it’s a lot more interesting to in hop, you can listen listen to. and understand the story the same could be said about hip hop, why do they talk like that they’re talking about. it’s and wear flatpeaks all the time? it’s just part of the music scene. easy listening, and can have same as people wearing black, just because a lot of people entertaining lyrics. do it, doesn’t mean everyone does, most people I know who are into metal either never wore black or grew out of but it seems rediculous having it years ago, it’s only the narrow minded people who to study a song to know what the can’t appreciate anything else still wear it. I fully respect the lyricism and the origins of words are even hinging upon. in hip hip hop, you can obviously tell it’s from the hop, it’s more spoken word, so it’s heart and tells a deep story a lot of the time, but people seem to think that doesn’t pretty much poetry. it’s much funner to happen in heavier music, it comes from listen to. see what people have to say, the same kind of place as hip hop just sounds a lot different, it speaks to rather than someone torturing their tonsils people in the same way just with to make a sound which sounds like a pig different preferences and I also squeeling. think learning guitar and drums is often a lot harder than why does the whole following seem to dress in all learning how to rhyme, I black too? what’s up with that? learnt to rhyme in primary school. i don’t think it is less talent though, there’s a

R OCK

ROCK

“HIP HOP IS ALL ABOUT WHAT YOU DO WITH WHAT YOU GOT” but in most

level of lyricism, and the selection of words and content in each song. the majority of people who rap are from poor and deprived backgrounds. having come from

hip hop is good, but I think heavier music has so much more energy, obviously it being disobedient at school, and through the culture which cases, the depends what mood you’re in. separated them from the more talented in academic areas, have risen to become self taught in something both sides can have entertaining lyrics, and a lot of the time with metal once you music isn’twhich a lot of people look up to. know the song you can interpret the lyrics and understand the meaning. as for the flat melodic, peaks, in the USand that isyou probably true, you can’t understand the lyrics and meaning of a lot of songs it doesn’t but british hip hop scene, I wouldn’t say that statement necessarily mean it’s bad is relevant. can’t interpret it’s obviously a lot more complex than hip hop, multiple instruments and the lyrics. at least timings, hip hop is pretty much just talking over background music, so much less talent, studying it aside it’s a lot more interesting to in hop, you can listen listen to. and understand the story the same could be said about hip hop, why do they talk like that they’re talking about. it’s and wear flatpeaks all the time? it’s just part of the music scene. easy listening, and can have same as people wearing black, just because a lot of people entertaining lyrics. do it, doesn’t mean everyone does, most people I know who are into metal either never wore black or grew out of but it seems rediculous having it years ago, it’s only the narrow minded people who to study a song to know what the can’t appreciate anything else still wear it. I fully respect the lyricism and the origins of words are even hinging upon. in hip hip hop, you can obviously tell it’s from the hop, it’s more spoken word, so it’s heart and tells a deep story a lot of the time, but people seem to think that doesn’t pretty much poetry. it’s much funner to happen in heavier music, it comes from listen to. see what people have to say, the same kind of place as hip hop just sounds a lot different, it speaks to rather than someone torturing their tonsils people in the same way just with to make a sound which sounds like a pig different preferences and I also squeeling. think learning guitar and drums is often a lot harder than why does the whole following seem to dress in all learning how to rhyme, I black too? what’s up with that? learnt to rhyme in primary school. i don’t think it is less talent though, there’s a

HIP HOP

ROCK

HIP HOP

“HIP HOP IS ALL ABOUT WHAT YOU DO WITH WHAT YOU GOT”

level of lyricism, and the selection of words and content in each song. the majority of people who rap are from poor and deprived backgrounds. having come from being disobedient at school, and through the culture which separated them from the more talented in academic areas, have risen to become self taught in something which a lot of people look up to. as for the flat peaks, in the US that is probably true, but british hip hop scene, I wouldn’t say that statementbut in most is relevant. hip hop is good, but I think heavier music has so much more energy, obviously it cases, the depends what mood you’re in. both sides can have entertaining lyrics, and a lot of the time with metal once you music isn’t know the song you can interpret the lyrics and understand the meaning. melodic, and you you can’t understand the lyrics and meaning of a lot of songs it doesn’t necessarily mean it’s bad can’t interpret it’s obviously a lot more complex than hip hop, multiple instruments and the lyrics. at least timings, hip hop is pretty much just talking over background music, so much less talent, studying it aside it’s a lot more interesting to in hop, you can listen listen to. and understand the story the same could be said about hip hop, why do they talk like that they’re talking about. it’s and wear flatpeaks all the time? it’s just part of the music scene. easy listening, and can have same as people wearing black, just because a lot of people entertaining lyrics.

THIS WAS MY SECOND INITIAL DESIGN USING TILES, EXPERIMENTING WITH THE USE OF THE TILES LAYED OUT CONSECUTIVELY, CREATING A BANNER LIKE LAYOUT.

INITIAL TILED DESIGN

IN THIS IMAGE, I’VE USED THE HALFTONE texture as the background to give a better correlation to my subject, and also to give a stronger aesthetic. This also works suitably with my choice of only using black and white. I used circles to support the sense of Vinyl’s and Cd’s in relation to the theme, with my side of the argument sitting in the larger white circles which are bold as opposed to the black cir cles which support the other side of the argument, I chose to continue to develop this idea as I thought it had the most potential for development.

HIP HOP IS ALL Hip Hop is good,YOU but I think ABOUT WHAT heavier music has much more energy, DO WITHsoobviously WHAT it depends what mood you’re YOU’VE GOT in.

LL YOU AT

JEHST

Hip Hop is good, but I think heavier music has so much more energy, obviously it depends what mood you’re in.

But in most cases, the music isn’t melodic, and you can’t interpret the lyrics. At least in hop, you can listen and understand the story they’re talking about. It’s easy listening, and can have entertaining lyrics. It seems ridiculous having to study a song to know what the words are even hinging upon. In Hip Hop, it’s more spoken word, so it’s essentially poetry to a beat. It’s much more entertaining, and easy to listen to. Listen to what people have to say, rather than someone torturing their tonsils to make a sound that sounds like a pig squealing. Why does the whole following seem to dress in all black too? What’s up with that?

I don’t think it is less talent though, there’s an insane level of lyricism, with a huge variety in the selection of words and content in each song. The majority of people who rap are from poor and deprived backgrounds. Typically, rappers (MC’s) come from growing up and being disobedient at school Then through the culture which separated them from the more talented in academic areas, they have risen to become self taught in something which a lot of people look up to. As for the flat peaks, in the US that is probably true, but British Hip Hop scene, I wouldn’t say that statement is relevant.

It’s obviously a lot more complex than hip hop, multiple instruments and timings, hip hop is pretty much just talking over background music, so much less talent, studying it aside it’s a lot more interesting to listen to. The same could be said about Hip Hop, why do they talk like that and wear flat peaks all the time? Its just part of the music scene.

I don’t think it is less talent though, there’s an insane level of lyricism, with a huge variety in the selection of words and content in each song. The majority of eople who rap are from poor and deprived grounds. Typically, rappers (MC’s) come from wing up and being disobedient at school Then gh the culture which separated them from the e talented in academic areas, they have risen ecome self taught in something which a lot of people look up to.

bviously a complex than tiple instruments p hop is pretty much background music, so studying it aside it’s a esting to listen to.

e said about Hip Hop, like that and wear flat all the time?

rt of the music cene.

I fully respect the lyricism and the origins of Hip Hop, you can obviously tell it’s from the heart and tells a deep story a lot of the time, but people seem to think that doesn’t happen in heavier music, it comes from the same kind of place as Hip Hop just sounds a lot different.

I don’t think it is less talent though, there’s an insane level of lyricism, with a huge variety in the selection of words and content in each song. The majority of people who rap are from poor and deprived backgrounds. Typically, rappers (MC’s) come from growing up and being disobedient at school Then through the culture which separated them from the more talented in academic areas, they have risen to become self taught in something which a lot of people look up to. I don’t look at metal with a negative point of view, it’s just I find it difficult to understand how it can appeal to people when there’s no particular rhythm or melody.

I don’t look at metal with a negative point of view, it’s just I find it difficult to understand how it can appeal to people when there’s no particular rhythm or melody.

JEHST

VS ROCK

As for the flat peaks, in the US that is probably true, but British Hip Hop scene, I wouldn’t say that statement is relevant.

It’s obviously a lot more complex than hip hop, multiple instruments and timings, hip hop is pretty much just talking over background music, so much less talent, studying it aside it’s a lot more interesting to listen to. Hip Hop is The same could be said Hip Hop, good,about but I think why do they talk like that and wear heavier music hasflat peaks all the time? so much more energy, obviously it depends mood you’re Its just partwhat of the music scene. in.

HIP HOP

HIP HOP IS ALL ABOUT WHAT YOU DO WITH WHAT YOU’VE GOT

As for the flat peaks, in the US that is probably true, but British Hip Hop scene, I wouldn’t say that statement is relevant.

HIP HOP

p bac gro throu mo to b

VS ROCK

Why does the whole following seem to dress in all black too? What’s up with that?

It’s lot mor hip hop, m and timings, h just talking ove much less talen lot more int

The same could

FINAL DEVELOPMENT NOTES THIS IS A brainstorm looking into the elements of my design which I considered for the progression towards my final design.

THIS WAS my first edit of my initial design. This still uses a similar aesthetic to my original 4 panel design, but includes some new design features which create a more interesting image. firstly, I changed the layout of the title, encasing it within a set of lines which use 45 degree angles. from doing this, I then added detailing of an angle to emphasise the point of the angle. Although not directly relatable within first glance, it’s a subtle feature which some people may understand, but doesn’t ruin the design if they don’t. In this set of lines, i’ve also added a new quote which lies on a colour overlay which adds more visual attributes to the design.

FINAL DESIGN DEVELOPMENT

Another overlay features on the original quote on the left hand side. this uses the shape of a 45 degree angle and helps empahsis the use of this angle. finally, i edited the text of the argument into circles which make the text fit into the design much more suitably, with some subtle adjustments to the circles themselves, such as extracting the center to cater for a quote, and inner circles which help represent a vinyl.

ent in each song cont . nd ng disobedient a The m i sa ts rd d be become se choo ajor wo p an risen to lf ta l T u ve ug h ha Hop scen Hip e, I sh w iti

vier mu he a si nk depends w c

ifcult to und it d e nd ular rhythm or rs m tic

ent in each song cont .T and g disobedient at he m s ds d bein r become se choo ajor o o t n n w p a rise lf ta l T u ve ug h ha ip Hop scene H ,Iw h s iti

the hear from eav t and it’s in h ier m te ell ppen diferent usic ll . , a lot sa

ey ’re talking abou ry th t. I sto n Hip Hop, it’s m t’s ea the on. I ore s nd g up sp y li have to say, ra ta ople the oke gin in at pe rt ha h w

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you can obvio op, us l p H ink that do Hi to th op just esn’t y t sou h m ip H nd H

, you ca n l i s t en a in hop ast nd t le ow what the words .A are unde n ics to k ev to listen to. L en rs e a sy is ng so , and ike a pig sque ten t h l o alin g ds in g. un so

t nts and imings, hi me to listen t p h tru sting o. op ns tere al k i e i e in o they t like that r d an hy

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But in mo st c ase have ent erta s, th ini em essentia ng lly l torturin poet y r gt he y ir

’s an insane , there l ugh ived backgrou evel o nds f ly pr tho nt d de hem from th . Typ ric ic ted t ale an e or para t of people loo mo al re k lo se a , in the US t up t ha ich eaks t p ement is rele t i va t ta

ge variety in the a hu C’s) come fr select om ith (M gr ion , w ers p e m d a i c area owin of ism , rap ed in ac s, t t ly he g len y ta ably true, bu tB o. prob r s . nt

WHY DOES THE WHOLE FOLLOWING SEEM TO DRESS IN ALL BLACK TOO? WHAT’S UP WITH THAT?

ep d e es s a com it

Hip Ho energ p you’r y

n d ca , an ing , so n ste ord one w me n so n

But in mo st c ase have ent erta s, th ini em essentia ng lly l torturin poet y r gt he y ir

ey ’re talking abou ry th t. It sto he . In Hip Hop, it’s mo ’s ea t n o sy d p r es u n li g have to say, ra p ta ople the oke gin in at pe rt ha h w

t nts and imings, hi me p o l t i s t e n to. hop tru sting ns tere al k i e i e in o they t like that r d an hy

st talking ove uch ju rb ac k t peaks al

“HARD BEATS CRAFTED FROM A HARD WORK ETHIC AND POETIC VIGNETTES OF THE EVERYDAY, EASILY IDENTIFIABLE BY ANY OF US WHO WHY DOES THE WHOLE FOLLOWING SEEM TO DRESS IN ALL BLACK TOO? WHAT’S UP WITH THAT?

, you can list e in hop n and ast t le ow what the words un .A a n de r e ics ok sy to listen to. Lis even rs yr n g t d ea ten h so an a pig sque alin to g, ds like in g. un so

ifcult to und it d e nd ular rhythm or rs m c ti

vier mu he a si nk depends w c

of view, it’s jus int t po en there’s no p I f ar h w

JEHST

ic, and you can’t in elod terp ’t m ulous h a c r v e i n g t s ridi isn t o ic seem stu the uch more us t l dy . It’s m en s. I t eat a ric a b to make a sound ertai tha n to sils n t to

I fully re s story a pect l from t ot of t he s

m and the o icis , but pe rigins op lyr e o he e tim ind of pla le se f ce e th e k as am

ep es om

l with a nega eta ti t m ppeal to people ve a

nd ta lody. e

I don’t lo how it ok a ca n

VS ROCK ym

, you can l i s t e in hop n an ast du t le what the words nd .A a now r e e ics ok sy to listen to. Lis even rs yr n g t d ea ten h so an a pig sque alin to g, ds like in g. un so

HIP HOP

“HIP HOP IS ALL ABOUT WHAT YOU DO WITH WHAT YOU’VE GOT”

I fully re s story a pect l from t ot of t he s

the hear from eav t and it’s in h ier m te ell ppen diferent usic ll . , a lot sa

It’s obvio u so much sly a l l The sam ess t ot re a e Its just cou le pa l rt

m s so uch m ha t m o o d o ha

st talking ove uch ju rb ty m ac ret k eaks all t p t a sp he ar f tim e w d

sic,

m and the o icis , but pe rigins op lyr e o he e tim ind of pla le se f ce e th e k as am

d, but I t h g oo is bviously i it , o in. e

d un ro

you can obvio op, us l p H ink that do Hi to th op just esn’t y t sou h m ip H nd H

m s so uch m ha t m o o d o ha

ep d e es s a com it

of view, it’s jus int t po en there’s no p I f ar h w

It’s obvio u so much sly a l l The sam ess t ot a e Its just cou le pa l rt

han hip h o p plex t om it aside it’s , mul ying ec a t or tud out Hip H lot m ipl m nt, s said ab op o be music scene. , w d th e of

ey ’re talking abou ry th t. It sto he . In Hip Hop, it’s mo ’s ea t n o sy d p r es u n li g have to say, ra p ta ople the oke gin in at pe rt ha h w

ge variety in the a hu C’s) come fr select om ith (M g ion , w pers ademic are rowi of ism , rap ed in ac n as, th g ly ent ey l ta ably true, bu tB o. prob r s . nt

sic,

I don’t lo how it ok a ca n

l with a nega eta ti t m ppeal to people ve a

I fully re s story a pect l from t ot of t he s

m and the o icis , but pe rigins op lyr e o he e tim ind of pla le se f ce e th e k as am

ca n nd g, a n i n , so ste ord one w me n o s n

nd ou gr e?

VS ROCK

“HARD BEATS CRAFTED FROM A HARD WORK ETHIC AND POETIC VIGNETTES I don’t th i nk e l p it o who rap OF THE EVERYDAY, EASILY pe are is le h of roug the cultu from ss t IDENTIFIABLE BY ANY OF US WHO ity n th re w p someth o HAVE HAD TO RE-USE A TEA BAG OR he n in hic ti As for t g wh h he LIGHT UP OFF OF THE COOKER” n’t d l f say tha a ou nd ta lody. e

ic, and you can’t in elod t e ’t m culous having rpret s ridi isn t o em ic stu the us It se t. It’s much more e l dy nt s. ea a ric a b to make a sound ertai tha n to sils n t to

LL YOU AT ”

HIP HOP

WHY DOES THE WHOLE FOLLOWING SEEM TO DRESS IN ALL BLACK TOO? WHAT’S UP WITH THAT?

han hip ho p plex t om ing it aside it’s , mul y ec a t or tud out Hip H lot m ipl m nt, s said ab op o be music scene. , w d th e of

JEHST

d, but I t h g oo is bviously i it , o in. e

Hip Ho energ p you’r y

But in mo st c ase have ent erta s, th ini em essentia ng lly l torturin poet y r gt he y ir

ic, and you can’t in elod te ’t m culous having rpret s ridi isn to s t em ic tud he l us It se t. It’s much more e ya nt s. ea ric a b to make a sound ertai tha n to sils n t to

“HIP HOP IS ALL ABOUT WHAT YOU DO WITH WHAT YOU’VE GOT”

ca n nd g, a nin , so ste ord one w me n so n

I don’t th in who rap k it is are le the cultu from ss t r someth e wh po in ic As for t g wh h he say tha fa ts

e op l pe h of roug ity n th he n ti ’t ldn ou

’s an ins e a n , there l ugh ived backgrou evel o nds f ly pr tho . nt d de them from th Typi ric ale r an rated e c o pa t of people loo mo al re k se a lo , in the US t up t ha ich eaks t p ement is rele t i va t ta

m s so uch m ha t m o o d o ha

Hip Ho energ p you’r y

d, but I t h g oo is bviously i it , o in. e

you can obvi op, p H ink that do Hi to th op just es sou m ip H n H

THIS WAS my second development of my initial design, Still using 4 panels to construct the design. In this design, I used a different framing for the text, which put more emphasis on the idea of the 45 degree angle. I really liked how this worked out, however, After printing, I noticed the quote underneath the title didn’t show clear enough. And with the set up of the stripes in the background, there wasn’t a way i could work out to still have both included.

FINAL DESIGN DEVELOPMENT

Because of this, I developed this idea further to retain the framing of the title, whilst also including a colour overlay in the background, and increasing the clarity of the quote.

e op l pe h of roug ity n th he n ti ’t ldn ou

ent in each song cont . nd ng disobedient a The m i sa ts rd d be become se choo ajor wo p an risen to lf ta l T u ve ug h ha Hop scen Hip e, I sh w iti

vier mu he a si nk depends w c

It’s obvio u so much sly a l l The sam ess t ot a e Its just cou le pa l rt

ifcult to und it d e nd ular rhythm or rs m tic

sic,

the hear from eav t and it’s in h ier m te ell ppen diferent usic ll . , a lot sa

st talking ove uch ju rb ty m ac ret k at peaks all the sp ar f tim we d

I don’t lo how it ok a ca n

“HARD BEATS CRAFTED FROM A HARD WORD ETHIC AND POETIC VIGNETTES OF THE EVERYDAY, EASILY IDENTIFIABLE BY ANY OF US WHO HAVE HAD TO RE-USE A TEA BAG OR LIGHT UP OFF OF THE COOKER”

you can obvio op, us l p H ink that do Hi to th op just esn’t y t sou h m ip H nd H

nd ou gr e?

I fully re s story a pect l from t ot of t he s

l with a nega eta ti t m ppeal to people ve a

nd ta lody. e

ep d e es s a com it

m and the o icis , but pe rigins op lyr e o he e tim ind of pla le se f ce e th e k as am

, you can list en a in hop ast nd t le ow what the words .A are unde n ics to k ev to listen to. L en rs e a sy is ng so , and ike a pig sque ten t h l o alin g ds in g. un so

JEHST

HIP HOP

WHY DOES THE WHOLE FOLLOWING SEEM TO DRESS IN ALL BLACK TOO? WHAT’S UP WITH THAT?

han hip ho p plex t om ing it aside it’s , mul y ec a t or tud out Hip H lot m ipl m nt, s said ab op o be music scene. , w d th e of

ey ’re talking abou ry th t. I sto n Hip Hop, it’s m t’s ea the on. I ore s nd g up sp y li have to say, ra ta ople the oke gin in at pe rt ha h w

But in mo st c ase have ent erta s, th ini em essentia ng lly l torturin poet y r gt he y ir

of view, it’s jus int t po en there’s no p I f ar h w

ca n nd g, a nin d, so r e wo meon n so n

ge variety in the se a hu come from lecti ith (MC’s) on g , w pers ademic are rowi of ism , rap ed in ac n as, th g ly ent ey l ta ably true, bu tB o. prob r s . nt

ste

ic, and you can’t in elod te ’t m culous having rpret s ridi isn to s t em ic t u d he l us It se t. It’s much more e ya nt s. ea ric a b to make a sound ertai tha n to sils n t to

“HIP HOP IS ALL ABOUT WHAT YOU DO WITH WHAT YOU’VE GOT”

I don’t th in who rap k it is are le the cultu from ss t r someth e wh po in ic As for t g wh h he say tha fa ts

’s an insane , there l ugh ived backgrou evel o nds f ly pr tho . nt d de them from th Typi ric ale r an rated e c o pa t of people loo mo al re k se a lo , in the US t up t ha ich eaks t p ement is rele t i va t ta

m s so uch m ha t m o o d o ha

Hip Ho energ p you’r y

d, but I t h g oo is bviously i it , o in. e

t nts and imings, hi me to listen t p h tru sting o. op ns tere al k i e i e in o they t like that r d an hy

’s an insan e , there l ugh ived backgrou evel o nd f ly pr tho s nt d de hem from th . Typ ric ic ted t ale an e or para of people loo mo al re k se a lot n the US t up t ,i ha ich eaks t p ement is rele t i va t ta

m s so uch m ha t m o o d o ha

ROCK 45

Hip Ho energ p you’r y

d, but I t h g oo is bviously i it , o in. e

HIP HOP

on’t th in ho rap k it is are le e cultu from ss t re w po meth ing hich for th wh e y tha fa ts

vier mu he a si nk depends w c

ent in each song cont .T and eing disobedient at he m s sch b a rd

ey ’re talking abou ry th t. I sto n Hip Hop, it’s m t’s ea I he . t on ore sy nd g up e t o v a s a a h y t , rat spok li ople gin he in at pe rt e ha h w

sic,

It’s so Th I ts

a we

st talking

uch ju

t peaks all th r fa e

ove rb ac k tim

nd ou gr e?

t ret sp

ifcult to und it d e nd ular rhythm or rs m tic

m s so uch m ha t m o o d o ha

ey ’re talking abou ry th t. I sto n Hip Hop, it’s m t’s ea I he . t n o ore s d p u n sp y li g have to say, ra ta ople the oke gin in at pe rt ha h w

WHY DOES THE WHOLE FOLLOWING SEEM TO DRESS IN ALL BLACK TOO? WHAT’S UP WITH THAT?

, you can list e in hop n a ast nd t le ow what the words un .A a n de r e ics ok sy to listen to. Lis even rs yr n g t d ea ten h so an a pig sque alin to g, ds like in g. un so

ge v a hu C’s ith (M , w ers p ism , rap ed in ac ly ent l ta ab o. prob s . nt

the hear from eav t and it’s in h ier m te ell ppen diferent usic ll . , a lot sa

ROCK

But in mo st c as THE WHOLE DOES have enWHY tert es, th ai e m TO DRESS essenFOLLOWING tially ningSEEM poBLACKly TOO? WHAT’S ALL tortuIN et ring ry thUP eir WITH THAT?

timings , hip o li s t e n t o hop lk like t . i hat an

“HARD BEATS CRAFTED FROM A HARD WORD ETHIC AND n POETIC VIGNETTES , and ca g n i o s n OF THE EVERYDAY, EASILY , ste ord ne IDENTIFIABLE BY ANY OF USn w someo n WHO HAVE HAD TO RE-USE A TEA BAG OR LIGHT UP OFF OF THE COOKER”

Bu t in mo 45 st c ase have ent erta s, th ini em essentia ng lly l torturin poet y r gt he y ir

ca n nd g, a n i n , so ste ord one w me n o s n

, you can list en in hop a ast n du t le what the word s .A a now re e nde ics ok r to listen to. L v yr n g t e a sy i s e en s d t h n so an a pig sque alin to g, ds like in g. un so

of view, it’s jus int t po en there’s no p I f ar h w

you can obvio op, us l p H ink that do Hi to th op just esn’t y t sou h m ip H nd H

JEHST

vier mu he a si nk depends w c

JEHST

ic, and you can’t in elod terp ’t m culous hav re i n g s ridi isn to s t th em ic t ud e l us It se t. It’s much more e ya nt s. ea ric a b to make a sound ertai tha n to sils n t to

l with a nega eta ti t m ppeal to people ve a

m and the o icis , but pe rigins op lyr e o he e tim ind of pla le se f ce e th e k as am

ep d e es s a com it

I fully re s story a pect l from t ot of t he s

I don’t lo how it ok a ca n

ic, and you can’t in elod terp ’t m culous ha r v e i n g s ridi isn to s t th em ic t ud e l us It se t. It’s much more e y nt a s. e e b r ta a ric a o make a sound tha in to sils t n t to

“HIP HOP IS ALL ABOUT WHAT YOU “HIPDOHOP IS ALL WITH WHAT ABOUTYOU’VE WHAT YOU GOT” DO WITH WHAT YOU’VE GOT” nd ta lody. e

Hip Ho energ p you’r y

d, but I t h g oo is bviously i it , o in. e

AFTER playing around with the last development for a while to work out how i could include an overlay on the background I decided it was necessary to add another panel to allow more room for experimentation. After adding this 5th panel, I noticed it also created a few issues with the overall design which needed to be played around with, such as the width of my arguments, and the length of the title. This page shows the progression and experimentation which got me to final design. These experiments include lengthening of lines, and also the use of a monotone background. STAGE ONE

STAGE TWO

STAGE Three

FINAL DESIGN DEVELOPMENT

THIS IS My overall final, and i’m really happy with the outcome, and the way in which it has developed from the inital stage. I think the overall aesthetic of the image gives of a clear reference to music, and the way in which the texture given by the background can be comparable to the crackle of old vinyl records. I also think the way in which the argument in presented gives a clear perspective of my side of the argument and emphasises the design being in favour of my side. This is also clear in the title of the design, where the size of ‘HIP HOP’ clearly dominates the word ‘rock’.

FINAL ARGUMENT DESIGN

THIS IS the first panel in my 5 panel design. this contains a quote sourced from bonafide magazine, by uk hip hop legend, jehst. I think this panels works well on itâ&#x20AC;&#x2122;s own, and in the design, where it stands out clearly, and supports my side of the argument. I Also like how the quote works with the idea of the brief, where we worked with the argument we got, and made it as visually interesting as possible.

INDUVIDUAL PANEL DESIGNS

IN the second panel of my design, is where the argument starts. starting with the opposing side in a small and unclear circle, it then follows onto my side of the argument which is in a high contrast and larger size, making my part of the argument look stronger and more important. in this part of the conversation, Iâ&#x20AC;&#x2122;ve added a quote into the center of the ring to make the quote stand out from the rest of the body text.

INDUVIDUAL PANEL DESIGNS

THIS IS the THIRd panel and carries on from the argument from the last panel. still using size and contrast in my side of the argument to create dominance, in the center of my side, i’ve also added a ring to give the idea of CD’s/VInyl’s to tie in with the theme of the design. I’ve also used lines to connect the rings of text, to connect both sides of the conversation, and also to guide the reader across the page.

INDUVIDUAL PANEL DESIGNS

THIS IS the fourth panel. the argument finishes in this panel, finishing with a point made by me to represent me having the last word (which is associated with trying to win an argument). This panel also includes the beginning of the title, and the second quote. I think this worked out suitably, leaving the quote to work in a panel on itâ&#x20AC;&#x2122;s own. Through my development, I also managed to give the quote clarity.

INDUVIDUAL PANEL DESIGNS

THIS IS the final panel in which you can see the rest of the title, and the majority of the single red stripe which i chose to use in the final design. You can also see the subtle use of the 45 degree within the title, which i think works well. I think this was the best way to present it as it doesnâ&#x20AC;&#x2122;t distract you too much from the main text, but also helps show that the lines are at that angle for a reason, although only some people may undestand the reference.

INDUVIDUAL PANEL DESIGNS

JAMES WILLSHER CRITICAL CONSTRUCTION GRAPHIC STRUCTURE GRAPHIC DESIGN SOUTHAMPTON SOLENT