Media Tactics & Rationale: Mizzou Law Website - The Newsroom
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The Tactic
Rationale
We will add a new page to the website, and it will have a main tab, so users can get to it easily whenever they are on the Mizzou Law website. The newsroom is a journalist’s dream. It is a one-stop shop resource center. It will house all of the Mizzou Law media (i.e. press releases, blogs and social media). The newsroom will also have links to highresolution photos of all faculty members, the Mizzou Law logo, Hulston Hall, and a link to the database of faculty publications.
To increase the awareness of Mizzou Law as a prestigious law school, it needs to increase its media coverage. The newsroom will make it very simple for a reporter to develop a story about Mizzou Law.