S16 Catalog - Jaipur Living

FOR MANY COMPANIES, WORDS LIKE “EMPOWERMENT,” “AUTHENTICITY,” AND “SUSTAINABILITY” ARE LITTLE MORE THAN WINDOW DRESSING FOR MODERN CORPORATE COMMUNICATIONS. IN STARK CONTRAST, JAIPUR - A FLOURISHING GLOBAL CONCERN WITH PRODUCTS SOLD IN MORE THAN 40 COUNTRIES-WAS BUILT FROM THE GROUND UP ON THE VALUES AND IDEALS KNOWN IN BUSINESS CIRCLES TODAY AS “CORPORATE SOCIAL RESPONSIBILITY.” NAND KISHORE CHAUDHARY ESTABLISHED JAIPUR RUGS IN 1999, FOLLOWING YEARS OF CHALLENGING THE DEEPLY INGRAINED, CENTURIESOLD CLASS SYSTEM IN INDIA. BELIEVING THAT SOME OF THE MOST BEAUTIFUL RUGS IN THE WORLD WERE MADE BY THOSE WHO DID NOT HAVE THE MOST BASIC RIGHTS IN SOCIETY, HE SET ABOUT DEVELOPING A NETWORK OF ARTISANS IN CHURU, HIS VILLAGE IN THE DESERT REGION OF RAJASTHAN. OVER THE YEARS, JAIPUR RUGS HAS GROWN INTO AN AWARD-WINNING BRAND WITH A UNIQUE POINT OF VIEW AND AN EYER-EXPANDING PRODUCT ASSORTMENT THAT TODAY INCLUDES RUGS, TEXTILES, PILLOWS AND POUFS.