FMP:WANDER_Reflective_James_Iredale by jai0155

FMP: WANDER

The Ramblings of a Mad Man The Reflective Writings of a final year Graphic Design student

by James Iredale

Covering Modules: DN6032

James Iredale

Module: DN6032

WANDER Statement of Intent

What excites you about the brief? The FMP brief allows for total freedom for us as level 6’s to explore the areas of design that we are interested in. The most exciting part about this brief is that it isn’t really one - we have complete control. This gives me in particular the opportunity to explore all the elements that I want to pursue post university: UX, Advertisement, Branding and Identity and Animation.

What Prior learning can draw upon to work on this project? I think I’ll be able to draw upon many of the learnings from university and expand upon the teachings in my FMP. Animation will be key to appropriately representing the brand, but also the principles of designing for identity are vital to this project - although we haven’t covered much of this at university, my learnings from work experience (particularly last summer) will be essential.

What themes, materials, processes and research sources will you explore in the project? I obviously want to explore the process of visual identity within branding. For this, my key resource of information will come from Alina Wheelers book ‘Designing Brand Identity fifth edition’. Her teachings offer the foundations of creating a visual identity whilst also presenting the length process in its entirety. Other resources I’ll be relying on for my FMP include Marty Neumaier, A Smile in the Mind, Aaron Draplin and the Principles of UX Design.

What skills and techniques would you like to develop and use for the project? I’d like to explore the process of developing a visual identity in its entirety primarily. However, I want to develop skills and techniques like animation in after effects, the creative process of building a promotional video (script writing / storyboarding / working with additional actors). This will also be a great chance to explore product design and the workings of User Experience design and how it is then implemented across a brand and platform.

Module: DN6032

Final Major Project:

WANDER

I’m letting my mind run wild with this project! I don’t want to think that this can’t go on to be a project that I pursue and turn into an actual business so I want to get as far I can. Certainly I want to get the fundamentals of a brands identity complete: Visual Hierarchy, Logo, Color Palette, Typography and Imagery compounded into a guidelines booklet. I’d also like to get some promotional material such as a working animation as well as at least a low fidelity prototype (high if possible). The idea of creating an investment pitch document would also be great, but I don’t think this is necessarily something I’d do as part of the submission.

Examples of specific practitioners you will have to research the project. There’s no doubt that the teachings of Alina Wheeler will be key to this project. However, branding expert Chris Do with his educational platform ‘The Futur’ have released bundles of videos around the subject of branding and creating a brand identity. They have also released a video showing the process in its entirety with a small brewery and their rebranding process. Other practitioners include Aaron Draplin and Sagi Haviv for Logo design, Marty Neumaier for the Principles of branding and the resources supplied by the university and Studio Output.

Define your audience. How will you reach them/interact with them? My audience for this project will be potential customers, branding agencies and potential employment positions as well as the chance to reach investors should I want to go further with this. My best way of reaching them will be getting the product out there through various different platforms (for investors AngelInvestors is a good one), and getting it out on my social media page.

Module: DN6032

What is the scope of your ambition for the project?

WANDER Building a Brand

Starting a business is something that almost everybody dreams of at one point or another. Throughout my time at university, I have explored many different sectors that are within the design industry from photography and printing, to creating abstract animation pieces. From experimenting with these different practices, perhaps the overarching theme that I would come back to is ‘how could I implement these skills into creating a brand / brand identity’. A close friend of mine and I have been in discussion for some years now about starting up our own mobile application. Given that the final major project at university gives us the opportunity to explore what we want in our final year, I thought this would be the perfect time to take that leap and start a business. I’m looking at this in a number of different ways. Importantly however, what I will be focussing on as my final major project is creating this brand’s visual identity. There’s no doubt that with proper branding behind a company, it will help drive success. I began my research by searching for different articles that could relate to my vision, a page that could encompass all the elements needed to create a successful brand. Luckily I was able to find pretty quickly that there is an abundance of people writing about this very process. One of the first articles I found was from ‘Fresh Sparks’ - a web design company that has masterminded the rebranding of companies like Tissot and New York City Parks. The article in question is: https:// freshsparks.com/successful-brand-building-process/. The writings provide the reader with a simple breakdown of the key elements that are required when creating a brand’s visual identity. To summarise it down further, Fresh Sparks have come up with 11 key elements to think about when creating a successful brand: Brand Audience, Brand Mission Statement, Competitor Research, Key Qualities, Brand Logo (and tagline), Brand Voice, Elevator Pitch, Brand Personality, Cross Product Integration, Consistency, Being an Advocate. Throughout this final major project, I intend to cover all of these 11 aspects. However the blog posts and submitted work will focus more on the design aspects of the project rather than the business and digital marketing side of things. My proposed final outcome will be the following: A complete visual identity based on research and trial and error that includes the use of motion graphics. A brand guidelines book to showcase the design elements that will/should be used moving forward. A working prototype of the application Research begun in order to get seed investment

Module: DN6032

1. Final Major Project:

WANDER

Luckily creating brand guidelines isn’t exactly a new concept to me. I have so far created two different sets of documents, one for a start up and the other for an already very well established company. Previous ‘Brand Guidelines’ Created: Extreme Sports International / UNREEL Media - A social media orientated media network Touring Tails - Dog Walking service Although I will be using these two as templates, I feel it would be good to go a step further with this project. I think it would be better to use templates from other companies that are already established. Looking first at Nandos, we can see that they speak a lot about keeping their design consistent visually not only with their typography but how they present their signage and food photography. They do this by using a style of pattern designs as the background that are presented throughout their company material. Overtime, their logo style has developed from a ‘hand drawn’ look to more of a simplified modern look. However they have kept the hand drawn type (designed by South African sign writer Marks Salimu)

Module: DN6032

Brand Guidelines - Research

WANDER

I’ve started my research by looking at the post on Piktochart that has the 30 investment pitch decks that were made by some of the most recognised companies in the world. The post can be found using this link: https://piktochart.com/blog/ startup-pitch-decks-what-you-can-learn/. All of them include one key thing: There’s a problem, and they can offer the solution. None of the pitches that were part of my initial research are very visually appealing though, not that this is a huge problem but I would like to make an effort to make this pitch visually appealing. Using templates I made during my internship at Extreme Sports, I’ll be laying out the pitch presentations in a similar sort of way. The main areas that I want to cover within the pitch are the following: Company Introduction; Elevator Pitch; Problem / Solution; Industry Figures; Company Values; The Product; Current Progress; Expansion Plans; Forecast Projections; The Team.

Creating a Prototype - Research From previous sessions in first year, we were introduced to MarvelApp as a way of doing quick high fidelity prototyping of apps and websites. This is a really good platform that allows designers to communicate and showcase a product without having any coding language knowledge. The platforms compatible with programs like Photoshop - so importing high fidelity wiresframes and mockups will be very easy. However, I’ve also just begun using the Adobe platform XD. XD allows for very quick wireframing with existing templates and downloadable iconography readily available. The platform also has built in features suitable for designing applications - in particular the guides incorporated to help measure spacing between elements on the page. XD also provides a prototyping platform that enables screen recording set to the app pages dimensions. My only worry with using XD is creating high fidelity mockups on the platform - will the quality be as good as Photoshop?

Module: DN6032

Investment Pitch - Research

WANDER Naming the Brand

There’s a certain art to naming a brand, business or product. It’s gotta be part science and part gut instinct. When it’s done correctly, the brand’s name can lead a conversation! It should create an interest in the product or service and welcome further questions. When generating some ideas for naming a brand, it can be broken up into a six step process. What’s the purpose of your brand: To create a mobile application targeted to those moving to new cities and backpackers alike. The app will provide a safe place for people who have the same goals and interests to meet and socialise. Determine the brands criteria: Basic functionality is free Users can create events tagged to their location with the activities and events that they’re taking part in. Backed by emergency tourism info and advice, with real time communication to help guide and support the user in different situations. A space for both large and small companies to promote events to potential customers nearby. Determining a naming strategy Evergreen Connotation Names: pre-imbued with meaning and association. E.g. TrueGreen, BrightHouse, HelloFresh, Everready Coined / Invented Names: Often having no or little meaning attached to them. E.g. Xerox, Kodak, Skype, Voga Metaphorical Names: you are aligning the qualities and attributes of a person, place, or thing to communicate the brand message. E.g. Amazon, Kayak, Jaguar, Monster, Red Bull Descriptive Benefit: these types of names combine a more literal industry word with an evocative or aspirational word. E.g. JetBlue, FootJoy, PayPal, Carvana Linguistic “King” for the Brand These add an extra layer of “stickiness” to a name. They can make them more interesting, memorable and engaging for the users. E.g. Rhyming, Play on Words, Jazzy and Alliterative. Pair the brand name with Descriptor Phrases and Taglines Think of brand names as the leading actor. The tagline is the supporting actor. Many times, a name that works somewhat well excels when couples with the right supportive phrase.

Module: DN6032

2. Final Major Project:

WANDER

Choose the final winner! After narrowing down the list to about 10, 1 will gain further feedback using Google Forms and some questions. After a lot of brainstorming and note jotting, I came up with a total of 34 names, highlighting the 10 that I wanted to use for my Google Forms questionnaire. Packed, Parley, TravelLocal, TRAVELN, Advite, Travelics, Buddle, DMUNITY, Gatherly, TellMate, Helplic, PGroup, Crowdture, Findive, Travvy, Happer, Meetora, Amunity, BeTraveler, Dister, Waitrek, Tourney, UTRAVEL, Bfriend, Eventup, WANDER, Visity, Scoute, Junity, Peer, Ultravel, WeTravel, XploreMate Google Form Questions Which of these names seem most suited for a mobile app? Which of these names do you feel most represents backpackers and backpacking? Which of these names do you feel best represents a platform for group events? Which of these names do you trust the most? Which of these names do you think best represents a community? Which of these names are the most memorable to you?

Module: DN6032

Narrow down your list to the best candidates: Compare the leading names against your original brand criteria Check for domain availability Check for Social Media availability Screen the names for trademark Linguistic screening

WANDER Customer Personas

I came across the video on The Futur, a really good YouTube designer channel who specialise in branding and identity. Throughout their video series ‘Building a Brand’ as well as plenty of other video guides, they teach viewers their process of creating a visual identity. Here are my notes from what they call the discovery process - as well as how I used this information to create the personas for my brand WANDER and the Stylescapes they have influenced. Building a Brand What is a brand? According to Marty Neumeier (Author of ZAG and The Brand Gap) a brand is a person’s gut feeling about an organisation, product or company. What makes a good logo? According to Sagi Haviv it must be: 1. Appropriate for the context 2. Memorable 3. Simple and works at any scale 1st step in the Creative Process. DISCOVERY DEFINE GOALS PINPOINT CHALLENGES IDENTIFY CUSTOMERS DEFINE THE BRAND (Challenge the assumptions) Defining Goals: Creating an environment where those few drinks turn into one of the best nights can exist. A safe and comfortable space where people of the same mindset and of similar interests can meet instantly. This is not a dating app, nor a meetup app. This is a social media app that encourages being social in the real world rather than online. A further real time platform where both large and small companies can advertise promotions and talk with their existing and new customers. Identifying Customers: Profile the customer - where to find them and how to best communicate with them Customer Profiling: Create multiple of these. (Male / Female) (Professional / Student) (Rich / Poor) (Married / Single)

Module: DN6032

3. Final Major Project:

WANDER

Male or Female What are their interests? / What do they enjoy doing? How old are they? What is their Marital Status? Is this person a professional? Stay-at-home parent? Both? What’s their education / What kind of job do they do? What’s their income? What are they looking for? Remember, the brand isn’t being designed for you/me, its being designed for the customer. DEFINING A BRAND - What brands do you feel capture a similar look and feel that you’re going for? How would you describe it? Modern but not boring A design that can be used as an icon Something that can reflect the brand ideals and visions Trendy (or ahead of the trend) Something that can communicate a sense of welcoming (i.e. Adventurous Writing a Creative Brief: What is it? High level overview of the entire project including aspects from the discovery session like: The Client Goals; Design Challenges; User Profiles; Brand Attributes; Creative Parameters. These are then used to work on the deliverables. Reliable: This is a professionally run app based experience, whether that be from a user posted event, rep posted event or company posted event. The back team of the company are there to ensure that it is a safe environment with on hand advice should they need it. Welcoming: Customer service; Free Adventurous: Those spontaneous nights out that always turn out to be the best Gender neutral, corporate, modern / trendy

Module: DN6032

Primary Customer Profile / Secondary Ideal Customer Profile

WANDER

What is a stylescape? Collections of images, textures and typography curated to create a look and feel. Similar to a mood board but taken a step forward, arranged in a way that makes sense and completely edited (every item). It creates a single visual idea and sets the direction for the design to continue.

Using the teachings from this video, I thought it would be a good practice for me to create my own personas. I knew that the platform was going to be split up into 2 main sectors of commercial activity. One would be the platform targeting B2C (Business to Consumer) through a subscription model. The other would be focused on B2B (Business to Business) through hosting the hosting platform, enabling them to sell tickets and various advertisements and promotions based on a users activity. In total, I created 5 customer personas. Jakob, a recently graduated student who’s just about to embark on his travels around the world (B2C). Kylee, an experienced backpacker and travel blogger who’s looking to keep her travels going for as long as she can (B2C). Aiden, a city worker who’s always looking to party! (B2C). Mikaela, a bar and restaurant owner looking to acquire new customers to help her small business thrive (B2B). And finally Elliott, a marketing manager for a sporting events company who’s looking to further push his athletes and talents media presence through various live events (B2B).

Module: DN6032

Researching Competitors: See what designs they have gone for. Use for reference. See What trends are going on in design at the moment

WANDER Logo Design

The entire process of designing a logo has been a real journey! The entire process is lengthy and certainly not what you would imagine when youâ&#x20AC;&#x2122;re first introduced to the concept of designing a logo. I think it says a lot more when you donâ&#x20AC;&#x2122;t think of it as designing a logo, but rather creating an identity mark! The below picture really summarises the journey that the WANDER logo has been through.

GET LOST

Before starting any form of designs, and evaluating the personas and stylescapes that I was going for. After getting feedback from everyone that I had sent the form out to, I decided to go for a combination of about 60% of Stylescape 3 (a bright and more traditional focus of the term Wanderlust) and 40% of Stylescape 2 (a playful abstract style focussed on socialites and hipsters). From these two directions, I created a moodboard that would best represent the brands identity including color palette, ideas for logo design, app mockups, contemporary style images and travel images.

Module: DN6032

4. Final Major Project:

WANDER

Whilst playing around with concepts I chose a few that I wanted to develop further. Initially, I wasn’t thinking very seriously about a mascot style logo design but rather a pictorial or abstract mark instead. I took the drafts from my sketchbook into illustrator and began to play around with them, before exporting them into my FMP presentation. After taking a break from the logo mark to focus more on some of the ideas for typography, taglines and wordmarks - it suddenly hit me. Going through the works of Alina Wheeler, I came across the page: Characters - “a character trademark embodies a brand’s attributes and values. It quickly becomes the star of a campaign”. It’s been no secret throughout my time at university I have been drawn to the process of animation. The idea of incorporating animation was obvious, but character design? This was an absolute game changer. I speak more about the whole research and development of the WANDER character in a later blog post - but this was my epiphany moment! When looking through my old logo designs, I see that one of the concepts I developed was this crazy half and quarter looking parrot thing. I remember going with the parrot idea for a while because I liked how they have the ability to speak. This could be a playful element to have for a character in a brand, especially if it’s around a social travel app. I started to flesh out this concept a bit further, making him a bit more dynamic and based off the idea of a location icon. What I came up with was more of a chicken looking thing. When getting my feedback from Ricardo, he said that it definitely needs more work from this stage - his favorite image of the logo was one of the animated mockups that I created rather than the main image. He also suggested that the use of a wordmark would be pretty essential and could GET LOST work nicely for this concept moving forwards.

Module: DN6032

One of the most important and useful processes that I found whilst coming up for the concept of a logo was simply just getting it on to some paper with a pencil. I watched a fair few guides on YouTube, in particular the guides from Will Patterson helped with my initial stages of the logo design.

WANDER

The final logo and character design was something completely different to what I first expected it to be at the beginning of this project. I am incredibly happy with how it turned out though - it’s truly a good representation of everything I want to progress forwards in in terms of design (animation, identity, branding, advertisement and UX). The witty tagline of ‘Get Lost’ was added as well in Montserrat font. This tagline will be the slogan throughout the company material. I also added an additional App logo that was created using the same complex grid system that I used for designing the icons. Overall doing this process was really interesting and provided me with a whole host of challenges along the way. I really think that I have benefited from doing part of the project as now I can see the journey and process a designer has to go on when creating a great and memorable logo.

GET LOST

Module: DN6032

What I came up with was a character that was starting to show a bit more personality - sassy as it may be. The WANDER was now more of a chicken, a bit more compressed with arms, facial features and more depth as whole being more 3 dimensional rather than 2D. The wordmark that I had incorporated was getting there as well but was definitely missing some character to it - it didn’t come across very playful nor like a professionally designed wordmark - just some mix match frankenstein wordmark. My feedback this time around was focussed specifically around the beak of the character - it was very static and was the key thing missing when thinking about WANDER as a brand. Characters should be alive and thus be able to make sound, talk and move!

WANDER Typography and Wordmark

There’s no doubt that every brand needs to have a consistent typeface that best represents their brand. I started thinking about which fonts I should use during the Stylescape process. As part of the more corporate direction, I thought about Gotham Bold - a relatively safe font particularly for techy platform brands. For the second direction aimed at hipsters and socialites I looked at the font Gesta this seemed like a good middle ground between something more corporate but could be used in conjunction with some simple illustrations. Finally I looked at the font Montserrat for my third direction - focussed more towards the idea of backpackers, travelers and this idea of Wanderlust! After getting my initial research and feedback from google forms in order, and choosing to go with a mixture of direction 2 and 3, I decided to go with Montserrat for the brands body copy typeface. When it came to creating a wordmark though, I wanted to make this different. I liked the idea of using a font that would best represent all 3 values that the brand was going for: Wanderlust, Engagement and Community. Wanderlust: Wandering is a journey - constantly exploring and knowing that you’ll never know anything. Being present in the moment. When I think about this I pictured a combination of the imagery of Los Angeles during the 1960’s and 70’s as well as the possibility of stumbling into a tiki bar in Fiji. Engagement Engaging and engagement means its constantly present - flowing naturally and just pretty cool without trying to be. As a typeface I picture it being bold in its process but slick in its presentation. Community My initial thinking of community and typefaces was a picture of social gathering - think of a hippie commune opening up a pub in Ireland… or something to that effect. The emphasis is on social gathering, a place where people can communicate freely and interact with each other. After analyzing my chosen typefaces I started sketching some wordmarks out. I wanted it to be playful and purposely disjointed - but not so much so that it just looked bad! I again used the video guides of Will Petterson who has plenty of different tips and techniques when creating grids and principles of wordmark design. After digitising the typeface that I thought would fit with the brand the most, I began researching some of the other wordmarks that I was going for. My primary research point was the Looney Tunes wordmark - absolutely essential viewing for me when I was a child and the wordmark has always stood out for me along with the tagline ‘that’s all folks!’.

Module: DN6032

5. Final Major Project:

WANDER

GET LOST

Module: DN6032

I still wanted to keep the playful nature of the typeface - displaying flexibility and this bouncing sort of formation. The line weights are purposefully inconsistent to highlight this idea of a brand being alive and in a way - imperfect. Extra outline was used to give a 3D sense but also to take the harshness of the inconsistencies away from the users eye. The comical tagline ‘Get Lost’ was also added - fitting for the sassy character but also telling the user to go out and explore! My finished result really worked nicely with both the character and the montserrat tagline. Reflecting back on this process, I actually really enjoyed the process of creating my own type and it’s definitely something I want to try and do post university. I think I have a certain knack for designing fantasy / cartoony style letterforms and the idea of animating them is very exciting. Had I had more time I would’ve liked to have done this for the WANDER brand, although this could over cartoonish the brand and take away from the fact at the end of the day, it is still primarily a technology platform.

WANDER Creating a Character

As soon as I began thinking about doing a character as part of my brand I got incredibly inspired. For a long time now I’ve wanted to do something with character animation and I had managed to implement it as part of my FMP. As part of my brand research from the beginning I had given it the archetype of Explorer - seemed fitting for a travel app. However, with a character as the mascot of the company, this allowed me to add another layer to the brand. I thought that a Jester style character would work well particularly with a social media app. A character is the perfect embodiment of a brand and its values. They can quickly become the stars of advertising campaigns and can become cultural icons. The character incorporates a broad spectrum of design including recognizable jingles, voices, characteristics and more to help them leap into the space of the audience’s lives. I played around with ideas of different poses as well as character redesigns. I wanted to try and incorporate the characters beek from a more front/side on profile to see how i could be displayed 3d with possible logo change ideas. Overall though I think the character works better more of a presence within the brand rather than the actual logo.

Audio The sound of brands could easily be forgotten about - however when you think about some of the most popular and well known brands, there’s a certain track or jingle that goes with them. Some good examples are brands like 20th Century Fox, Compare the Meerkat, even the Windows startup sound or the Facebook messenger notification. Sound effects are vital for animation - they help add to the characters personality and mannerisms. This video showed me some of the essential sound effects that are needed for animation. It wasn’t just character sounds I would need to think about, but rather all things in the crazy world of WANDER. I first analysed which sound effects I needed for the character and broke them into different categories: Eyebrows, Blinking, Walking, Spinning, Turning and Whistling.

Module: DN6032

6. Final Major Project:

WANDER

I wanted the character to look soft and cute with a hint of sarcasm and mischiefness. However, I wanted the real value to be in the voice.Similar to the characters Bunny and Chick from Toy Story 4, the Wander character may look soft and cute but is juxtaposed by having a strong and powerful voiceover. I wanted to do this professionally, and knew that I definitely do not have the voice talent, nor the audio equipment to do this project justice. I started looking at fiverr for different voice artists that fit with my powerful voice. I chose Dom based off his audio demo track - which I thought would fit the character perfectly! I created a brief for him and sent it over. It was great being in a position where I was able to practice giving feedback for Doms work. It definitely felt weird to be the one giving the feedback, but I think this was a really good opportunity to experience how it will be like working with other people from different departments, and shows a bit more of a leadership role.

Animation I used Adobe’s product ‘Character Animator’ to do the bulk of animations for the WANDER chicken. It was a cool experience to use the software and made life a lot easier! During my first attempt, I synced the mouth pieces using after effects which proved to be quite difficult in terms of timing. After animating the character the rest of the animation was completed in Adobe After Effects. Link to video: https://www.youtube.com/watch?v=D4_r0Odk3Z0&feature=youtu.be

Module: DN6032

The Characters Voice

WANDER Critical Evaluation

Really engaging in this FMP has been a very exciting and in my mind successful project. It has allowed me to really see the process of creating a visual identity for a startup brand in entirety. I think it’s a common misconception to think that creating a brand identity or a logo would be a simple process. In order to do it correctly I’ve had to really get out of my comfort zone and explore teachings that I never thought I’d have to do, such as the basic psychology of a customer, creating personas, finding out where the brand fits within the market and giving a brand human qualities and emotions through the archetypes, values and tone of voice. What made this project really different from others is that I was able to crossover multiple areas of design - all of which I want to try and build my career around. These topics include Branding & Identity, Advertising, Animation, Character Design and User Experience / User Interface. To be able to explore all of these areas in depth was such a unique experience that has helped to put my portfolio in a great place. An example would be creating the tornado for my WANDER animation. There aren’t any videos that I could find that teach you how to create a cartoon tornado similar to how you would see in Taz the Tasmanian Devil. This exercise really put my mind to the test and I had to draw on my previous experiences to come up with a solution. In the end, by combining the process of rotoscope, looping and the different effects I;ve picked up from using After Effects in 2D animation, I was able to come up with an outcome that blew my mind! It really exceeded my expectations and in my opinion turned out far better than I could have predicted. After completing that task, it actually gave me solutions to a lot of the workflow problems that I’ve been finding particularly with animation. Usually if I couldn’t find a tutorial on the desired outcome that I wanted, I would give up. However, this exercise has really given me a new perspective when it comes to working out how to do seemingly complex outcomes (when actually, it really wasn’t too complex when I come to think about it). It allowed me to realise that if I break things up particularly in animation, amazing scenes can be created by small and simple compositions. It was a real benefit to have my studio doing a similar project to my FMP. This allowed me to have access to some really useful information when it comes to visual identity. In particular, the document supplied by Joana from Studio Output showing their process when it comes to branding. It included some really good slides such as brand positioning and implementing identity through mediums like Iconography. In reflection, I think my WANDER project has been a really complete and successful one. If I had more time, I would’ve liked to have created a larger set of iconography as well as created a fully functioning website (although that might be a project in of itself). This would have given me the opportunity to explore the workflow of some of the web design platforms like Wordpress of Webflow. Webflow would’ve been an ideal one given its capability of implementing animations via After Effects. Overall though, I am extremely satisfied with how my project turned out.

Module: DN6032

7. Final Major Project: