SEO Factor #2: Backlinks Backlinks are another important search ranking factor. When a website links to your website, that is a backlink. Generally speaking, the more backlinks a page has, the more authoritative and trustworthy it is. Authoritative pages are shown higher in search results. It may help to think in terms of votes. When website A links to website B, it’s a sign that the people who
WINNING THE SEO GAME
• 18
