The Event
Organised by MADA MARKETING PVT LTD
Venue & Dates
Gayatri Vihar, Palace Grounds , Bangalore 25-27 June 2010
Our Partners
Why MOBILITY?
• Automobile Sector
– Indian Auto Industry is the 9th largest in the world and India is the 4th largest exporter after Japan, South Korea and Thailand – The Indian Auto component Industry’s est. T/o = USD 18bln, expected to touch USD 40Bln by 2015/16 (from 1% to 3% of the world Share) – India being a young country there is a natural and genuine affinity in the youth towards the newer developments in the Auto sector.
• Mobile Technology
– India is the fastest growing large telecom market in the world. – Total no of estimated subscribers over 545 Mln. – Consumers becoming increasingly receptive to Value added services such as email, entertainment and banking through Mobile technology
• Emerging TRENDS and PHENOMENON
– Need to upgrade : be with the time, live for the present, fast paced lifestyle. – Need to Connect and communicate : Information is the key to success
• Scope: With a tremendous untapped potential, the young and progressive
Indian population, Emerging trends and the resurgent Indian economy, it is perhaps the right time to get the two most popular sectors together and hence MOBILITY2010
WHY BANGALORE ? • Bangalore is India's 3rd most populous city and 5th most populous urban agglomeration. • Bangalore's per capita income of over Rs. 39,000/- is among the highest for Indian cities. Its Rs 262,592 million (approx. US $ 5.8 billion) economy makes it a major economic centre in India. • With an economic growth of 10.3%, Bangalore is the fastest growing major metropolis in India. • Bangalore is India's 4th largest fast moving consumer goods (FMCG) market. • The city is the third largest hub for high net worth individuals and is home to over 10,000 dollar millionaires • Bangalore has taken the lead in service-based industries fuelling substantial growth of the city economically. • Bangalore has fast become a cosmopolitan city attracting a multitude of people and businesses. !
Features • Mobility 2010 brings together two sectors : AUTOMOBILES & MOBILE TECHNOLOGY • VIP Lounge ( AC) for participants for one to ones • Air conditioned hangar structure with world class fabrication • Wi fi Media Lounge equipped with all communication tools • Café for Exhibitors • Platform for promotional activities for participants • Networking Dinner for Exhibitors • ATM facility at the venue • Shuttle service for visitors to & fro from the main City Centre
Special Initiatives at MOBILITY 2010
– Elaborate Marketing plan for a focused and discerning Foot fall during the 3 days of MOBILITY 2010 – To reach out to HNI’s through Strategic campaigning enabling them to visit the expo – To create an onsite Networking Lounge – Inaugural & Closing ceremony followed by a Networking Dinner attended by Exhibitors , sponsors & associates.
Exhibitor Profile • AUTOMOBILE – Manufacturers of Cars, CVs, Two & Three Wheelers/ Entertainment Systems/Care Products/Accessories/Infotainment Technology/Batteries/Battery Operated Bicycles / Mopeds & Scooters/Biking Gear & Accessories/Car Services/Designer Cars & Concept Vehicles/Garage Equipments/Finance & Insurance/Navigation Systems/Oil & Lubricants/Pre-owned Cars/Security & Safety Equipments/Special Focus on Environment - friendly Vehicles/Tyres & Wheels/Upholstery & Filming
• MOBILE TECHNOLOGY – 3G & 4G Technology/Blue Tooth Devices and Applications/Digital Imaging/Gadget Care Products (like cases, bags & covers)/GPRS Providers/Internet Service Providers/In-flight Entertainment & Passenger Communication/Technology/Laptops & Notebooks Mobile Entertainment Systems/Mobile Audio Systems/Accessories Manufacturer/Mobile Phone Manufacturers/Phone Application Providers/Marketing & Advertising/Gaming & Gaming Software/Security/Multi-usage Software for mobile equipments/Multimedia Projection Systems/Next Generation Mobile Technology & Gadgets/Portable/ Mobile Storage Devices/Smart Phone Technology/Smart Cards for Wireless Technology/Telecom Service Providers/Wi Fi Systems
Visitor Profile • Business Visitors – Businessmen/CEOs/Directors/Consultants/Corporate Buyers / Decision Makers/Departmental & unit heads/Distributors & Dealers/Engineers/ Members of Industry Association/Material Sourcing Deptts/ Officials / Media & Press/Officials from Ministries/Operators/Professionals/ Purchase Heads/Technicians &Technical Institutes/Tourism & Hospitality Professionals/Trainees
• General Visitors – Architects/Builders/Businessmen/CEOs/Directors/Consultants / Defence Personnel/Departmental Head/Distributors & Dealers / Engineers/Homemakers/Managers/Medical Professionals/Students & Trainees/Teaching Community/Technicians/Tourism & Hospitality
Tariff
•
Exhibition – Category A : Indoor Fully Furnished built up Shell Scheme: Rs 5500/- per Sqm – Category B: Indoor Raw Space: Rs 5000/- per Sqm – Foreign participation: US $ 125 per Sqm – Service Tax : As applicable – Electricity consumption charges: Rs 350 per KW per Day – Covered Area of MOBILITY 2010 : 4000 Sqm
DETAILED MARKETING / PROMOTIONAL PLAN FOR MAXIMUM FOOTFALL
The proposed integrated marketing campaign is designed to reach the target audience comprising of the massive consumer and business community in South India. The Consolidated Campaign will include: 1. 2. 3. 4.
Outdoor Promotions Onsite Branding Road Shows Print Media
5. 6. 7. 8.
Radio Jingles Internet Based PR Campaign Special Invites
: Hoardings/ Billboards/OOH Media Etc*. : Extensive Onsite branding as detialed. : Canter Based Activity in Heavy foot fall areas. : Press - Advertisements in English & Vernacular Press Magazines : Advertisements in Sectorial . : Radio Jingles in English & Vernacular Medium : Emailer, Online Promotion, Online Advertisements : Press releases/curtain raiser. : CEOs/ Senior Managers, Industry Associations, Govt. Officials, Embassies Etc
Onsite Branding/Entertainment
Print Media Campaign
Radio
Outdoor Advertisement *In discussions for a tie up
Road Shows / Direct Marketing
Special Invites/SMS, Email Blast
PR Campaign/Online Advt./Sector Magazine tie ups
Special Benefits to a Leading Sponsor
Special Benefits to a Leading Sponsor
Thank you