The Ultimate Guide to Selling Your Business

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Most buyer inquiries come via email – This is because the sale of a business is confidential and the sites are set up so sellers can sell without disclosing their business name or contact information. Buyers must inquire through a web form. This also reduces telemarketing calls and weeds out 99% of spammers (unlike Craigslist). The sites are monitored by live human beings and they quickly block spammers. What response rate do most sellers get after emailing a buyer back? From our feedback we hear response rates of between 20-40%. Follow our advice and you should get an 80%+ response rate or over 3-4 times the average response rate.

SAMPLE RESPONSE – The reply below is done immediately so the response is sent within minutes of the initial buyer inquiry. This also ensures an extremely high response rate and very high follow through.

Thanks for looking at one of our businesses for sale. This is a company that makes a hot/cold pack for the head, hands, back, and knees. They have been sold in major sporting goods stores, in QVC and there were negotiations to place them in Walgreens. The asking price includes a good portion of inventory and esclusive rights to the design and sale of the products. There are also other similar complimentary products that could be sold. The owner is in his mid 70’s and is highly motivated and looking to retire. The business can also be operated from anywhere in the World as the manufacturing is outsourced and the products can be drop shipped. We have a complete package available on this company that we can email you. In order to do so, we ask that you briefly sign our electronic NDA online at: http://www.morganandwestfield.com/resources/forms/nda/ The NDA takes less than a minute to complete and once we receive it, we will immediately email you the information. We understand that the process of buying a business can be extremely frustrating and we highly respect your time – we strive to make the process as quick and easy as possible. Feel free to call us anytime if you have questions.

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Jacob E. Orosz, C.B.B. Certified Business Broker, Principal Broker | DRE License # 01848516 Morgan & Westfield www.morganandwestfield.com 888.693.7834 x-101 | fax 888.245.6657 | info@morganandwestfield.com

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Thanks,

The Ultimate Guide to Selling Your Business The 7 Steps to Selling Your Business


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