116 SURFER LANE LISTING PROPOSAL
5 B E D R O O M S | 3 B AT H R O O M S | 2 , 8 9 0 S Q U A R E F E E T
30A Realty Listing Proposal
TA B L E O F C O N T E N T S
HISTORY OF 30A REALTY
6
MEET THE OWNER
9
COMMUNITY INVOLVEMENT
10
SUCCESS STORIES
11
CLIENT TESTIMONIALS
12
DEVELOPER SERVICES
13
MARKET INFORMATION
14
FULL SERVICE APPROACH
15
COMPETITIVE MARKETING STRATEGY
16
SKILLFUL MARKETING
17
DIGITAL MARKETING STRATEGY
18
116 SURFER LANE
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30 YEARS ON 30A T H E O R I G I N A L 3 0 A R E A L E S TAT E F I R M 30A Realty is the local market expert when it comes to real estate services in South Walton. Established in 1995 as the original 30A real estate team by Mickey Whitaker and Alice Forrester, 30A Realty has been serving the community for nearly 30 years. The team has extensive experience helping buyers and sellers just like yourself. We know how to locate the finest properties and negotiate the best deals. We understand the unique features of our market as well as the unique needs of our clients. We have a firm pulse on market changes, sales strategies, development opportunities and government regulations. 30A Realty is the long-term trusted brokerage in our community. The 30A Realty team sells across the Florida panhandle specializing in sales in the following neighborhoods and communities: Dune Allen, Gulf Place, Blue Mountain Beach, Grayton Beach, Watercolor, Seaside, Seagrove, Watersound, Seacrest, Alys Beach, Rosemary Beach, Inlet Beach, Point Washington, Santa Rosa Beach, Churchill Oaks, Miramar Beach, Sandestin, Destin and Panama City Beach. The 30A Realty team continues to perform as one of the top producing brokerages on the emerald coast with over $80 million in sales production in 2018! Our team understands current trends and demands, we are forward thinkers and market makers. We recognize the importance of continually developing our proven development sales programs and training. From conception to construction, to closing, 30A Realty works together with our buyers, sellers and development partners to create the best transaction experience possible. We orchestrate on your behalf a tailored negotiation and plan. We are driven daily to ensure our customers needs are met successfully. 30A Realty would like to thank you for considering working with our team. As you make this extremely important decision, we want to emphasize that our team is a knowledgeable, client-focused, and a locally owned company in South Walton. We represents both buyers and sellers in all price ranges and property types. We believe that regardless of price, our client’s properties are their most valuable assets and should be treated as such. We know our results speak for themselves. Our development projects have successful earned our investors great returns. We are full-time professionals who have dedicated ourselves to becoming experts in the industry. We are able to provide data-driven advice to ensure you make the best decision. We are looking forward to working with you!
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H I S T O RY O F 3 0 A R E A LT Y :
30A Realty was founded in June of 1995. As the original 30A real estate company, the first office was established in Seagrove at 3547 East County Highway 30A. Mickey Whitaker and Alice Forrester, with years of experience, teamed up to form the 30A Realty marque. At the time there were only a small handful of brokers in the area. Mickey and Alice realized the need for a new level of service in the real estate market on 30A. The original brand was established using the original 30A highway road sign. While the road sign has evolved, many still remember the image of the road sign as the 30A they know.
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2 0 1 9 WAT K I N S G RO U P S A L E S
$60 MILLION + 2 0 1 9 WAT K I N S G RO U P VO L U M E
40 +TRANSACTIONS T O P 5 R E A LT O R O N T H E E M E R A L D C OA S T
MEET THE OWNER:
JAC O B WAT K I N S - Jacob brings years of investment, finance, accounting, small business leadership and construction experience to the real estate industry in Florida. Jacob moved to 30A in January of 2013. Raised in Fairhope, Alabama, he attended Auburn University. At Auburn Jacob was involved with a number of organizations and served as Student Government President of the university. He graduated with a Bachelor’s Degree in Economics and a Masters of Business Administration in Finance both from Auburn. After graduating Auburn, Jacob joined the firm of Ernst & Young in Atlanta, GA as a financial consultant. With clients across the US, Jacob gained years of understanding in the finance, accounting and software world. After moving to Santa Rosa Beach, Jacob used his experience in a number of startups and investment opportunities in which he still participates in an advisory role. Jacob began his real estate career with a small boutique firm out of Miramar Beach in late 2015. Jacob has continually been a top producer in the market with approximately $70M in career sales. Specializing in the luxury, new construction and new development segments; Jacob has assisted his clients and partners in designing, constructing, marketing and selling their investments. Jacob purchased 30A Realty from Mickey and Alice in fall of 2018. In addition to owning and managing 30A Realty, Jacob is on the board of two local non-profit organizations: Food for Thought and Sonder Project. He is also an active member of the Rotary Club of Destin, the Walton County Chamber of Commerce and the Auburn University Student Affairs Advisory Board. Jacob resides in Inlet Beach with his wife Devan. They enjoy boating, fishing, paddle-boarding, time on the beach and bike riding. Some of their favorite 30A establishments include The Summer Kitchen in Rosemary Beach, Amici in 30Avenue, FOOW in Watercolor, Chiringo in Grayton Beach, Basmati’s in Blue Mountain Beach and Great Southern in Seaside!
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C O M M U N I T Y I N VO LV E M E N T:
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SUCCESS STORIES:
4905 W CO HWY 30A SOLD - $5,750,000
1 7 9 P E L I C A N C I RC L E SOLD - $5,150,000
6 7 S A N ROY ROA D SOLD - $3,162,000
1 3 8 C H I VA S L A N E SOLD - $3,200,000
1 7 2 C H I VA S L A N E SOLD - $2,750,000
142 GULF BRIDGE LN SOLD - $2,615,000
8865 E CO HWY 30A SOLD - $1,500,000
58 S SPOOKY LANE SOLD - $4,497,000
2 0 6 M AG N O L I A S T R E E T SOLD - $2,400,000
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CLIENT TESTIMONIALS:
Jacob has represented my wife and I in two different real estate transactions now. One was for the purchase of a waterfront bay lot and the other was for the sale of our former home, both in Walton County Florida. Jacob negotiated us a fantastic deal for our bay lot that we have built our full time house on. He also got us top dollar for our home listing on 30A. With both transactions, he was extremely courteous and answered the phone every time I called. What we love about Jacob is he is straight to the point with no unneeded fluff, it really made us trust his opinion more and set a realistic expectation for our buy and sale. He also went way out of his way to show his appreciation for our business after each closing, which meant a lot. We look forward to working with Jacob and referring any of our friends/ family to him as well for their real estate needs I have known Alice Forrester for thirteen years and during that time bought and sold numerous properties with 30A Realty. One of my first experiences with Alice was sitting in her office and hearing her receive many calls that weren’t necessarily about real estate. They were more about “who do I call for this?” and “where do I go for that?” Everybody knows Alice and that’s for a very good reason. Her honesty, integrity, knowledge and expertise has made her a respected member of the 30A community. I think of her as a real estate encyclopedia and these attributes will make her an invaluable member of your real estate team. I am confident that if Alice doesn’t have firsthand knowledge of a property she will quickly find the pertinent information I need to make an informed decision. Always cheerful, always ready to help, you can count on Alice and 30 A Realty to exceed your expectations. Matt, thank YOU. You were awesome. You always got back to me so quickly. We appreciate everything you did. We will stop in to say “hi” when we finally move there or when we visit again. I will always refer anyone down there looking for a realtor to you. LaRonda Kallmeyer is the agent to call if you are selling or buying a home in the Santa Rosa/30A area of Florida. When we needed to sell a house in the Ventana Dunes community, I searched online for an agent that had a great reputation and could help us with staging, if needed, since we live out of state. What a joy she was to work with! We found her to always be accessible, professional and eager to assist. Not only did she help us with staging, and finding contractors during the inspection phase, but her knowledge of the comps in the market, was invaluable when it came to pricing the listing and negotiating the offers we received. We made a new friend and can’t wait to see her one day when we are back in the area! I commissioned Brad O’Brien of 30A Realty to sell my condo located in The Village of Blue Mountain Beach because I knew of his reputation of being highly knowledgeable about real estate on 30A. His perseverance and his knowledge of the market’s buyers was instrumental in obtaining a “more than expected” selling price for our condo. Our first two contracts fell through due to the buyers’ individual financial issues. However, Brad, due to his expertise regarding the buyers in the 30A market, had a third buyer ready almost immediately to make a generous offer, and the deal was closed shortly afterwards. I recommend Brad to anyone who is looking to buy or sell within the 30A area, especially within The Village of Blue Mountain Beach
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D E V E L O P E R S E RV I C E S :
30A Realty has over 25 years’ experience in new development design, planning, sales, and construction. Our team offers our development partners a unique set of skills to ensure their investment and projects are successful. Our team understands current trends and demands, we are forward thinkers and market makers. We recognize the importance of continually developing our proven development sales programs and training. From conception to construction, to closing, 30A Realty works together with our development partners to create the best design and sales strategy. We orchestrate on your behalf a tailored sales and marketing plan for the development.
O U R D E V E LO P E R S E RV I C E S I N C LU D E : - Market Research and Analysis - Development Planning - Development Design - Interior design and Consulting - Construction Management - Strategic Marketing - Sales and Operations
3 0 A R E A LT Y H A S B E E N A N I N T E G R A L PA RT O F T H E F O L LOW I N G D E V E LO P M E N T P RO J E C T S : - 172 Chivas Lane - 138 Chivas Lane - Hinton Drive Re-Plat - Mako Drive Re-Plat - Gulf Shore Manor - San Roy Sands - 67 San Roy Road - Seahighlands Lot 4 - 30A Townhomes Phase I - Village of South Walton-Residential & Commercial - Rollin’ Tide Condominiums - Cottages of Camp Creek - The Hammocks of Seagrove - Seabreeze Cottages - Seabreeze Forest - Browns Business Park - Highlands of Seagrove - Cottages of Eastern Lake - SeaNest Village
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M A R K E T I N F O R M AT I O N :
30A RESIDENTIAL SALES: T O TA L N U M B E R O F S A L E S : T O TA L L I S T V O L U M E : MEDIAN LIST PRICE: AV E R A G E L I S T P R I C E : DOM: T O TA L S O L D V O L U M E : MEDIAN SOLD PRICE: AV E R A G E S O L D P R I C E : SP/LP:
30A CONDO SALES: T O TA L N U M B E R O F S A L E S : T O TA L L I S T V O L U M E :
2018
1,480
1,456
$1,571,264,738 $673,250 $1,061,665 138 $1,492,651,879 $650,000 $1,008,548
$1,624,655,389
4%
$1,115,834
5%
124
10%
$1,550,431,059
4%
$691,966
6%
$1,064,856
6%
95.43
2017
2018
$196,773,199
3.4%
$699,700
95
311
2%
309
1%
$287,915,703
46%
MEDIAN LIST PRICE:
$449,000
$549,000
22%
AV E R A G E L I S T P R I C E :
$632,711
$931,766
47%
DOM: T O TA L S O L D V O L U M E :
139 $187,422,493
146
5%
$277,970,837
48%
MEDIAN SOLD PRICE:
$437,512
$530,000
21%
AV E R A G E S O L D P R I C E :
$602,644
$899,581
49%
SP/LP:
SEACREST BEACH SALES: T O TA L N U M B E R O F S A L E S : T O TA L L I S T V O L U M E :
95.25
2017 - 2018 51 $41,604,400
96.55
2019 49 $33,576,900
4% 19%
MEDIAN LIST PRICE:
$799,000
$729,900
9%
AV E R A G E L I S T P R I C E :
$815,772
$685,242
16%
226
29%
$32,762,650
18%
DOM: T O TA L S O L D V O L U M E :
175 $39,827,200
MEDIAN SOLD PRICE:
$775,000
$715,000
8%
AV E R A G E S O L D P R I C E :
$780,925
$668,625
14%
SP/LP:
13
2017
92.9
95.16
2%
F U L L S E RV I C E A P P ROA C H :
UNIQUE SPECIAL INVITE ON-SITE EVENTS: Our team will host unique events with special invitees at the property regularly. This encourages agents and buyers to take the opportunity to experience all your property has to offer in an intimate setting.
C O M M U N I C AT I O N : Our team is ALWAYS available! Communication is extremely important to a successful relationship. We understand how critical it is to always be available to our clients and future buyers. Rest assured our team can be reached at any time day or night.
F E E D BAC K : Our team will ensure you receive feedback following every viewing. We will provide regular status reports summarizing all showings and feedback. Our team uses software to easily communicate with other agents ensuring we receive feedback from every showing.
AC C O M PA N Y S H OW I N G S : Our team will be on-site to accompany any and all showings to ensure other agents are aware of the unique features of the home and receive feedback quickly.
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C O M P E T I T I V E M A R K E T I N G S T R AT E G Y:
Our team understands the importance and emphasis of marketing your property to ensure it sells quickly at the highest value. Our strategy focuses on making impressions both in our local territory as well as throughout our feeder markets. We understand who the true buyers are in this market. The 30A Realty brand is the trusted go-to local resource for buyers. 30A Realty has the customer reach to get into your property. Our comprehensive marketing plan guarantees your property’s exposure reaches it’s full potential. We focus both on digital and traditional print advertising. Our unique marketing approach includes:
M A R K E T I N G AV E N U E S - R E AC H I N G BU Y E R S LO C A L LY A N D AC RO S S T H E G LO B E - Premium Photography, Drone Footage & Videography - Dedicated Single Property Webpage - Premium Property Signage - Featured Magazine Advertising - Featured E-blasts to our Database of 50K+ - Premium Print Advertising: Flyers, Brochures, Mail-outs, etc. - MLS Listing - Regular Open Houses - Featured Agent Tours - Regular Social Media Features
M A R K E T I N G AV E N U E S : 30A Radio, The Thirty-A Review, 30A Vibe, 30A.com, Birmingham Home & Garden, Birmingham Magazine, Homes & Land, Homes.com, Google, Facebook, Instagram, Landwatch.com, Netbiz, Paradym.com, Realtor. com, SoWal.com, Southern Jewish Life, Yelp.com, Zillow.com, VIE Magazine, Beach Life Magazine, 30A Song Writers Festival, Auburn Athletics Programs, 5 Star Review, Greystone Community Advertising, etc. etc.
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SKILLFUL MARKETING:
60 SHINGLE LANE INLET BEACH FL 32461 4 , 9 7 4 S Q U A R E F E E T | 5 B E D R O O M S | 5 B AT H R O O M
Discover your own personal beachside sanctuary, nestled on a corner lot steps away from over a half mile of pristine white sand beach, the jewel of Watersound Beach. Unique Gulf view lot protected by conservation preservation to the South that extends unobstructed to the gulf, Park & Pond views to the west and just steps to the beautiful meandering walkway which makes a intimate, private setting not often found in Watersound Beach. Cape Cod Inspired Custom Built home by Dune Construction with over 5000+ square feet of large open living spaces, 5.5 BA plus 2 Spacious Screened-in Porches and numerous balconies, Side entry garage and unique custom craftsmanship & design elements.
JACOB
WATKINS
850.797.8694
JACOB
WATKINS
850.797.8694
V I S I T 3 0 A R E A LT Y. C O M T O F I N D
YOUR PERFECT INVESTMENT OPPORTUNITY!
Jacob Watkins of 30A Realty is honored to have represented the buyers of one of the top performing investment properties on 30A. Producing nearly $400,000 in income, this incredible Gulf front property sits on 75 feet of emerald water frontage. The high elevation affords breathtaking panoramic views. The luxury of walking from your private boardwalk onto the sugar white sands can be enjoyed from this estate. The Pelican Circle community boasts a prime location, just east of WaterSound Beach and just west of Alys Beach and Rosemary Beach. Sold fully furnished, this 10-bedroom, 10 bath property includes an elevator on each side, two 2-car garages, two sizable driveways, and two heated pools. Looking for the perfect Gulf front estate, second home or investment property on 30A? Considering selling your current property? Allow our team at 30A Realty to serve you. 30A Realty has been serving our local market for over 25 years. Our team has the skill set and experience required to meet your real estate needs.
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D I G I TA L M A R K E T I N G S T R AT E G Y:
95% of buyers begin their real estate search online through webpages such as Google, Zillow, Realtor.com, Trulia, etc. Our team is experienced in digital online marketing strategies. We know that in order to reach our buyers we must get the information to them in the most convenient place. We have extensive experience managing Search Engine Optimization (SEO) campaigns, Social Media promotions, web page creation and online paid advertising. Our team will implement the following online strategy: -- The 30A Realty social media accounts have followers from across the U.S. We understand the importance of social media and the techniques required to sell using these tools. You property will regularly be featured on the following 30A Realty social media pages: Instagram, Facebook, Pinterest, Houzz and Twitter account. -- The 30A Realty marketing team are experts in driving viral campaigns that bring awareness to a project. We will create special campaigns and promotions specially for your property to drive traffic. -- 30A Realty is already a top searched site. We remain at the top of the first page of a number of related searches. Our team will continue to invest in the SEO campaign for 30A Realty to ensure we are the top search for all related market searches. -- Dedicated Single Property Webpage: 30A Realty will create a specific website for your property, ie., www.295WLakeForest.com. We will ensure updated information and content is on the site at all times. We will create campaigns to drive traffic directly to your property. -- Our team will implement a paid online marketing strategy that includes paid advertising through lead generation sites, Google ad-word campaigns and on-line banner advertisements.
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D I G I TA L M A R K E T I N G S T R AT E G Y:
30A Realty continually remains in the 1st or 2nd organic position in the number one search for all local real estate, “30A real estate�. Additionally, during paid campaigns, 30A Realty consistently is positioned in the 1st paid advertisement location.
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D I G I TA L M A R K E T I N G S T R AT E G Y:
30A Realty continually remains in the 1st or 2nd organic position in the number one search for all local real estate, “Seacrest Beach Real Estate�. Additionally, during paid campaigns, 30A Realty consistently is positioned in the 1st paid advertisement location.
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D I G I TA L M A R K E T I N G S T R AT E G Y:
30A Realty continually remains in the 1st or 2nd organic position in the number one search for all local real estate, “Seacrest Beach Realty�. Additionally, during paid campaigns, 30A Realty consistently is positioned in the 1st paid advertisement location.
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B L U E M O U N TA I N G R AY T O N
WAT E RC O L O R
WAT E R S O U N D
SEASIDE
P RO M I N E N C E S E AG ROV E
SEACREST
INLET R O S E M A RY A LY S K A I YA
116 SURFER LANE, SEACREST BEACH CUSTOM HOME • UPGRADED AMENITIES D E S I G N E R F I N I H S E S • B U I LT I N B U N K S C H E F ’ S K I T C H E N • L U X U RY F I X T U R E S
SQFT
77 E COBIA RUN
ACTIVE
2752
$879,000
$319
2 0 2 S E A C R E S T B E A C H B LV D
ACTIVE
2529
$879,000
$347
48 SURFER LANE
ACTIVE
2736
$1,094,000
$399
4 2 8 B E A C H B I K E W AY
PENDING
2944
$899,000
$305
2 2 6 E S E A C R E S T B E A C H B LV D
PENDING
2606
$1,149,000
$440
2 6 L A Z Y D AY L A N E
SOLD
2564
$955,000
$372
110 SURFER LANE
SOLD
2718
$955,000
$351
36 W COBIA RUN
SOLD
2926
$950,000
$324
35 E TRIGGER TRAIL
SOLD
2505
$955,000
$381
ADDRESS
AV E R A G E
116 SURFER LANE
PRICE
S TAT U S
PRICE PER SQFT
116 SURFER LANE
$359
2890
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116 SURFER LANE LISTING PROPOSAL
Thank you for considering 30A Realty to market and sell your property. As you make this extremely important decision, we want to emphasize that our team is a knowledgeable, client-focused, and a locally owned company in South Walton. Our team offers more than your traditional real estate broker. While we are experts in selling homes in our market, our expertise goes much further. Our experience in construction, architecture, renovations, and interior design have become very valuable to our clients. We are looking forward to serving you with this skillset. Our team represents both buyers and sellers in all price ranges and property types. We believe that regardless of price, our client’s properties are their most valuable assets and should be treated as such. We believe our results speak for themselves. Our team consistently ranks amidst the top producers in the market. We are full-time professionals who have dedicated ourselves to becoming experts in the industry. We are able to provide data-driven advice to market and sell your homes at their optimum value. Please feel free to contact me at anytime with any questions you may have. I am looking forward to having the opportunity to work with you soon.
JAC O B WAT K I N S 850.797.8694 J A C O B @ 3 0 A R E A L T Y. C O M