Hyphen Recommendation: As stated before the continuation of effective marketing on social media sites is essential for sports brands. As sports brands are constantly in the spotlight due to sporting events it is vital for the brands to be able to communicate with its consumers quickly and efficiently. As the Twittershpere grows rapidly every day, consumers have the power to bad mouth products or services. This can be combated however by reacting to the negativity and solving the problems instantly. New technologies or new campaigns can be spread by the social media sites; the trick is to have the content that users are willing to spread.
Hyphen Conclusion: in conclusion, it is clear that the more interactive and responsive the marketing i.e. social media sites and interactive advertising, the more useful the toll can be in this digital era. Integrated Marketing Communications state that a brand must deliver all marketing content with the same goal in mind based around one set image. Confused marketing sprouting off different ideas does not leave a lasting image in the consumers head. The solution to traffic building and a greater online presence is based around the effective use of all online marketing tools from e-mail marketing to the use of interactive TV. All these aspects play a part in improving brand image and overall increasing exposure of your brand.