Interaction With the increase in touch screen technology it has been increasingly easy to interact with consumers. In order for these brands to increase their interactivity the future will be in tablets and touch screen smart phones. The trick however is for adverts or apps or websites to not feel gimmicky. This problem arises in 3D viewing as well. The content must be imaginative and fun so that consumers do not feel they are
being advertised at but they feel a part of the advert. Another advancement in interactive advertising is the use of real-time or live advertising. Celebrity endorsements in real-time adverts will bring a whole new dimension to advertising. Twitter currently allows people to talk to celebrities or industry specialists or technical engineers directly and 3D television and Smart TV can also do the same.
Obviously it is impossible to predict the success of any forms of interactive advertising however the one certainty is that agencies and brands are reassessing their budgets to increase digital marketing.
“I really like the way brands such as Nike are letting you design your own boots. Doing it on a touch screen pad makes it quite fun as well.�