FOR IMMEDIATE RELEASE For more information, contact: Jack Humphrey, CurationSoft Web: www.CurationSoft.com Phone: 765-962-4309 Email: pr@curationsoft.com
The Internet Is Full! Where search engines and social sharing fail, web curation can save the day for busy surfers. Richmond, IN, August 16, 2011 – With all the tools currently available to search for, discover, and share content, it may be surprising to some that there is much left to be desired by web surfers when it comes to accessing the content they want when they want it. With terrabytes of videos, blog posts, photos, and news uploaded to the web every moment of the day, our biggest problem is not having access to this world of information. The problem is having access to human-curated content where real people have gone through the mountains of data to surface only the best of the best content. News and information curation blogs, as well as individuals who share a lot of information via social media, are coveted by their readers and followers. Well-curated sites on across a wide range of topics are appreciated because they serve the best, most popular, hand-picked content on a topic. The curator then ties it all together with thoughtful commentary that makes sense of issues, questions, and answers presented in the curated content. All while leaving out deep research and wading through information and data that is of low quality. Millions of curation blog readers love curated content despite ready access to Google and other search engines long seen as the portals to discovery. To software developer Brandon Hall, CTO of CurationSoft, the reason is simple. “People love to follow sites and individuals and use them as vetted sources of information where they can access the most important information and avoid spending time following and finding it themselves on many different sites,” Hall says.
Jack Humphrey, CEO of CurationSoft, works with Hall on curation tools and tactics which allow bloggers and social thought leaders to create valuable, curated content for their readers in far less time than it used to take. “Curation has been a life saver for news bloggers, and publishers who live and die by readership and visitor loyalty. If you cannot put out enough content, readers defect to sites with a bigger writing staff,” says Humphrey. “Curated content makes it really easier to have the kind of output the giant sites have while requiring only one or a few writers.” Curation tools even help social curators on sites like Google+. By enabling deep search into Google Blogsearch, Twitter, YouTube, and Flickr, for example, social curators can surface content that starts conversations rather than simply sharing content already trending on social sites. “Curation is the new wild west of content publishing and distribution on the web.” says Humphrey. “It is easier for less experienced bloggers to get into, and therefore, a lot of the mess on the web can begin to be cleaned up by an army of curators where only human filtering will work.” Many tools exist already as hosted curation spots. But CurationSoft is the first serious player in the desktop software arena to allow curation on many different platforms around the web. About CurationSoft CurationSoft is a software startup based in Indiana. More information can be found at http://www.curationsoft.com including press resources, software demo videos, and their blog with curation tips and news. Jack Humphrey can be reached at Jack@JackHumphrey.com for interviews and further information.
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